RONALD C.

GOLDBERG, JD
4960 Lazio Way, Oak Park, CA 91377 * Home: (818) 879-5104 * Cell: (818) 970-1194
* rg677688@westpost.net
EXECUTIVE OF MARKETING, BUSINESS DEVELOPMENT, AND OPERATIONS
EXECUTIVE PROFILE
Senior Executive with an exemplary record of leading marketing, business develop
ment, and operations for profit and non-profit financial services as well as maj
or national insurance providers. An excellent reputation in taking under-achievi
ng organizations to become over-performing enterprises, as well as spearheading
new and profitable startups. A visionary in increasing market share, growing cli
ent base nationally, and driving multi-million dollar revenue gains by creating
and implementing various email and direct mail campaigns and redeveloping new ma
rketing and advertising strategies. Recognized for implementing new processes to
streamline operations and improve efficiencies. Talented leader in developing
high performance employees through empowerment and recognition.
NOTABLE CONTRIBUTIONS
* Increased affinity base for a non-profit financial services organization from
less than 20 financial institution clients to over 50 financial services organiz
ations by fostering strategic alliances and orchestrating innovative marketing a
nd advertising campaigns.
* Dramatically increased company's overall visibility in the Pacific Region, ens
uring renewal of the prestigious endorsement of the California and Nevada Credit
Union Leagues.
* Propelled multi-million dollar revenue increases for both financial services a
s well as insurance organizations by creating national insurance compliance, CRM
, and insurance company national joint venturing.

CORE LEADERSHIP COMPETENCIES

Conceptualizing and Implementing Market Strategies * Development of Annual and M
ulti-Year Business/Marketing Plans * Formulating New Products and Service Lines
* Implementing Sales and Revenue Tracking * Collaborating with National as well
as Regional Clients in Creating their Business Plans to Meet Revenue Goals * Ma
naging Advertising Agency and Market Research Firm Relationships * Developing St
rategic Alliances * Cost Containment * Acquisitions/Mergers * Managing P&L and M
ulti-Million Dollar Budgets.* Continuous Improvement * B2B Business Development
* National and Regional Exhibitor Trade Show Strategies and Representation

PROFESSIONAL EXPERIENCE
BYDESIGN FINANCIAL SOLUTIONS, Granada Hills, CA: A California consumer credit co
unseling agency.
Vice President: Community & Business Relations - 2007 - 2009
Chartered with maximizing revenue by increasing client base. Developed new busi
ness marketing strategies with major federal credit unions and regional bankrupt
cy law firms. Fostered corporate relationships and loyalties by providing onsit
e staff training on company programs and services. Held oversight responsibilit
y for all agency Vice Presidents.
* Increased affinity client base 100% by exhibiting and delivering presentations
at various statewide credit union chapter meetings. Delivered presentations to
credit union C-level executives, board of director meetings, and bankruptcy law
firm partners at the Los Angeles Bankruptcy Forum.
* Negotiated and expanded outreach to corporate sponsors and increased funding c
ommitments by facilitating grant application submissions by 80%.
* Directed the Los Angeles Regional Advisory Committee of Community Professional
s, which included credit union CEO's, and representives from the California and
Nevada Credit Union Leagues.

Ronald C. Goldberg, JD
Page -2-
CU HOME LOANS, Burbank, CA: A credit union centric wholesale mortgage banking fi
rm.
Corporate Vice President: Sales & Marketing - 2005 - 2007
Managed all commercial and multi-family underwriting. Marketed mortgage banking
programs to credit union C-level executives and other affinity groups. Hired,
trained, and managed Loan Officers, Processors, and Underwriters. Presented sem
inars to targeted group audiences that resulted in closed transactions. Reviewe
d and implemented product enhancements to existing lines of insurance. Managed u
p to 30 Mortgage Originators. Wrote credit union agreements.
* Grew loan production 300% by developing strategic alliances with credit unions
, law firms, and CPA firms.
* Increased production of Underperforming Mortgage Originators by attending thei
r presentations onsite, creating weekly reporting format, and deploying effectiv
e direct management approaches.
* Met with credit C-level executives and gained approval to enhance their intern
al marketing and advertising plans, which increased overall relationship product
ion and revenue by 30%.
* Exhibited at the California and Nevada Credit Union Leagues annual meeting. De
veloped and oversaw construction of trade show booth.
* Appointed by President & CEO to become a Director of the Los Angeles Regional
Advisory Committee of ByDesign Financial Solutions.
* Developed and integrated a full-service insurance brokerage and designed new i
nsurance products.
* Formulated and managed contractual relationship with First Entertainment Credi
t Union (Warner Bros. and Sony Studios).
CAPITAL ONE BANK INSURANCE SERVICES (formerly InsLogic), Westlake Village, CA (h
eadquarters Toronto, Canada): A national "start up" insurance brokerage aggregat
or offering auto, term life, and homeowner insurance as their core products.
Executive Vice President/Director of Special Projects, 1999 - 2004
Senior Operating Executive with full strategic planning and marketing management
responsibility for Capital One's largest national affinity groups, which includ
ed carrier relations and maintaining existing client relationships at the C-le
vel. Planned and launched new affinity insurance programs, including employee b
enefit, auto, homeowners, term life, and other products. Successfully resolved
all conflicts between company and carriers, major affinity clients, and State In
surance Departments. Served as Acting Chief Compliance Officer. Outsourced and
managed relationships with compliance national law firm: Led Director of Corpor
ate Licensing, Regional Vice President, Carrier Relations, and Internal Junior L
egal Counsel (Toronto, Canada).
* Directly supervised compliance of over 300 licensed national agents, increasin
g sales by more than 60% or 20,000 new insurance policies generated annually.
* Guided project strategy and sales to major Fortune 500 companies including: Fo
rd Motor Company, PNC Bank, and Charles Schwab and Company.
* Created Agency compliance reports and methodology.
* Developed key account management protocol.
* Successfully negotiated with insurance companies to compensate us with the hig
hest commissions available.
* Delivered onsite presentations nationwide to C-level insurance company executi
ves.
* Increased client sales by collaborating with executives in meeting their inter
nal business and marketing plans, ensuring they met their internal revenue goals
,
* Took the lead to develop new insurance products/programs, including the Deduct
ible Reimbursement program for The Ford Motor Company and the Guaranteed Group T
erm Life program for Charles Schwab & Co.
FORD MOTOR CORPORATION (formerly CARCLUB.COM), San Francisco, CA
National Vice President, Insurance and Consumer Lending, 1998 - 1999
* Developed products that were instrumental in increasing membership to over 150
k and generated in excess of $1.5M in new monthly revenue.
* Increased sales of Triple A Club of Metropolitan New York City by implementing
AD&D Insurance program, which was marketed to 5M members in New York. Also man
aged relationship with Lloyds of London.
Ronald C. Goldberg, JD
Page -3-
PRIOR EMPLOYMENT: Credit Union Members of America, Inc., Woodland Hills, CA - P
resident & CEO
EDUCATION
University of LaVerne (formerly University of San Fernando Valley, College of La
w), Juris Doctorate
California State University of Northridge, Bachelor of Science in Political Scie
nce
CERTIFICATIONS/LICENSURES: Life and Disability: Fire and Casualty Broker - St
ate of California
PROFESSIONAL AFFILIATIONS
Planning Commissioner, City of Clayton, California (2 year term)
TEACHING EXPERIENCE
Instructors Credential-CA Community Colleges in Law, Banking, Finance - taught a
t the university level