J. Marketing

Marketing
Department
Michael Phelan Anne Aldridge Lesia Hensley
Vice President of Marketing Project Manager Advertising Manager
828.258.6376 828.210.3950 828.258.6382
mphelan@beverly-hanks.com anne@beverly-hanks.com lhensley@beverly-hanks.com
Standards
Beverly-Hanks Marketing Standards for Properties Under $1 Million
Logos:
Always include these logos on every piece:

Beverly-Hanks, Leading RE, Equal Housing
Place the Leading RE logo directly under the Beverly-Hanks logo, lining them up
symmetrically.
Always include beverly-hanks/MLS#, and have it in Bauer Bodoni. Whenever possible, place
in white on a black bar.
Abbreviate square feet as SF.

Bold the agent’s name.
Standard fonts:
Helvetica (medium, bold, oblique, and light) for text and headers
Adobe Jenson Pro for text and headers
Dear Sarah (regular) script font for headers for properties under $1 million.
Photography:
All photographs should be of the highest quality possible (at least 300 dpi highly
recommended).
Colors:
Black, Grey, Muted Green, Khaki, Light Tan, Brick Red, Slate Blue (exact Pantone colors
available)
Any template can be used with any of the Beverly-Hanks standard colors.
For a property priced under $ 1 million, you will receive at no cost:

20 Flyers (double sided for $500,000+)
20 Just Listed Cards including mailing costs
20 Just Sold Cards including mailing costs
Handbook • marketing@beverly-hanks.com
3
Luxury Standards
Beverly-Hanks Marketing Standards for Luxury Properties Over $1 million
Logos:
Always include these logos on every piece:

Beverly-Hanks, Leading RE, Luxury Portfolio, and Equal Housing
Place the Leading RE logo directly under the Beverly-Hanks logo, lining them up
symmetrically.
Always include beverly-hanks/MLS#, and have it in Bauer Bodoni. Whenever possible, place in
white on a black bar.
Abbreviate square feet as SF.

Bold the agent’s name.
Standard fonts:
Helvetica (medium, bold, oblique, and light) for text and headers
Adobe Garamond Pro (regular, bold, and oblique) for text for properties over $1 million.
Bickman Script Pro (regular and bold) script font for headers for properties over $1 mil-
lion).
Photography:
All luxury property photographs must be taken by a professional.
Colors:
Black, Grey, Muted Green, Khaki, Light Tan, Brick Red, Slate Blue (exact Pantone colors
available)
Any template can be used with any of the Beverly-Hanks standard colors.
For a property priced over $ 1 million, you will receive at no cost:

40 double sided flyers, 40 11 x 17 foldovers, or 20 premier books
20 Just Listed Cards including mailing costs
20 Just Sold Cards including mailing costs
4
Your Marketing Department
Services and Products Offered
Database Architecture
Assist with database development and management

• Assist with database decelopment storages
• Assist with development of customer relationship management (CMR)

tools and strategies
Agent and Property Collateral

• Marketing collateral pieces (flyers/brochures, just listed/just sold postcards)
• Custom design pieces (items not included in the list marketing section)
Print Advertising
• Media planning
• Campaign design
Electronic
• Syndication strategy
• Advertising
Email
• Design
• Delivery
Social Media Marketing

• Strategy
• Implementation

5
Your Marketing Department
Property Collateral
Collateral design & production
Photography direction and coordination
Copy writing
Available products
1. Flyers
2. Just listed postcards
3. Just sold postcards
4. Brochures
5. Eblast announcements
6. Custom
Agent Collateral
Agent branding design & production
Photography direction and coordination
Copy writing
Agent profile development
6
New Agent Checklist
1. BUSINESS CARDS
Please complete the business card order form and submit to the Marketing
Department at marketing@beverly-hanks.com.
There are currently three approved versions of the Beverly-Hanks &
Associates business card. If an agent chooses the standard version without
a picture, there is no expense to the agent. If an agent prefers a business
card with a black and white photo, the cost will be $10.
Any card other than those three are considered custom cards and must be
approved by the Marketing Department before being ordered. The Marketing
Department is available to provide design assistance.
2. PERSONAL PHOTOS
We require headshots for company marketing materials including, but not
limited to, website, business cards, announcement cards, and postcards.
Personal photos are ordered through

