CAROLE JOHANSEN

8 Delwood Lane Tinton Falls NJ 07724 (908)578-2456

cj68998c@westpost.net www.linkedin.com/in/carolejohansen
Marketing Manager/Coordinator
Researched and developed target and segmentation plans which resulted in busines
s development and increased revenue for 400+ firm with offices in New York, New
Jersey and Pennsylvania. Self-disciplined, energetic, innovative professional w
orked in collaboration with senior management to increase branding visibility of
the organization through newsletters, ads, seminars, trade shows, speaking enga
gements and press releases.
EXPERIENCE
Wilentz, Goldman & Spitzer, P.A., Woodbridge, NJ
1997 - 2010
Marketing Coordinator 2005 - 2010
Business Development
* Identified marketing initiatives through customer research; developed targetin
g and segmentation plans which increased branding visibility for individual unit
s within the firm;
* Created a generic ad to be used in place of different individual ads and reduc
ed the marketing budget by 10%;
* Collaborated with marketing director to decrease Yellow Pages account by 50%;
* Developed business relationships with local Chambers of Commerce which resulte
d in over $10,000 of new revenue,
* Researched and submitted nominees for industry awards, and designed ads of con
gratulations for recognition by peers which resulted in increased referrals;
* Researched writing opportunities and coordinated placement of numerous article
s in magazines which enhanced individual visibility and acquired new clients;
* Drove initiative to create female business unit to target women with legal iss
ues.
Print/Internet Media
* Developed and managed content for firm's internal/external websites which resu
lted in increased traffic to website;
* Assisted in keyword identification for website and monitored traffic on a mont
hly basis;
* Designed ads and created press releases for placement in newspapers and magazi
nes which showcased personal creativity and outstanding writing abilities;
* Created and produced client development newsletters for direct marketing of in
dividual teams which resulted in increased client feedback;
* Assisted in redesigning firm overview brochures and other promotional material
s;
* Planned and supervised special client internal and external events, such as se
minars, conventions and speaking engagements;
* Designed graphics for new trade show booth;
* Assisted in design of Yellow Page ads.
Administrative
* Prepared monthly marketing reports outlining the status of current projects;
* Maintained records and spreadsheets for Yellow Pages advertising;
* Worked with outside vendors to maintain inventory;
* Managed large volume of files and updated pitch books and presentation materia
ls;
* Responsible for payment of invoices and check requests;
* Team player comfortable with flexible hours and travel;
* Performed multiple tasks in fast-paced environment.
Legal Assistant - 1997 - 2005
COMPUTER SKILLS
Windows 2003, Windows XP, Microsoft Word, Excel, PowerPoint; Outlook, Publisher;
Adobe InDesign, Cision Media Source Research; LexisNexis atVantage
EDUCATION AND TRAINING
BA in Psychology, Kean University, Union, NJ
Member Phi Kappa Phi and Alpha Sigma Lambda honor societies
3.75 GPA, graduated Magna Cum Laude
Webinars:
Statistic Differentiation
Trade Show Secrets
Winning Prospective Clients
Why Search Matters
Creating Public Relations