FULL-TIME PROGRAMME IN

PLANNING AND ENTREPRENEURSHIP

(with single specialisation)

COURSE LIST AND CREDIT DISTRIBUTION

FIRST TRIMESTER 30 CREDITS 8. International Marketing 3

1. Quantitative Methods for Business Decisions 4 9. International Marketing Research 2
2. Statistical Methods for Business Decisions 4 10. Managing Strategic Partnerships and Alliances 1
3. Marketing Management 3 11. Negotiation Analysis 1
4. Managerial Accounting in Decision Making 4 12. Planning an Entrepreneurial Venture 1
5. Management Information for Decision Making 2 13. Capital Raising Strategies In Corporations 1
6. Executive Communication 2 MARKETING COMMUNICATION SPECIALISATION COURSES
7. Organization Behavior 2 1. Entrepreneurship & Small Business Management 4
8. Micro Economics 2 2. Executive Communication 4
9. Human Resource Systems-I 2 3. Advertising Creatives 6
10. Organizational Event Analysis for Experiential Learning 2 4. Economic Environment of Business 1
11. Business Law 1 5. Advertising in Rural Markets 2
12. Comparative Economic Systems 1 6. Direct Marketing and Communication 3
13. System Essentials 1 7. Below the Line Promotional Activities 2
SECOND TRIMESTER 30 CREDITS 8. Presentation of Print Campaign 3
1. Operations Research & Decision Models 3 HR SPECIALISATION COURSES
2. Consumer Behavior 2 1. Entrepreneurship & Small Business Management 4
3. OB & HRD 2 2. Executive Communication 4
4. Financial Management 2 3. Organization Change & Development 2
5. Advertising Management 2 4. Training & Development 4
6. Sales Management 2 5. Group Dynamics 4
7. Product & Brand Management 2 6. HR Planning 3
8. Management Information System & KM 2 7. Compensation Management 2
9. Managerial Economics 2 8. Strategic Talent Management 1
10. Executive Communication 2 9. Negotiation Analysis 1
11. National Economic Planning 2 FINANCE SPECIALISATION COURSES
12. Global Economics & International Planning 2 1. Entrepreneurship & Small Business Management 4
13. Macro Economics 2 2. Executive Communication 4
14. Human Resource Systems-II 1 3. Business Policy & Competitive Strategy 2
15. Industrial Law 1 4. Economic Environment of Business 1
16. Company Law 1 5. Welfare Economics 1
INDUSTRY INTERNSHIP 10 CREDITS 6. Securities Analysis & Portfolio Management 3
THIRD TRIMESTER 25 CREDITS 7. Insurance & Banking 2
MARKETING SPECIALISATION COURSES 8. Corporate Tax Planning 2
1. Entrepreneurship & Small Business Management 4 9. Advanced Accounting 2
2. Executive Communication 4 10. Management of Indian Financial Systems 2
3. Services Marketing 2 11. Financial Modelling using MS Excel 2
4. Business Policy & Competitive Strategy 2 IT & TECHNOLOGIES SPECIALISATION COURSES
5. Economic Environment of Business 1 1. Entrepreneurship & Small Business Management 4
6. Marketing Strategy 2 2. Executive Communication 4
7. Welfare Economics 1 3. Organization Development 2
 COURSE LIST AND CREDIT DISTRIBUTION

4. Business Policy & Competitive Strategy 2 3. Strategic HR 4

5. Business Intelligence Using Data Mining 3 4. Work Psychology 4
6. Strategic Innovation Management 2 5. Performance Management & Appraisal System 4
7. Strategies for Managing Networked Businesses 3 6. Cross Culture Management 2
8. ERP and CRM Consulting & Implementation 3 7. International HRM 2
9. Knowledge Management and E-governance 2 8. Gender & Leadership 1
FOURTH TRIMESTER 25 CREDITS 9. Strategic Leadership & Visioning 2
MARKETING SPECIALISATION COURSES FINANCE SPECIALISATION COURSES
1. Marketing Research: Theories & Practices 4 1. Business Ethics 2
2. Rural Marketing 2 2. Mergers & Acquisitions 4
3. Social Marketing & CSR 2 3. Multinational Business Finance & FOREX Management 4
4. Retail Management 4 4. Strategic Corporate Finance 2
5. Business Ethics 1 5. Derivatives, Options & Futures 2
6. Distribution & Inventory Management 2 6. Project Appraisal & Infrastructural Financing 3
7. Customer Relationship Management 2 7. VC Funding & PE Investments 2
8. Business to Business Marketing 2 8. Quality & Financial Audit 2
9. Database and Hi -Tech Marketing 2 9. Micro Finance 2
10. India’s Foreign Trade 1 10. Wealth Planning & Management 2
11. Outsourcing and IT Based Businesses 1 IT & TECHNOLOGIES SPECIALISATION COURSES
12. Service Operations Management 1 1. Ethical Practices in IT & ITeS Businesses 4
13. Revenue Management and Pricing 1 2. IT Quality Management 4
MARKETING COMMUNICATION SPECIALISATION COURSES 3. Investing in IT Stocks 2
1. Marketing & Advertising Research 4 4. Valuation of IT Companies: M&A in IT 2
2. Art Direction and Production - Broadcast 3 5. Outsourcing and IT based Businesses 3
3. Account Planning, Servicing & Management 2 6. Technology & Strategic Consulting 3
4. Sales Promotion Campaign 2 7. Mobile Policy and M-Commerce 3
5. Web designing and Marketing 3 8. Workplace Challenges and Ergonomics 1
6. Public Relations & Corporate Communication 3 9. E-Waste Management 1
7. International Marketing and Advertising 4 10. Cyber Crimes and Terrorism 2
8. Media Planning 4 PROJECT TRIMESTER (FIFTH TRIMESTER) 15
HR SPECIALISATION COURSES SIXTH TRIMESTER 15 CREDITS
1. Quality & HRM 4 1. Thesis
2. Business Ethics 2