Shutter Shack.
Address: 17 Meadowview Road,
Asheville 28804
Website: shuttershackphoto.com
Email: info@shuttershackphoto.com
Phone: (828) 252-9690
BH scheduled sittings are the first and

third Friday of each month from 1:00-2:00
PM. Please call ahead for time during this
window. Sessions scheduled outside this
window will be charged $35 by Shutter Shack.
Tips For A Good Portrait are available on the intranet or you can contact the
Marketing Department for a copy to be sent to your e-mail.
Standard package: Complimentary

Professional package: Please call the Marketing Department for assistance
7
New Agent Checklist
3. BIO/PROFILE
Your personal biography will be posted on the Beverly-Hanks & Associates
website, beverly-hanks.com. When writing your bio, please include the
following:
1. Name
2. Tenure with Beverly-Hanks & Associates and year joined
3. Years in real estate/special designations
4. Education/college degree/school attended/major
5. Neighborhood/community where you live
6. How long have you lived in the WNC region
7. Areas of specialization
8. Member of any community organizations
9. Favorite weekend/after work activities
10. What is the most satisfying/exciting part of your job
4. MAILING DATABASE
Your database must be in Excel for announcement cards, postcards, and any
other mass mailings. With each new order, please email your database to
marketing@beverly-hanks.com.
NEW AGENT MARKETING & SERVICE

5.
Business cards: Complimentary for the Beverly-Hanks & Associates standard
business card.
New Agent Announcement Cards/E-Announcement: includes your photo and
new contact information and is sent to your database of contacts.
EMAIL SIGNATURE
6.
OTHER: AGENT BRANDING

7. We have created numerous custom pieces that can help you stream line your
marketing needs. We offer a wide range of pre-existing marketing materials
that have already been created, however agents are not limited to these set
designs. Agent ideas can be brought to life through the creative process to
benefit their personal needs; while maintaining the strength of the Beverly-
Hanks Associates brand.
8
Shutter Shack Pricing
Pricing for photographing - location (brochure)
Location photography $150 for the 1st hour
$100 for each additional hour thereafter
Minimum 1 hour
Location photography 1/2 day rate (up to 4 hours) $450
Full day rate (up to 7 hours) $700
Pricing for photography - in Studio (brochure)

In studio photography $100
On white background, up to 6 different poses for publication purposes
Sized for Website/Internet use 10” x 15” @72 dpi
Pricing for Business Head & Shoulder Portrait

Includes a head and shoulder portrait sized as 5” x7 “ @ 300 dpi
Printable color and black/white image on CD
Publication/Advertising purposes only*
Pricing for Additional Images

Image on CD/DVD* $25
sized for Website/Internet use 10” x 15” @72 dpi
color or black/white
Image on CD/DVD* $100
raw image 10” x 15” @300 dpi
color
Image on CD/DVD* sized for Publication/Advertising
printable 5” x7” @300 dpi $25
Copyright Privileges:
Use of these images for Commercial/Publication will be granted for a 5 year period
beginning from the time of purchase unless otherwise agreed upon. The release for the use
of the images ia only valid once payment for service has been receive.
**Beverly-Hanks price for additional images.
9
Business Cards
Below are the three approved versions of the Beverly-Hanks &

Associates business card. If an agent chooses the standard version
without a picture, there is no expense to the agent. If an agent prefers
one of these three formats, contact the Administrative Services
Coordinator for ordering and production assistance.
Any card other than the three pictured below are considered custom
cards and must be approved by the Marketing Department before
being ordered. The Marketing Department is available to provide design
assistance.
1. Two-sided, black and white
neal@beverly-hanks.com
Neal (828) 254-7221
Hanks
Western North Carolina
P resi d e n t Real Estate
beverly-hanks.com 3.
2.
neal@beverly-hanks.com
One-sided, black and white -traditional
Neal 828. 254.7221
Hanks
Western North Carolina
P re si d e n t Real Estate
beverly-hanks.com
Two-sided, tan and black

10
HTML Enabled E-mail Card or Signature
E-business Card
1. Log into the intranet, http://intranet.beverly-hanks.com
2. Under Agent Tools, select E-business card
3. Follow the instructions to build your card
4. Directions for inserting into your specific email program are included at
the bottom of the page
EMAIL SIGNATURE STYLE GUIDE

If you do not wish to use the html stationary, this is the recommended format.
Sample typed signature (Helvetica, 10pt font)
Michael Phelan
Broker Associate
Beverly-Hanks & Associates
300 Executive Park

