FREDRIC A.

NICHOLSON
OBJECTIVE:
Director of Sales & Marketing
To provide senior level management and administration leadership using a dynamic
, engaging, creative and collaborative management style, combined with a record
of achievement and demonstrated success driving sales growth in highly competiti
ve markets. Skilled in hospitality operations, sales, marketing, advertising, fi
nance, planning, employee relations, training and communications. Ability to con
vey an understanding of the service and leadership standards of luxury and high
profile historic properties, while using proven marketing techniques to craft me
ssage and branding with wit and appeal. Exceptional mentor and coach, resulting
in improved productivity while providing growth opportunities for team members.

CORE COMPETENCIES:
Operations Management
Executive Committee Leadership
Hotel Opening Experience
Strategic Planning
Market Segmentation
Revenue Management
Budgeting / Forecasting
Profit and Loss, Financial Projections
Written and Oral Communications
Market Research and Analysis
Third Party Contracting and Management
GDS Positioning
Advertising
New Product Evaluation and Development
Public, Press, Government and Community Relations
Brand Positioning, Brand Marketing
Search Engine Optimization (Google, Bing, etc.)
Website Review, Positioning, Content
Social Media Strategies and Platforms
Creative Packaging -Leisure/Group/Catering/Restaurant
CMS Review - Content Update
Product Marketing, Direct Mail, E-Blasts
Sales Management and Training
Creative Design
Media Planning

PROFESSIONAL EXPERIENCE:
2008 to 2010 Director of Sales & Marketing
The Edgewater (Noble House Hotels & Resorts)
223 room leisure / corporate hotel (4 Diamond)Provided new sales and marketing d
irection to freshen the positioning of an iconic hotel, and award winning restau
rant / lounge. Leading a staff of twelve and working collaboratively with the DO
RM, maintained STR RevPAR index of 111.2 (117.0 to comp set 2) and occupancy of
81.5% during a historically difficult market.

2004 to 2008 Director of Sales & Marketing

The Adolphus (Noble House Hotels & Resorts)
422 room downtown corporate hotel (4 Diamond)
Successful management of sales, catering, CS, revenue management, and PR team of
twenty-two in a mid-size property with "boutique" feel. Created Marketing commi
ttee of DOGS, DOC/CS, DOTIS, DORM, DPR, and DOF&B. Increased overall property re
venues by 6% in 2005, 9% in 2006, 9% in 2007, and a forecasted 5% in 2008. Posit
ioned and marketed "#1 Hotel Restaurant in America" (Zagat Survey).

2002 to 2004 Director of Group Sales

The Westin Seattle (Starwood)
891 room downtown convention hotel (4 Diamond)
Supervised direct sales staff of 13, including five group sales managers, four W
estin One Call sales managers, and a support staff of four.

2001 to 2002 Task Force Dir. of Sales & Marketing -

Various Starwood Properties
Assigned by regional VP to fill open positions until full time directors were hi
red, placed and trained. Properties included: The Westin Beechwood (new build op
ened 10/2001), Ft. Worth, TX; The Sheraton Grand Sacramento; The Sheraton Suites
Fairplex, Pomona, CA; The Clarion Hotel SFO (Starwood owned and managed, Choice
Hotels flag), San Francisco, CA.

2000 to 2001 Director of Sales & Marketing

Sheraton Seattle Hotel & Towers (Starwood)
840 room downtown convention hotel (4 Diamond)
Administer marketing staff of 23, including group sales (9), catering sales (3),
convention services (3), revenue management and all administrative staff.

EDUCATION
San Francisco City College, CA AA - Hotel and Restaurant Management

Boise State University, ID Marketing / Communications (course work)