DENISE L.

ZOETERMAN
883 Pleasant Street
Saugatuck, Michigan 49453
616-560-4950
dz586602@westpost.net
PRESIDENT & CEO - HEALTHCARE
Growth Strategy / Alliances & Joint Ventures
Board Relations / Expansion / Startups
NFPs / Business & Product Development
Operations / Government / Insurance
Medicaid / Community
Leading multi-million-dollar revenue growth
for non-profit healthcare organizations, I
directed multiple, successful long-term senior
care and self-insured companies case
management programs. Specializing in all
aspects of the creation and execution of
viable non-profits, I delivered impressive ROI
balanced with excellent participant care.
I capitalized on extensive work with federal,
state and local agencies and non-profits,
seizing opportunities to improve healthcare
delivery at all levels. With merger, division
sale and core services expansion experience,
I improved competitiveness and the bottom line
for my employer and program partners. My key
differentiators:
-Identified and initiated strategic programs,
delivering needed services and growing
revenues
-Reached out to other non-profits, building
strength through synergies
-Recruited and developed exceptional
management teams, preparing for future growth
-Instilled focus on customers, including
consumers and partner organizations
-Changed culture, placing value on employees,
their service and accountability
I hold an MA in Communications from Western
Michigan University and a BS in Sociology from
Calvin College. Also, I am certified for
Critical Incident Stress Debriefing, and
completed Leadership for Senior Executives
courses at Harvard University, including
Enhancing Executive Influence and Managing
People for Maximum Performance.
CAREER HISTORY
HHS, Health Options. A $12M 501c3 non-profit,
regional, long-term healthcare solutions
organization that assesses and directs seniors
and caregivers to over 100 contracted agencies
in twelve counties.
-President & CEO, 1996 to 2009. Led case
management services growth for senior long-
term care and self-insured employer
organizations (Steelcase and Meijer). Fostered
innovative programs and built revenues,
adeptly seeking and managing relationships
with key federal, state and local agencies.
Served on board of directors. Directed senior
staff and 100 employees, overseeing $12M
budget. Oversaw Christian Living Services
(CLS) merger.
-Executive VP of Community Programs. (added to
President & CEO duties), 2007 to 2009. Asked
post-merger to oversee added CLS programs,
including home-based services. Grew programs
and budgets. Partnered with housing agencies
to expand options. Directed compliance and 10
executive staff with separate $30M budget.
-Executive VP, 1993 to 1996. Hired to solve
significant HR issues related to morale,
parity and staff turnover. Created internal
task force to guide HR and operational
changes. Developed policies and procedures,
embraced employee involvement and improved
management leadership skills. Revamped IT
program. Directed 60 staff.
Earlier: Director of Contact Center, Pine Rest
Mental Health Services.
Additional Information: I am a member of local
rotary and economic development organizations,
frequent donor to non-profits, and enjoy golf,
swimming, travel and family. I am a former
Registered Recreational Therapist.