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1 Which of the following instant food product are you aware of ?

( you can tick more than one )


 Snacks  Frozen Veg.  Frozen Non – Veg  Frozen Sea food
 Ready to eat curry  Instant soup  Instant sweets  Jam

2 What is your source of information for instant food ?


 Internet  TV  Radio  Friends
 Newspaper  Magazine

3.Which of the following brands have you heard of in instant food ?


 Aashirvaad  Gits Yummiez Kurkure
 Nissan  Haldiram  Mc Cain Top
 Bikaji  Kissan  MTR  Heinz
 Sumeru Kelloggs

4 Are you aware of the following constituents of instant food?

Sno. Products Product range Advertisement Price Quality Quantity


a Aashirvaad
b Kelloggs
c Sumeru
d Heinz
e MTR
f Kissan
g Bikaji
h Top
i Mc Cain
j Haldiram
k Nissan
l Kurkure
m Yummiez
n Gits

5 Reason of consumption of instant food ?

Sno. Very often Often Rarely Cant say


a Taste
b Lack of time
c Cost
d Good health
e Change
f Occasion
g Guest

6 From where do you buy instant food ?

 Supermarkets Discount Shops Convince store Departmental store

7 . When do you buy instant food ?


 Weekends  Traveling  picnic / outing  working days
 Over busy schedule

8 Does the promotional activity affects your buying behavior of the following instant food products ?

Sno. Variety Very often Rarely Not at all


a Snacks
b Frozen Veg,
c Frozen Non – Veg.
d Frozen Sea Food
e Ready to eat Curry
f Instant soup
g Instant sweet
h jam

9 Rank the following sources which affect the buying behavior for instant food ?
TV Radio Family Friends
Internet

10 How much do you spent in a month for instant food ?


50 – 100 100 – 150 150 – 200 200 and above

11 How often do you consume instant food ?

Sno. Variety 3- time in a Twice in a Once in a month Less than once in a month
month month
a Snacks
b Frozen Veg,
c Frozen Non – Veg.
d Frozen Sea Food
e Ready to eat Curry
f Instant soup
g Instant sweet
h jam

12 Which of the following factors do you take in to consideration before buying any instant
food ?

Sno. Very important Important Neutral Some what Not at all


important
a Quality

b Price
c Packaging

e Taste

f Advertisement

g Variety
h Availability

i Shelf life

13 Are you Satisfied with instant food item you have ever used ?

Sno. Variety Highly Satisfied Neutral Dissatisfied Highly


Satisfied Dissatisfied
a Snacks
b Frozen Veg,
c Frozen Non – Veg.
d Frozen Sea Food
e Ready to eat Curry
f Instant soup
g Instant sweet
h jam
14 Which of the following instant food product would you suggest anyone to buy ?
 Snacks  Frozen Veg.  Frozen Non – Veg  Frozen Sea food
 Ready to eat curry  Instant soup  Instant sweets  Jam

15
.S no Statement SA A Cant D SD
say
a Price is the main thing I consider while buying instant food ?
b I am ready to pay a higher price to get good quality food ?
c I am confident that the food is safe ?
d Instant food has become an important part of daily diet?
e I would never eat a food without knowing about its brand ?
f I like experimenting new food ?
g I buy instant food because I don’t like cooking food very
much ?
h I prefer to buy instant food which is produced locally ?
i It is important that I know the country where the instant food
has been produced ?
j There is no source of protein in instant food ?
k Instant food is essential for a balanced diet?
l I always check the nutrition label on food before buying it ?

16 Best Good Fair Worst


a How would you rate instant food product in term of
price?
b How would you rate your instant food product in terms of
nutrition

Personal Details

Name :___________________

Age:____

Occupation :_________________

Gender :____________________
CONSUMER BEHAVIOUR WITH RESPECT
INSTANT FOOD PRODUCTS

OBJECTIVE :

• To determine the frequency of instant food consumption


• To determine the awareness among the consumers about instant food
• To measure how the 4’P affect the buying behaviour .