Asheville, NC 28801
828.258.6376 direct
828.712.8320 cell
mphelan@beverly-hanks.com
beverly-hanks.com
11
Weekly Deadlines
Broker Open
Flyers and/or an e-blast jpeg are provided by the Marketing Department
for your Broker Open House. Proofs are provided within 48 hours.
twenty company paid flyers and a jpeg are provided for each broker open
occurrence. The flyers are printed on the same schedule as described
below.
Open House advertising and flyers

All open houses are complementary when advertised in the county
selected on the advertising input form. Additional advertising can be
coordinated through the Marketing Department at the agent’s expense.
Deadlines are as follows:
Asheville Citizen-Times: Each Tuesday at Noon (example of form/next page)
Send form to the Marketing Department
Times-News Hendersonville: Each Monday at 10:30 am–send form to the
Hendersonville Office, Attention Advertising
MARKETING REQUESTS AND TURNAROUND:

All requests will receive a follow-up email verifying the project within 1
business day of the order’s receipt.
All template-driven orders are provided within a 48-hour business day
turn-around time.
Template driven orders are those orders that utilize an existing Marketing
Department approved template with only text and photo changes.
These orders are allowed up to 2 revisions. Additional revisions can be
accommodated with an hourly charge.
*All custom marketing/design requests are 5-business-day turnaround
time.
**Premiere property books are a 5 business-day turnaround.
To submit orders, email: marketing@beverly-hanks.com.
Listing flyer and brochure reprints:

Monday 11am Tuesday courier
Tuesday 11am Wednesday courier
Wednesday 11am Thursday courier
Thursday 11am Friday courier
Friday 11am Monday courier
*Premiere property book reprints available on 48-hour turnaround
12
Open House Sample Form - available on the intranet
SUNDAY OPEN HOUSE

For Asheville Citizen- Times
ADDRESS: 35 Loftin Street (MLS#453712)-CREEKSIDE VILLAGE
PRICE: $226,900
DATE: 2/6/11
TIME: 2-4 PM
Use current ad copy *You must still provide directions.
Use past Open House ad copy & Directions
AD COPY: (175 Spaces)

Please make sure the copy fits in the provided space with correct spacing and
punctuation. No abbreviations!!)
New Construction 1592 sq ft Patio Home. One level living. You pick colors & finishes. Can be
completed in 45 days. Special financing is available. See agent for details.
Directions: (175 spaces)
Take I-26 West towards Weaverville to Exit 21. Turn Right and immediate left onto Merrimon
Ave. Go 1 mile and turn left into Creekside Village. Model Home open, follow signs.
AGENT: Cindy Bowers

13
DUE TUESDAYS AT NOON!
List-Side Marketing
The following services are complementary with every listing:
LISTING MARKETING
1. CMA proposal Toolkit presentation
2. Administrative support/MLS input and coordination
3. Thank you letter to client
4. Property signage (including unique property identification rider)
5. Property flyer/brochure (20)
6. Just listed postcard (20)
7. Just sold postcard (20)
8. Open house flyer (10 per open house occurrence)
9. JPEG of property flyers for e-blast
PRINT ADVERTISING on rotation basis

Asheville Citizen-Times
New Listing
Rotation
Real Estate Weekly
New Listing
Rotation
Hendersonville Times-News (for homes with Henderson County addresses)
New Listing
Rotation
Waynesville/Haywood County (Haywood Homes & Land and Smoky
Mountain Homes - for homes with Haywood County addresses)
New Listing
Rotation
Enhanced online advertising
Realtor.com
Trulia.com
Online advertising syndication to hundreds of additional sites

Here are a few of the most popular:
14
List Side Marketing Process — Properties under $1 Million
Program guidelines
This program is specifically designed to market properties below $1 Million

