DAVID RICARDO

dr641196@westpost.net
Accomplished and quality-focused professional with more than 14 years of experie
nce and strong track record in sales and marketing management seeking to establi
sh long term company career in a challenging position focused in the Latin Ameri
can Market
MBA (Marketing) - Latin America Markets - Spanish - Travel - Relocate - US Citiz
en
CORE COMPETENCIES
Business Development E-Commerce New product Development
Channels of Distribution Marketing Research Advertisement Management
Campaign Deployment Sales Management Team building and Training
Contract Negotiations Consumer Behavior Prospecting Generation
Brand Management Strategic Planning Forecasting and Trending
SUMMARY OF QUALIFICATIONS
* Energetic marketing professional capable of meeting challenges head on develop
ing ideas and strategies for increased market share, revenue generation and bran
d promotion.
* Skilled in developing, analyzing and presenting strategic brand plans; address
ing market segmentation, promotion, distribution, and competition.
* Skilled sales professional with ability to advertise and market in all forms o
f media while tasking team toward corporate goals and developing strong effectiv
e sales staff.
* Efficient in managing multiple projects simultaneously by being organized and
detail oriented and using sound judgment.
* Excellent problem solving ability, able to analyze and assess complex informat
ion, identify opportunities for improvements and resolve critical issues

PROFESIONAL EXPERIENCE
MARKETING AND SALES MANAGER September 2000 to March 2010
Real Estate Broker Houston, Texas
Sterling Properties and Keller Williams Realty
* Augmentation in new leads and company awareness through building go to marketi
ng strategies. Strategic services development, advertisement and sales promotion
s
* Focused in creating, communicating and delivering real value to customers, res
ponding rapidly and appropriately to changing circumstances
* Promoted company position, image and character into new and established market
s
* Proficiently Managed 96 rental units' complex
* Skilled in training sales associates on brand, product specifications prospect
, qualify, provide interest, gain conviction, provide demonstrations, handle obj
ections and know how to close
* Instrumental in producing $2 to $3 million in revenue averaging 30 units sold
annually
COORDINATOR IN PURCHASING DEPARTMENT July 1996 to June 1998 City of M
edellin-Colombia Colombia-South America
* Managed public contracts and bidding processes
* Prepared analysis and presentations to expand programs' funds
* Monthly reports with updates and strategies to reduce costs and increase area
of service
* Responsible for forecasting and financial data
* Organized weekly meetings with the zone programs directors in order to meet go
als
SALES ACCOUNT MANAGER March 1994 to April 1996
Petroleum Refinery, Refinare. Colombia, South America
* Managed eight sales accounts activities including account approvals, order fu
lfillment, marketing approvals, product merchandising approvals and company logi
stics
* Exceeded sales goal by 18%
* Managed permanent environmental license permits

EDUCATION AND TRAINING

MASTER OF BUSINESS ADMINISTRATION (MBA)
Marketing Concentration Houston, TX
Keller Graduate School of Management/Devry University
Area of Study: business and Marketing GPA 3.5
GRADUATE DEGREE OF INTERNATIONAL MARKETING
Eafit University Medellin, Colombia
BACHELOR DEGREE OF SCIENCE
National University of Colombia Medellin, Colombia
Training, Licenses and Professional Associations
* American Marketing Association.(AMA)
* Real Estate Broker License Sierra. Schools Houston, TX
* English Second Language. University of South Carolina
* Keller Williams Realty sales training
* MS Office applications (Word, Excel, Outlook and PowerPoint).