Dale R.

Udell
7328 Leonard NE
Ada MI 49301
Home: 616-676-1221; Cell: 616-617-8048
du4b6d6c@westpost.net

Objective: To improve your bottom line by putting my years of sales and managem
ent experience to work for you.
Career History:
Karpata Instore Service, Grand Rapids MI Sept. 2003 - Present
Regional Manager, July 2006-Present
Supervise daily operations of retail service group in Meijer stores in MI, IN, I
L.
Hire, train, and manage staff of 10-15 Service Reps, 4 District Managers, and 15
part-time Reset staff.
Remodel Coordinator, July 2004-July 2006
Developed and implemented most efficient, store-specific remodels for various de
partments.
Coordinated changes and updates with Meijer corporate management.
Service Representative, Sept. 2003-July 2004
Serviced clients' products by insuring planogram integrity, sales floor stock, a
nd product flow management with store personnel.
Implemented new planograms on schedule and maintained all POP materials.
Promoted our company's service to department and store management.
Pure Fishing, Spirit Lake IA July 1997 - April 2002
Regional Sales and Merchandising Manager, Dec. 1999-April 2002
Established and managed company's first team of 15 sales and merchandising reps
covering 22 states for world's largest fishing tackle manufacturer.
Maintained key account stock levels and promoted additional sales and merchandis
ing opportunities.
Managed and improved $1M expense and sales budgets.
Doubled sales each year, while increasing costs by only 10%.
District Sales Manager, July 1997-Dec. 1999
Worked with store decision-makers to increase retail and wholesale of corporate
brands in MI and IN territories.
Developed and implemented advertising, merchandising, and in-store promotional p
lans.
Hired and managed part-time field staff (guides, tournament officials, etc.) to
increase brand exposure.
Promoted company at dealer and consumer shows around the country.
30%+ sales growth each year.
Dale R. Udell
Page Two

Maurice Sporting Goods, Northbrook IL July 1995-July 1997

Sales Representative, July 1995-July 1997
Responsible for sales and merchandising of private brand as well as regional and
national brand products to mass merchant retail accounts in Chicago and Norther
n IN.
Implemented and maintained new planograms and promotional space displays.
Earned "Million Dollar Club" status, 1995 & 1996.
Faber Brothers, Chicago IL July 1989-June 1995
Key Accounts Sales Manager, June 1994-July 1995
Developed and implemented sales and merchandising strategies.
Managed daily operations of field sales staff.
Worked with store and corporate management to insure proper execution of sales p
lans and promotions.
Sales Representative, July 1989-June 1994
Worked with retail accounts to become their number one source for wholesale Outd
oor Sporting Goods products.
Serviced large chain accounts by maintaining orders and implementing merchandisi
ng plans developed by corporate.
Top salesperson, 1991-1993.
Education:
Bachelor of Science in Political Science, Grand Valley State University, 1989

References:
Available upon request.