Criteria
• Priced below $1M
• Property must have five (5) professional, high-resolution photos (at least
300 dpi).
• Floor plans will not count as part of the required five photo images (floor
plans may be included if you already have 5 photo images)
• Vacant land – approved with five (5) professional, high resolution photos
of exceptional views and/or site photography.
• All properties will be reviewed for grammatically correct ad copy and
preferably should include a detailed property description.
• All ad copy is reviewed before any materials are produced – copy will be
checked/edited for errors, structure and flow.
• Abbreviations (br’ to bedroom’) will be written out, excessive copy in
CAPS will be removed, complete sentences formed, etc.
The following services are included with every listing:
Listing Marketing
CMA proposal toolkit presentation
Administrative support/MLS input and coordination
Thank you letter to client
Property signage (including unique property identification rider)
Property flyer (20)
Just listed postcard (20)
Just sold postcard (20)
Open house flyer (10 per open house occurrence)
Property e-blast
15
SIGNS
Contact your MLS Coordinator
VIRTUAL TOUR
Contact the IT Department or Trans Carolina Marketing at (828) 253-9755
PROPERTY FLYERS
Every Beverly-Hanks & Associates listing includes a professionally designed property
brochure. These property brochures are printed on photo-quality presentation paper and
include your professional photography and text. Property brochures are delivered to your
respective office within 48 hours of final proof approval.
Process
1. Coordinate your professional photography.
2. Email a completed marketing order form to marketing@beverly-hanks.com.
3. You will receive a proof of your brochure within 2 business days after marketing
confirms receipt of your order form.
4. If there are any errors and/or corrections, you will be provided with two
opportunities to make revisions. Within 1 business day of sending changes
you will receive your next proof.
5. You will receive your printed brochures within 48 hours of your approval (your
approval must be provided by 11am daily for the next-day brochure delivery).
COST
(20) complimentary with each listing. Reprints $.50 per printed side
Office/ Investment
312 Banner Farm Road
Mills River, NC 28759
Huge Price Reduction
• 4,400 SF two-story office building

• Can be one to four offices
• Current gross income of $21,180 excluding
owner’s 1,200 SF
Subject • Adjacent to Henderson County offices and
Property
Mills River Elementary School
• Five minutes from 1-26
Henderson County
Offices
$219,000
141 High Street,
Mills River
Elementary School
CPE # 482536
Canton, NC
Charming Bungalow • Short Sale

contact information:
• Master on the main with walk-in closet • 2 bedroom, 1 bath on .34 acre
Terry Peterson, Broker • Hardwood and vinyl flooring • Barn and workshop
cell (828) 216-5101 • Rock fireplace in living room • Don't miss this great buy
twp@naibhcommercial.com offered at $109,000
www.naibhcommercial.com
beverly-hanks.com/478709
Tiffany Messer
(828) 508-4701
Individual Memberships
The information contained herein has been given to us by the owner of the property or other sources we deem reliable. we have
no reason to doubt its accuracy, but we do not guarantee it. all information should be verified prior to purchase or lease. tiffany@beverly-hanks.com
EQUAL HOUSING
OPPORTUINITY
Commercial example Residential example
16
JUST LISTED or JUST SOLD POSTCARDS
Beverly-Hanks & Associates Marketing Department will market your new listing to the
neighborhood with a “Just Listed” postcard. Submit your own database or let marketing
create a mailing list for you.
Process
1. Coordinate your professional photography.
2. Email a completed marketing order form to marketing@beverly-hanks.com.
3. You will receive a proof of your brochure within 2 business days after marketing
confirms receipt of your order form.
4. If your wish to mail your Just Listed postcards to a mailing list defined by you,
please provide the mailing information in an excel spreadsheet in the following
format:
Prefix First Name Last Name Firm Name (if desired) Address 1 City State Zip
5. The spreadsheet template can be found at:
http://intranet.beverly-hanks.com under marketing resources.
Cost
(20) complimentary with each listing. Luxury Properties can choose either large or
panoramic for 20 complimentary.
Cost for additional cards:
Small mailed 4x6 $.60 per piece
Large mailed 5x8 $.80 per piece
Panoramic (Luxury) 11x5.5 $.90 per piece
Just Sold example
WELCOME YOUR NEW NEIGHBORS! beverly-hanks.com/478407

