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Sr. No.

Organization Objective

Billing 17 cr: 50% growth over current


5 cr from NBD
A 12 cr from existing clients

world class- best in class out put and practices : 20%

Moving from being vendor to partner: 5%


Gain respect in buying more time: 10%

Create robust team through training and mentoring: 10%


B

C
Team objective Personal Objective
Relationships

ROI Billing 6 cr Pradnya 6cr


Building Strong client relationships,
participating in their marketing plans,
leading to 50% organic growth:
Frequency & Regularity of meetings with
specific agenda: 10%

Ensuring client testimonials: 10%


Sending regular brand flashes: 10%

Quarterly reviews : 10%

Establishing credibility with client: 10%

Increasing rate card by atleast 10% : 10%


Ensuring not more than 5 iterations: 10%

ensuring quality in client communication,


error free output, and quality of research,
thinking and internal briefs : 10%.
Soft Skills
Intiative - 5%

Team Work - 5%

Attitude - 5%

Professional Development
Exposure to external environment, keep self up to date
Action Points Weightage
10% to come from increased rate card
30% from existing client team and
internal referrals
20% from new business
from interal clients
50% growth on base business owned by core
marketing team 50%

20%

Meetings' calendar for each client


quarterly reviews and monthly updates on specific
client
Regularcategories
follow ups on sales figures after pack roll 10%
outs
Tracking/ monitoring of project completion 5%
Ensure market visist, retail visits, competitive
activity tracking
showcasing dy works' intreventions which have
driven market results 5%

Maintains set workschedules - 20%


Effectively manages timeline - 10%

Eagerly takes on new and responsibilites


Practively identifies & implements process improvements
Is persistent, despite obstacles

Works effectively with team to meet goals and objectives


Supports team decisions

Promotes a positive work environment


Deals and reacts effectively to any environment
Maintains a positive, "can-do" disposition

Market visits and onlines - 10%


Creative worshops/ inputs - 5%

Be proactive and keep improving your skills - 10%


with software and expressive ability
Sr. No. Organization Objective Team objective
Billing 17 cr: 50% growth over current
5
cr from NBD
A 12 cr from existing clients Billing 6 cr
Building Strong client relationships,
participating in their marketing
world class- best in class out put plans, leading to 50% organic
and practices : 20% growth:
Moving from being vendor to
partner: 5% Increasing rate card by atleast 10% : 10%

Gain respect in buying more time: 10%


Ensuring not more than 5 iterations: 10%
ensuring quality in client
communication, error free output,
Create robust team through and quality of research, thinking
training and mentoring: 10% and internal briefs : 10%.
B

C
Personal Objective Action Points
Relationships

Pradnya : 6cr 10% from increased rate card

Projects worth X lakhs from increased rate


cards
Projects worth XX cr from Existing
Marketing team & internal refs of existing
east 10% : 10% client

Projects worth XX cr from new biz


opportunities and wider scope of work
terations: 10% within existing clients
Projects worth X cr to come from growth
on base business: owned by core
marketing team

Every client to be met at least once in 2


months
Pre-planned
Improved & Regular client interaction meeting calendars across clients

Identify key marketing heads for each


Establish credibility and Partnership client and establish strong reasons for our
with clients participation in marketing plans
Institute quarterly reviews and monthly
updates on specific client categories
Regular follow ups on sales figures after
pack roll outs

Tracking/ monitoring of project completion


Ensure market visist, retail visits,
competitive dy
showcasing activity
works'tracking
intreventions which
have driven market results
timely roll out of Brand Flashes and Client
testimonials

Project Execution Monitor & Evaluate proposals


Establish benchmarks for proposal quality
Evaluation and QC of creative briefs
No more than 5 iteration per project
End of project report (EOPR) from teams
within 48 hours of prject completion
Quality of client communication Zero error output

Implementation of QC process
Implementation of dy works new process-
prebrief to execution

Periodicity and effectiveness of Team /job


Effective Team management status reviews
Timely inputs for proposals, approach notes
Accounts department interaction Ensure all bills are sent to cient within 7
days of bill being raised

Billing and collection status : with SMG


Regularity of reports twice a montn

Intervention on outstandings as soon as it


crosses the credit period (100 days)

Additional responsibility PIR on Trend Eye team

Ensure team Kickoff

Help Identify Major trends to be tracked

communicating the output with larger team


Periodic review schedule
Larger team presentation schedule
Weightage

50%

20%

ompletion

10%
20%

10%
oach notes

arger team