Candy Bertoli

760-318-5545 * email: cb65cd9c@westpost.net

Marketing Specialist
Dynamic and performance-driven production and marketing communications professio
nal with expertise in development of marketing projects, public relations, produ
ction projects, and advancement of large-scale creative projects and programs. S
uccess shaping communication strategies with use of SEO/SEM/SERP. Expert in coor
dination of high-profile events, talent acquisition/negotiations, and synthesizi
ng media relations and marketing to drive business growth and maximize results.
Areas of Expertise:
* Marketing Collateral * Project Tracking * Graphic Design
* Budget Management * Corporate Presence * Usage Rights/Negotiations
* Press/Media Relations * Presentations/Visibility * Internet Content
* 16 years experience Marketing Specialist / Graphic Design * 20 years experien
ce PC/MAC
Professional Experience:
CRB Creative Services 760-318-5545 7/93-Present
Marketing Specialist / Consultant / Graphic Artist
Build new business with marketing and promotion of events. Write proposals, nego
tiate contracts, and coordinate talent, event dates, and equipment for high-prof
ile corporate events. Ensure development of exceptional marketing materials and
monitor the creation and production of press kits, and PR photo shoots. Clients
include ESPY Tournament for the V Foundation, The Frank Sinatra Tournament, Mich
ael Douglas & Friends Celebrity Tournament, The Hebrew Academy, KCET, Antique Ro
ad show, Friends of the Desert Mountains, Andy Sacks Tournament. Coordinate liv
e and silent auctions to increase revenue for non-profit events. Accomplish more
than letting people know of upcoming events. Strive to get the organization's
mission widely known.
Eisenhower Medical Center 760-837-8503 1/05-2/08
Event Planner / Marketing Specialist
Design, research, develop and implement ideas for new events/projects and upgrad
e/refresh old projects. Create and handle technical direction of marketing colla
terals for each project, including radio and television. Coordinate, organize a
nd follow-through on all aspects of each project including budgets, contracts, s
ervice for projects (accommodations, transportation, facilities, catering, signa
ge, displays, special needs, printing, security). Meet with the board of direct
ors, clients and organize committees in order to plan scope and format of each p
roject. Monitor projects to ensure compliance with applicable regulations and la
ws. Received awards for generating the highest funds for non-profit events. Co
ordinate live and silent auctions to increase revenue for non-profit events.
ARV Assisted Living 714-435-4337 6/00-11/2003
Corporate Marketing Director/Designer
Work with the CEO, President and Senior Vice President of Operations. Supervise
two designers. Oversee and manage all aspects of marketing collaterals for 60 co
mmunities in 11 states (graphic design, technical direction, advertising, media/
radio, direct mail, website development, customer/crew incentive programs, and s
ales contest events to generate sales. Ensure legal aspects of the collaterals
are correct for each state. Maintained the website.
Coca-Cola Fountain USA 404-676-2121 2/94-6/00
Senior Graphic Designer
Work with Account Executives to generate sales and branding of the Coke products
in local market and nationally. Lead for five (5) designers/production artists
. Design marketing collaterals for POS, PowerPoint onscreen presentations, creat
e/coordinate concepts for National events for custom POP. Received awards for h
ighest quality and excellence.
Technical : Adobe Creative Suite 4 Quark Microsoft Office PowerP
oint