20 Lynnstone Court
EQUAL HOUSING
OPPORTUINITY
Just Listed example
Just Listed
17
Luxury List-Side Marketing
Program guidelines
This program is specifically designed to market exclusive properties $1
million and greater.
Criteria
• Priced at $1M or more (unless property threshold has been modified by
special arrangement).
• Residential listings only
• Property must have ten (10) professional, high-resolution photos (at least
300 dpi).
• Floor plans will not count as part of the required five photo images.
• All properties will be reviewed for grammatically correct ad copy and
preferably should include a detailed property description.
• All ad copy is reviewed before any materials are produced – copy will be
checked/edited for errors, structure and flow.
• Abbreviations (br’ to bedroom’) will be written out, excessive copy in
CAPS will be removed,complete sentences formed, etc.
The following services are included with every listing
Listing Marketing
CMA proposal toolkit presentation
Administrative support/MLS input and coordination
Thank you letter to client
Luxury Portfolio letter
Luxury Portfolio online presence and reporting
Property signage (including unique property identification rider)
Property flyer (20) 15 page premier portfolios or (40) 11 x 17 fold-overs
Just listed postcard (20)
Just sold postcard (20)
Open house flyer (10 per open house occurrence)
Property e-blast
Luxetrends
Luxeanalysis
18
Luxury Listing Property Collateral
Luxury LISTING PRESENTATION BOOK

Luxury properties deserve unique marketing efforts, a refined look and
exposure to the right audience. Beverly-Hanks & Associates has enhanced
exposure through a partnership with Leading Real Estate Companies of the
World and Luxury Portfolio. No other company in our market area has the
depth of experience and strategies for this unique market niche.
PROCESS
Luxury presentation materials are located within the seller presentation book.
Additional materials about Luxury Portfolio are available at LuxuryPortfolio.
com with your member login or call the Marketing Department for mor details. Reynolds Mountain
COST Cell: (828) 777-4311

Owner/Broker, ABR, CRS
Debbie Williams
Classic elegance and breathtaking views make this
an incredible setting on North Asheville’s prestigious Reynolds
Mountain. Throughout the home you will find custom,
Complimentary
detailed work and fine craftsmanship.
Whether enjoying spectacular summer views or warm, cozy

winter evenings by the fire, abundant natural light and
*see previous page

tongue-and-groove ceilings and floors frame the welcoming,
open living area, shown below.
for totals
The generously sized chef ’s kitchen offers plenty of space for
guests to keep the cook company. The open space makes it
easy to mingle with guests outdoors or in indoor living spaces.
Example
11 x 17 Fold-Over
beverly-hanks.com
421 Old Stone

Gate Place
Reynolds Mountain
beverly-hanks.com
The sizable master suite with sitting area, shown left, has access
to a covered deck for you to enjoy the long-range mountain
views, and the master bath boasts a jet tub and separate shower
with multiple sprays for the ultimate spa-like experience.
Example Special Features Beautiful established gated community,
Bound
only minutes to South Asheville amenities,
and very close to downtown Asheville,
Hendersonville and the airport.
Incomparable South/Southwest mountain
Premier Book
views.
Exterior fiber cement siding, cedar and
stone.
Three-car attached garage, four-stall
detached with 50’ deep, 14’ clearance RV
stall, 35’ boat stall and car lift.
Heated infinity pool and hot tub, with
interior home controls.
Seven programmable HVAC systems: 4
home, 2 garage and 1 cabana.
Four touch system for controlled lighting,
music and intercom. CAT 5 and direct TV
wiring, plus numerous phone lines.
Programmable shades in most S/SW
windows.
Whole house generator.
1,000 gallon propane tank.
Elevator to all 3 levels.
73 CrestridgeDrive
Sally Baker, ALHS
Casual elegance with the ultimate in (828) 654-3275

mountain living right in your own back yard. One Town Square Boulevard,
Be prepared to entertain! beverly-hanks.com Suite 140, Asheville, NC 28803
19
Comparative Market Analysis
CMA Presentation Materials
Presentation covers are available at every office. If your office does not
have a binding machine available, you can bring your CMA to the Marketing
Department for binding. Customize your listing presentation with our complete
marketing package. CMA software can be found at toolkitcma.com.
COST
Complimentary. Sample pages below:
BEVERLY-HANKS & ASSOCIATES BEVERLY-HANKS & ASSOCIATES

Real Estate Services Real Estate Services
Proposal Proposal
Prepared Especially for: Prepared Especially for:
Tom & Mary White Tom & Mary White

7 Deep Run Court 7 Deep Run Court
Hunt Valley, MD 21030 Hunt Valley, MD 21030
For marketing the property located at:

For marketing the property located at:
7 Deep Run Court 7 Deep Run Court
Prepared by:
Prepared by:
Angela McKendrick, ABR, Angela McKendrick, ABR,
CSR, GRI
CSR, GRI
Agent
Agent
300 Executive Park
Asheville, NC 28801
300 Executive Park
Asheville, NC 28801
Office: 800-868-7221
Home Office: 828-681-2066 Office: 800-868-7221
Fax: 828-681-2070 Home Office: 828-681-2066
Web Site: www.beverly-hanks.com Fax: 828-681-2070
Email: demo@beverly-hanks.com Web Site: www.beverly-hanks.com
Email: demo@beverly-hanks.com
Date: September 1, 2010
Date: September 1, 2010
Cover Page without agent photo Cover Page with agent photo
2010 RESIDENTIAL MARKETSHARE BY FIRM
Company data Market data

