CAREER HIGHLIGHTS

* Cultivating direct relationships and generating revenue with clients at region

al and National levels for clients in a variety of industries, including travel,
automotive and technology.
* Extensive background in sales and marketing for all media, including broadcast
, out of home and online.
* Started a sales division within two different start up organizations which inc
luded developing media kits and hiring outside sales staff.
PROFESSIONAL EXPERIENCE
TRIBUNE BROADCASTING Los Angeles, CA
New Business Development 2
009-2010
* Built over $600,000 in pure new business in sales of on air and online adverti
sing for The Tribune Television Station by calling local direct clients as well
as Hispanic Advertising and Digital Advertising agencies.
* Sold banners ad, video pre-rolls, content, blogs and email marketing campaigns
to local businesses.
* Built new business from categories such as travel bureaus, hotels and grocery
creating vendor programs.
INTERTAINMENT BROADCASTING COMPANY Irvine, CA
National Account Manager 2008
-2009
* Sold advertising and sponsorship campaigns for new cable network to Fortune 50
0 clients, including Best Buy, Target, JC Penney, Brinker Corporation, Walgreens
, and surpassed sales launch goals by 32%.
* Traveled 80% of the time and met with top level executives at such companies t
o negotiate and close new business contracts for advertising space on the IBC Ne
twork.
CAPTIVATE NETWORK Los Angeles, CA
Director of Business Development
2008-2008
* Responsible for developing business in the markets of Los Angeles, San Jose, P
hoenix, Salt Lake City and San Diego for Captivate, an out-of-home advertising c
ompany specializing in elevator displays.
* Worked directly with many clients within automotive and technology with headqu
arters in California such as Sony, Intel, Lexus/Toyota, Nissan and Hyundai.
* Exceeded sales budget within first two months by 23%.
KNX NEWS RADIO Los Angeles, CA
New Business Development
2006-2008
* Worked with local businesses to develop successful advertising campaigns to me
et their objectives through online banner ads, email marketing, video pre-rolls,
geo-targeting and other solutions on 7 CBS Radio websites.
* Generated over $1.2 million in sales during 1st year achieving 130% of budget
* Managed and maintaining major advertising accounts for the radio station such
as Ditech, Citrix and Regent Seven Seas Cruises in on-air advertising commercial
s and campaigns.
* Ranked 3rd in sales billed in 2007 out of 28 sales people.

NORTHWAY PROPERTIES, LLC. Baltimore, MD

President 2003- 2006
* Responsible for over $3,800,000 in real estate transactions.
* Handled all aspects concerning the purchase of over 75 homes in Maryland in 2
years.
* Secured financing, processed title work, ordered title work and appraisals.
* Developed and conducted seminars for investors on the advantages of marketing
to find motivated sellers in the real estate market. Alex: would this include ma
rketing/sales materials, brochures- did this include content, overseeing the des
ign of these materials.
* Oversaw a monthly budget of $23,000 for purchase of media in multiple markets
for clients, including 1-800-NO-AGENT and 1-800-QUICK-CASH.
KCBS TV/ KCAL 9 TV Los Angeles, CA
Account Executive 2000-2003
* Succeeded in generating over $550,000 in new business in 2002, including the L
APD, BrakeMasters, Pain Net and Downtown LA Motors.
* Developed new business for CBS affiliate stations by converting top advertiser
s from radio, newspaper and other mediums to television.
FMITV INTERNET NETWORKS Los Angeles, CA
National Sales Manager 1998- 2000
* Helped launch three Web sites on the FMiTV Network: KIISFMi.com, XTRAi.com, a
nd WBLSi.com, all online versions of the terrestrial radio stations.
* Instrumental in hiring an outside sales force of over 30 people.
* Created media sales kits, marketing proposals and sponsorships opportunities f
or introduction of Web sites to advertisers.

EDUCATION
SOUTHERN METHODIST UNIVERSITY Bachelor of Arts, Cox School of Business
1995
UNIVERSITY OF COPENHAGEN, European Business Policies
1993

ACTIVITIES
NATIONAL ASSOCIATION OF WOMEN EXECUTIVES, Member 10/00 - Presen
t
ADVERTISING INDUSTRY EMERGENCY FUND, Board of Directors
01/01 - Present

ADDITIONAL SKILLS
* Advanced proficiency in Microsoft Office, Sales Force, MLS, Hoovers and CMR.