Augusto Armando V.

Santamaria
Objective: I am interested in a highly motivating position that would enhance my
general skills with emphasis in sales and market analysis, operations, research
, and other related sales and marketing activities. I aim to realize my full po
tential in order to be an asset to the company I work for and be of value to soc
iety as a responsible citizen.
Professional experience
May 2005 - Present San Miguel PureFoods Company, Inc. (SMPFC)
San Miguel Foods, Inc - Agro-Industrial Cluster (SMFI-AIC), Integrated Poultry &
Meats Sales
Area Sales Manager - Key Accounts Group
Duties
- Chiefly responsible for delivering the sales volume, revenue and income target
s in the SMFI-AIC supermarket and food service/HRI segments nationwide
- Manage a sales team of Key Accounts Managers and 3rd party service providers w
ho act as SMFI's representatives to the various supermarket and food service/HRI
chains
- Manage the operations of SMFI centerpiece programs such as the Magnolia Chicke
n Stations, Monterey Supermarket Meatshops and sales services to major customers
Andok's & Baliwag ensuring each oultet's adherence to set operational excellenc
e standards
- Develop and implement creative, innovative, and value-adding selling systems f
or key accounts
- Spearhead strategic planning and review sessions internally (SMFI) and externa
lly (customers & service providers)
- Manage fixed cost budget of about US$ 8 Million/year
Accomplishments:
- Promoted in January 2010 from Executive Job Grade level 12 to level 13
- Successfully integrated SMFI - Poultry and Monterey Foods Corp supermarket sal
es force in January 2007
- Led the expansion of the Magnolia Chicken Stations from 2 outlets in 2004 to 2
51 as of May 2010
- Presented a paper on The Magnolia Chicken Stations Operations during the SMC B
est Practices Forum last October 2007
- Expected business contribution for 2010: Revenue=US$140million; Income from o
perations=US$8million
- Major awards from key trade partners: 1.Supervalue, Inc. (Shoemart) Golden Car
t: Best Concessionaire (2007, 2006), Best Trade Partner - National (2006, 2005)
2. Robinsons Supermarkets Golden/Silver Apple: Best Concessionaire - Food (
2006, 2005), Supplier of the Year - Food (2005, 2004)
April 2000 - May 2005 San Miguel PureFoods Company, Inc. (SMPFC)
San Miguel Foods, Inc (SMFI) - Poultry Sales
Sales Services Manager
Duties
- Manage sales & marketing analysis/information reports, sales ordering/allocati
on system, company sales assets nationwide
- Develop and implement unified sales systems nationwide
- Develop and implement sales programs for 3rd party partners
- Spearhead Sales' strategic planning sessions
- Assist in the preparation and monitoring of Sales targets
- Manage fixed budget of about US$ 250,000/year
- Manage national sales vehicle repair and maintenance budget of US$ 400,000 yea
r
Accomplishments:
- Successfully integrated SMFI and PureFoods poultry sales systems and programs
in 2002
- Promoted to Executive (Middle Management) Position in July 2002
- Set up the National Management Info System through functional control of regio
nal sales clerks and coordinators
March 1999 - April 2000 San Miguel Foods, Inc - Poultry Sales
Key Accounts Manager - Supermarkets
Duties
- Official SMFI representative to the different supermarket stores/ chains
- Contribute to SMFI profit through the sale of Magnolia Chicken
- Spearhead negotiations for mass displays, merchandising activities, pricing st
rategies for SMFI products
- Manage the accounts receivables of SMFI from supermarkets
- Conduct quarterly business reviews with SMFI partners
Accomplishments:
- Won 1999 Outstanding Market Rep Award for developing SMFI business with The La
ndmark Corp.
- Won 1999 Supplier of the Year Award from Tropical Hut chain
- Contributed sales volume of 400,000 kilos with revenue of US$ 800,000 in 1999

August 1993 - March 1999 San Miguel Foods, Inc - Poultry Sales
Sales Information Analyst
Duties
- Provide mgt with timely, accurate, in-depth sales & mktg analysis/info reports
- Spearhead Sales' strategic planning sessions
- Assist in the making and monitoring of Sales budget/target (volume, revenue &
expenses)
Accomplishments:
- Set up the National Poultry Sales Info system through the networking of major
SMFI regional sales offices
- Lead person in conceptualizing and implementing the Luzon Poultry Sales Contes
t (1998) and the Dealer/Distributor Incentive Scheme (1999)
- Promoted from NS5 to NS6 in January 1996
- Promoted from NS6 to NS7 in January 1998
June 1992 - July 1993 Far East Bank and Trust Co. (FEBTC)- Remittance Cente
r
Project Analyst
Duties
- Provide feasibility studies on the set up of automated remittance system proje
cts for OFWs
- Assist in the implementation of approved remittance projects
- Coordinate with Branch Management re: delivery of remittances to beneficiaries
- Initialize feedback mechanism on the performance of the remittance projects
Accomplishments:
- Delegate to the FEBTC Task Force on establishing automated remittance projects
in Saudi Arabia, UAE, USA and Italy
- Promoted to level 2 within 3 months of hiring and then to level 3 within 6 mon
ths.
- HR Trainer during FEBTC new employee orientation, topic: FEBTC Remittance Proj
ects
Education Attainment
Sept 4 - Oct 19, 2007 Asian Institute of Management Makati City
Management Development Program
Special Award: Winner, Business Strategy Game
1988 - 1992 University of Santo Tomas Espana, Manila
BSC Major in Economics, Cum Laude
Dean's List 1988 to 1992
President, UST Economics Society SY 1991-1992
President, UST Pre-Com Society SY 1989-1990
Features Editor, UST Commerce Journal 1990-1992
1984 - 1988 UST Education High School Espana, Manila
Graduated Valedictorian UST-EHS Batch 1988
President, UST-EHS Student Council SY 1987-1988
Most Outstanding Student SY 1987-1988

Major Training Seminars Attended/ Conducted

* January 2010 - Sales Training "Managing Third Party Trade Partners
* Presentor during the SMC Best Practices Forum last October 2007; Topic: The M
agnolia Chicken Station - A Recipe for Success
* Trainor in SMC Corporate Sales Training Program "Basic Sales Supervisors Selli
ng Skills Workshop" for Sales Managers/Supervisors - November 2006 to present
* Trainor in SMC Corporate Sales Training Program "Basic Selling Skills Workshop
" for Sales Managers/Supervisors and 3rd party distributors sales personnel - Ju
ly 2006 to present
* Trainor in SMFI Orientation for Integrated Meats Sales Operations; Topic: "Ke
y Accounts Group Selling Systems" - October 2006
* Participant in the Kepner-Tregoe Problem-solving Training Program - October 20
00
* Participant in the Management of Change Seminar - September 2000
* Participant in the SMC Managers and Supervisors Skills Development Training -
May 2000
References Available upon request