20
Print Advertising — Overview
ACT Strong regional presence - examples below.
Properties are selected for each advertisement on a rotation basis.
Weekly
• Open houses
• Banners (3)
• New listings
• Rotation of inventory
• Commercial listing ad
• Land classifieds
Bi-weekly
• New Home Communities page with land listings
Monthly
• Residential Sales Leaders
• Commercial Sales Leaders
Real Estate Weekly
Weekly
• 4 full color pages of new listings and rotation of inventory
• 2 full color pages of New home communities pages and
land listings
Bi-weekly
• Rotation between 2 premier property pages and 1 new
home community page
• Commercial ad (1/4 page)
Hendersonville Times-News
Waynesville
Smoky Mountain Homes
and Homes & Land

identical layouts - different properties
A B
beverly-hanks.com
F

Monthly - Homes and land
C D E
A-GREEN MOUNTAIN ESTATES • $318,000 • MLS477235

B-LAKE JUNALUSKA • $325,000 • MLS471910
C-BETHEL • ACADIA PLACE • $346,000 • MLS467220
D-BROOK HOLLOW ESTATES • $350,000 • MLS476692
F-PANORAMIC VIEWS from exciting custom home on
11 gated acres with barn, pasture, great room, fine finishes,
in-law apartment, 2 RV hookups & 3-car garage. $1,650,000
MLS#456684.
• 1 full color page of new listings
and rotation of inventory including
E-CRABTREE • $365,000 • MLS473126
G H I J
L M N
K two land listings
G-HAYWOOD COUNTY • $379,000 • MLS456298
I-GC FARMER/WAYNESVILLE CC • $425,000 • MLS436211
J-BALSAM • $450,000 • MLS446275
K-DUMBARTON HEIGHTS • $450,000 • MLS468877 Monthly - Smoky Mountain Homes
• 1 full color page of new listings
H-WALKER IN THE HILLS • $425,000 • MLS459557
Weekly - Times News

L-SHADOW WOODS • $450,000 • MLS473655
M-WAYNESVILLE/FRANCIS COVE • $459,000 • MLS456999
N-ROLLING MEADOWS ESTATES • $485,000 • MLS414358
• 4 full color pages of new

O P Q
and rotation of inventory including

listings and rotation of
O-WOODBINE ACRES • $489,000 • MLS470282
P-HIGHLAND FOREST • $324,000 • MLS435871
Q-WAYNESVILLE • $330,000 • MLS432781 two land listings
inventory Waynesville Office
124 Banner Avenue
Monthly
(828) 452-5809
• Residential Sales Leaders

21
22
23
Advertising — Luxury
Print Advertising
Asheville Citizen-Times
New Listing “Luxury Portfolio”
Rotation “Luxury Portfolio”
Real Estate Weekly

New Listing “Luxury Portfolio”
Rotation “Luxury Portfolio”
Hendersonville Times-News (for homes with Henderson County addresses)

New Listing
Rotation
Magazine
Dupont Registery
Classic Property International (if list price is in excess of 2 Million)
Enhanced online advertising

Realtor.com
LuxuryPortfolio.com
Luxuryrealestate.com
24
Electronic Marketing
Comprehensive website - examples below
Beverly-Hanks.com
1. Home Page
2. Search/Mapping Page
Photo Gallery
3.
4. Property Details
25
Online Advertising
Online Exposure—Enhance Listings

We put the Internet to work for your listing. It’s part of our comprehensive marketing
package focused on selling your listing quickly and for the best price. Beverly-Hanks &
Associates provides for enhanced listing packages with Realtor.com.
Enhance listing package includes:

