DEBASHIS DAS

1300 Chestnut Street, #805, Philadelphia, Pennsylvania 19107

214.538.4790
debashisddas@gmail.com

QUALIFICATIONS PROFILE
Creative, motivated, and energetic professional powered with progressive years o
f experience in the field of Sales, Marketing, and Strategic Business Developmen
t. Show paramount efforts in utilizing out-of-the-box techniques in building bra
nd awareness, developing new strategies, and establishing a favorable company im
age toward fulfillment of corporate objectives. Demonstrate stellar leadership q
ualifications in optimizing corporate growth, improving profitability, and excee
ding target goals. Accustomed to developing and cultivating long-term quality cu
stomer relationships by providing innovative solutions and total satisfaction. P
roven effectiveness to multitask in globally competitive, quota-driven, and fast
-paced environment with dedication to superior service.

AREAS OF EXPERTISE
- Sales Action Plans Development
- Business Management and Operations
- Marketing and Promotional Strategy
- Product Positioning and Brand Awareness
- Competitive Market Research and Analysis
- Outstanding Customer Service and Relations
- Budget Control and ROI Analysis
- Website Design and E-mail Campaigns
- Articulate Oral and Written Communication
- Superior Interpersonal and Presentation Skills

EMPLOYMENT HISTORY

MARKETING MANAGER 2008–PRESENT

ESSILOR OF AMERICA ~ DALLAS, TX
Initiate the development of 2010 channel marketing plan and budget with a focus
on targeting, differentiation, customer satisfaction, loyalty improvement and ef
fective competitive responses. Conceptualize and implement innovative promotions
and collateral, along with website development and e-mail-campaign for a polari
zed lens technology brand launch for eye care professionals (ECPs). Deliver info
rmative training material to promote products and implement program at optician’s of
fices. Instrumental in designing and executing customized programs and solutions
for different channels and buying groups. Develop a new brand performance analy
sis process and prepare monthly reports to provide critical insights into channe
l sales. Conduct sales forecasting and strategic planning to ensure the sale and
profitability of products while analyzing business developments and monitoring
market trends.
Notable Accomplishments:
- Augmented sales by 30% through the implementation of multiple pair eyegl
ass purchase campaign
- Generated 31% incremental sales in target population versus control popu
lation by designing a pilot program to boost sun wear sales
- Facilitated the conversion of 85% customers to a new and improved core p
remium product upgrade in channel sales in conjunction with brand management
- Redesigned and re-launched loyalty programs for top tier customers, incl
uding growth financing program and retirement planning annuity program to provid
e customer total satisfaction
- Increased engagement within the sales force with channel marketing progr
ams by 130% that helped retain at-risk customers
- Served as a significant contributor in innovating needs based eyeglass s
olutions selling strategy that help target customers grow premium product sales
by more than 50%
- Meticulously conducted ROI analysis for a $150M ‘Grow the lens Market awaren
ess’ campaign to identify and reduce risks; increased ROI after rollout

CONSULTANT 2004–2006
CAPGEMINI ~ PUNE, INDIA
Expertly managed all facets of HSBC’s automotive finance initiative, which provides
self-servicing loans to its customers. Applied dynamic leadership talents for Ho
usehold Automotive Finance’s initiative to enhance vehicles’ comprehensive and collatera
l insurance. Provided expert oversight in client walkthrough and sign-off of tec
hnical specifications and code deliverables. Built and cultivated long-term qual
ity relationships with clients to generate sales and new business opportunities.
Notable Accomplishments:
- Recommended critical insights to clients resulting in added features and
functionalities that secured a broad utilization and achievement of 20% of annu
al customer enrollment targets in the first week of project launch
- Addressed and resolved outstanding issues among cross-functional teams,
such as quality management and process compliance, attaining all project milesto
nes with zero product defects
- Incurred $250K annual savings to the Customer Service and Collections De
partment after project rollout
- Played an key role in the endorsement of the program as flagship’ project of
year 2006 by HSBC Auto Finance

SYSTEMS ENGINEER 2002–2003

TATA CONSULTANCY SERVICES ~ MUMBAI, INDIA
Rendered high-level technical support and worked on IT enhancements of the leasi
ng and loaning business of General Electric’s auto financial services. Identified an
d troubleshoot various technical issues to provide business continuity under str
ingent estimated turnaround times (ETA).

EDUCATION
MASTER OF BUSINESS ADMINISTRATION IN MARKETING, GPA: 3.53/4.00
~ Mays Business School, Texas A & M University, College Station, TX, USA: 2006–2008
Scholarship Award Recipient
BACHELOR OF ENGINEERING IN COMPUTER SCIENCE, GPA: 3.58/4.00
~ PESIT, Bangalore / Visveswaraiah Technological University, Karnataka, India: 1
998–2002
PROFESSIONAL TRAINING
‘The System’ Internet Marketing Training
SPIN Selling Methodology
Steven Covey ‘Speed of Trust’
Franklin Covey ‘Time Management Focus’
Six Sigma and Capability Maturity Model (CMM)-Level 5 Trained

COMMUNITY INVOLVEMENT
Volunteer, Essilor Vision Foundation
Volunteer, Prevent Blindness America

PROFESSIONAL AFFILIATIONS
Member, Institute of Electrical and Electronic Engineers (IEEE)
Member, Computer Society of India (CSI)

ADDITIONAL QUALIFICATIONS
TECHNICAL SKILLS: Microsoft Office Suite 2007 ~ Computer Programming ~ C, C++ ~
SQL ~ COBOL ~
Database Management
LANGUAGES: Fluent in English and in three regional Indian languages: Hindi, Beng
ali, and Oriya