BETH A.

WILSON
20 Girard Avenue a- Bay Shore, NY 11706 a- 631.968.8415 a- bw59ef72@westpo
st.net
TERRITORY MANAGER
Wholesale and Chain Accounts a- Branded Consumer Products a- Territory Managemen
t and Development

CORE COMPETENCIES
Talented sales and territory management expert with 16+ years experience in tigh
t, competitive markets with shrinking landscape, currently managing the Long Isl
and Territory. Recognized for consistently exceeding expectations in key perform
ance areas and surpassing goals by 20 a" 40%. Possess strong relationship buildi
ng skills, able to develop new business easily and create enticing product sell-
stories. Adaptable to changing environments and product lines, quickly positioni
ng self as expert by learning intricate product details. Demonstrated proficienc
y in data analysis and use of software programs. Ability to promote efficiency
to maximize retail profitability. Excellent problem solving and time management
skills. Extensive merchandising skills and POG implementation.

* Team Leadership & Supervision

* New Product Launches & Promotions
* Competitive Intelligence & Market Research
* Relationship Management
* Product Knowledge
* Presentations, Proposals, & Negotiations
* Channel & Category Management
* Product Repositioning

PROFESSIONAL EXPERIENCE
AMERICAN SNUFF CO/LANE LIMITED, 1995 a" Present
Territory Manager (2006-Present) Strategic Account Manager (2004 a" 2006)
Account Distribution Manager (2000 a" 2004)
Area Sales Representative (1995 a" 2000)

Manage the distribution and sales to independent retail and chain accounts acros
s competitive New York territory for this manufacturer of specialty tobacco prod
ucts with a fragmented product line. Consistently surpass goals, despite excise
pressures, shrinking merchandise space, and restrictive legislation. Direct and
manage annual promotion budget a" creating promotions, advertising, catalogues,
and incentives. Incorporate Nielson and Scan Track ratings to develop enticing p
resentations that introduce new products and sell existing lines. Previous terr
itories covered include Connecticut, Massachusetts, Rhode Island, and New Jersey
Sales Accomplishments
* Drove 2009 year-to-date sales totals 22% over 2008 same period sales.
* By mid-year 2009, hit 100% annual distribution gain target on one product; com
pleted 85% of sales on other promotional programs.
* Surpassed 2009 annual distribution goals by 20 a" 40% across multiple product
lines and introduced new brands to market.
* Consistently met or exceeded sales objectives 1995 a" 2009.
* Achieved assigned period, quarterly and annual district volume and brand targe
ts while managing productivity.
* Create and analyze reports to find new opportunities to grow volume and, incr
ease productivity and identify future opportunities within the district.

Promotions and Performance Accomplishments

* Yielded 109% client call record in 2009 with average 13.1 calls daily a" the h
ighest number on entire team.
* Complimented for rallying sales people and sharing strategies across teams
* Recognized with multiple W.O.W. (We Own Winning) awards for sales performance,
mentoring and leadership, and new business achievements.
Early experience includes retail sales with BROWN & WILLIAMSON and HASBRO TOYS,
in addition to securities trading experience.
EDUCATION AND TRAINING
Master of Business Administration
Management and Finance
CW POST, LONG ISLAND UNIVERSITY, 2007
Graduated magna cum laude, with 3.7 GPA; honored with Marketing Excellence Award
.
Bachelors in Marketing
Briarcliffe Collage
Graduated summa cum laude, with a 3.92
Ongoing training and coursework include Toastmasteras programs, presentation dev
elopment, competitor data mining, cost analysis, market research, and sales tech
niques.
Silvermine Consulting Training Programs