• Premium advertising position
• Direct MLS feed
• Clickable link to Beverly-Hanks website
• Find a REALTOR® directory
• Agent profiles
• Virtual tour
• Up to 24 jumbo photos
26
Online Advertising
LISTING SYNDICATION
In addition to its exposure on Beverly-Hanks.com, your listing can be found on:
à google.com
Google Maps for Real Estate (formerly Google Base) makes your listing searchable on Google. Your listings will be
displayed on a map, allowing consumers to hover over listings to get the basics, and click to see more details. The
search results include photos, street view, aerial views, nearby businesses, schools and more. By displaying your listing
information to Google -- quickly, easily and for free -- you can ensure that the right potential buyers will be able to find your
properties, right when they’re most actively looking for them.
à realestate.yahoo.com
Sell Your Home with the Help of Yahoo! Real Estate. By displaying your property listings on Yahoo! nationwide you reach
the Internet’s largest classified audience. Users of Yahoo! Real Estate Classifieds number in the millions. In addition to
surfing more than 3 million properties for sale or for rent, consumers can also view maps with homes for sale, schools,
parks and more.
à Trulia trulia.com
Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends,
neighborhood insights and other real estate information directly from hundreds of thousands of real estate
broker Web sites. All traffic interested in more information on a property will be directed to the content
provider’s Web site. Trulia also powers other real estate Web sites including Washington Post, Kiplinger and US
News and World Report.
à Homefinder homefinder.com
HomeFinder.com provides agents and brokers with unmatched listing exposure on one of the most trusted
sources for local real estate - your newspaper’s online real estate section. HomeFinder.com has combined the
strength and impact of a nationally branded site, with our network of 138 online newspaper real estate sites
nationwide.
à Front Door frontdoor.com

Powered by HGTV, FrontDoor provides access to the millions of consumers who search real estate property listings
and home-related how-to articles and video on FrontDoor and its sister Web sites, which include HGTV, HGTVPro, DIY
Network, Travel Channel, and Fine Living Network.
à Continued on next page

27
Online Advertising
à Continued from last page
à Cyberhomes cyberhomes.com
Displaying your listings on Cyberhomes will help consumers monitor their most important investment - their home - while
also marketing your active listings.
à homes.com
Homes.com, is one of the top 20 most visited Web sites in the real estate industry. A division of Dominion Enterprises,
Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property
listing exposure, Web site development, search engine marketing and lead generation solutions. More than 4 million
homebuyers visit Homes.com each month to search nearly 3 million homes for sale, to locate real estate agents in their
area and to find useful tips on home buying.
à Oodle oodle.com
Oodle makes it easy to use online classifieds - bringing together loads of listings from hundreds of local and national
sources and helping consumers find exactly what they are looking for--whether it be the right job, a great deal on a used
ladder, or most importantly, the perfect home. Web based classifieds get you more traffic and generate leads for your
brokerage.
à Realtytrac realtytrac.com
RealtyTrac is the nation’s leading online database of foreclosure properties, with more than 1.5 million default, auction and
bank-owned listings from over 2,200 counties nationwide. RealtyTrac also provides its 3 million unique monthly visitors
with extensive resale listings nationwide in a separate Homes For Sale section. All listings displayed on the Homes for
Sale tab provide contact info and contact forms that link directly to the listing agent.
à realestate.aol.com
AOL Real Estate is a resource for homebuyers and renters of all demographics and offers consumers the necessary
tools and resources to make a smart investment. The site is focused on delivering a customized experience for multiple
audiences, including first time home buyers, buying a second property, renting, selling or home improvement.
à Plus hundreds more…

28
Custom Marketing
About
Custom marketing allows Beverly-Hanks & Associates agents to individualize themselves, giving
them the opportunity to improve their personal real estate businesses. By using our custom marketing
services, agents can better market themselves to specific audiences and niche markets.
Beverly-Hanks & Associates has created numerous custom pieces that can help sales consultants
streamline their marketing needs, including personalized postcards, professional brochures,
promotional items, and custom logos/brand identity packages. We offer a wide range of pre-existing
marketing materials that have already been created, however agents are not limited to these set
designs. Agent ideas can be brought to life through the creative process to benefit their personal
needs, while maintaining the strength of the Beverly-Hanks & Associates brand.
Process/Turn-around
Depending upon the piece, the process and turn-around time fluctuate.
Cost
Design time for projects other than complementary listing pieces is billed hourly at $30/hr.
Print cost of marketing materials other that complementary pieces are quoted separately and
provided to the agent.

Design Time Turn-around Cost
Design Item

Agent brochure 3-5 hours 5 days $30/hr + printing
Build database architecture 2-4 hours 5 days None for initial/ $15/hr
Direct mail postcard 1-3 hours 5 days for customized
Direct print postcard 1-3 hours 5 days $30/hr + printing
Tri-fold brochure 3-5 hours 5 days $30/hr + printing
Custom property flyer (other than template) 1-2 hours 5 days $30/hr + printing
Agent flyer (other than company provided 3-5 hours 5 days $30/hr + printing
profiles)
Promotional item orders 1-5 hours 5 days $30/hr + printing
Additional revisions (2 included in price) 1 hour 1-2 days Cost of materials
$30/hr + printing
29
Quick Contact List
Contact With question about Phone # E-Mail

Marketing Submission of marketing materials 210-3950 marketing@beverly-hanks.com
Michael Phelan Marketing functions 258-6376 mphelan@beverly-hanks.com
Lesia Hensley Advertising 258-6382 lhensley@beverly-hanks.com
Anne Aldridge Agent marketing 210-3950 anne@beverly-hanks.com
Priscilla Rouse Hendersonville advertising 697-3350 prouse@beverly-hanks.com
Vickie Dover IT–MLS photo/website 258-6341 vickie@beverly-hanks.com
Stephanie Allison Business cards 258-6366 sallison@beverly-hanks.com
Sharon Montague LLC program 681-2066 sharon@beverly-hanks.com
Outside Contact With question about Phone #

Jay Weiland Premier photography 252-3093
TCM Photography 253-9755
Shutter Shack Agent Photos 252-9690
Heather Halderman Asheville-Citizen Times 232-5908
Larissa Matthews Real Estate Weekly 255-8505
Jennifer Allen Enterprise Mountaineer 452-0661
Jan Pressley Haywood Homes and Land 926-1873
Greg Boothroyd Smoky Mountain Living 506-4112
30

J. Marketing

Transféré par

Informations du document

Description originale:

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

J. Marketing

Transféré par

Droits d'auteur :

Formats disponibles

Marketing

Beverly-Hanks Marketing Standards for Properties Under $1 Million

Always include these logos on every piece:

Abbreviate square feet as SF.

For a property priced under $ 1 million, you will receive at no cost:

Beverly-Hanks Marketing Standards for Luxury Properties Over $1 million

Always include these logos on every piece:

Abbreviate square feet as SF.

For a property priced over $ 1 million, you will receive at no cost:

Services and Products Offered

Assist with database development and management

• Assist with development of customer relationship management (CMR)

Agent and Property Collateral

Social Media Marketing

Collateral design & production

Photography direction and coordination

2. Just listed postcards

3. Just sold postcards

Agent branding design & production

Photography direction and coordination

Agent profile development

Personal photos are ordered through

BH scheduled sittings are the first and

Standard package: Complimentary

NEW AGENT MARKETING & SERVICE

OTHER: AGENT BRANDING

Pricing for photography - in Studio (brochure)

Pricing for Business Head & Shoulder Portrait

Pricing for Additional Images

Below are the three approved versions of the Beverly-Hanks &

Two-sided, tan and black

EMAIL SIGNATURE STYLE GUIDE

300 Executive Park

Open House advertising and flyers

MARKETING REQUESTS AND TURNAROUND:

Listing flyer and brochure reprints:

SUNDAY OPEN HOUSE

ADDRESS: 35 Loftin Street (MLS#453712)-CREEKSIDE VILLAGE

Use current ad copy *You must still provide directions.

Use past Open House ad copy & Directions

AD COPY: (175 Spaces)

AGENT: Cindy Bowers

PRINT ADVERTISING on rotation basis

Online advertising syndication to hundreds of additional sites

This program is specifically designed to market properties below $1 Million

The following services are included with every listing:

Huge Price Reduction

• 4,400 SF two-story office building

Charming Bungalow • Short Sale

Commercial example Residential example

Just Sold example

WELCOME YOUR NEW NEIGHBORS! beverly-hanks.com/478407

Just Listed example

The following services are included with every listing

Luxury LISTING PRESENTATION BOOK

COST Cell: (828) 777-4311

Whether enjoying spectacular summer views or warm, cozy

*see previous page

421 Old Stone

Example Special Features Beautiful established gated community,

Casual elegance with the ultimate in (828) 654-3275

BEVERLY-HANKS & ASSOCIATES BEVERLY-HANKS & ASSOCIATES

Tom & Mary White Tom & Mary White