Mark F.

Eisenberg
15 Garfield Road
Parsippany, New Jersey 07054
me63913a@westpost.net
973-386-5858
SUMMARY
Dynamic marketing and competitive business intelligence professional with hands-
on experience gained at both small and multi-million dollar national service and
manufacturing organizations supported by Cum Laude/M.B.A. marketing degrees. F
ocus of work experience has been in health care and pharmaceutical marketing, ma
rketing research/competitive intelligence data analysis, market program design,
product introduction and strategic planning.
RELATED EXPERIENCE AND ACCOMPLISHMENTS
BUSINESS INTELLIGENCE/MARKETING/HEALTH PLANNER/CONSULTANT
1998 - Present The Dunn Group, Inc.
1996 - 1998 Tandem Research Associates, Inc.
1993 - 1996 Region One Health Planning Advisory Board, Inc.
The Dunn Group, Inc. (Analyst - promoted to Project Manager in first year; othe
r long range planning responsibilities).
Responsible for client contact, proposal writing, project design, execution and
presentation to key individuals at client pharmaceutical companies. Increasing
responsibilities as an analyst progressing to project director contributed to in
creasing sales and project completions year to year. Working competitive intell
igence experience gained in such areas as generic introductions, FDA drug approv
als, pharmaceutical and biopharmaceutical product introductions, and pharmaceuti
cal marketing. Skilled/experienced in speaking with physician key opinion leade
rs, nurses, pharmaceutical management, import agents, managed care and other hea
lth care professionals.
Competitive business intelligence engagements have been in such clinical areas a
s diabetes, osteoporosis, Multiple sclerosis, Alzheimeras disease, Parkinsonas d
isease, oncology, migraine, epilepsy and other areas. Clients include nearly al
l large and mid-scale pharmaceutical and generic companies. Heavy expertise and
experience in competitive intelligence project design and implementation for le
ading pharmaceutical and biotechnology companies. Successful experience runs fr
om information gathering to report writing and presentation to clients. Skilled
in working with CFOs, CEOs, marketing, sales, research and other pharmaceutical
personnel.
Tandem Research Associates, Inc.
Completed pharmaceutical product market research projects, including client cont
act, proposal writing, project design, analysis and completion of final written
reports. Planned, coordinated and presented pricing and marketing studies to cl
ient pharmaceutical companies. Coordinated focus groups among physicians, nurse
s, managed care and other health care professionals.

Region One Health Planning Advisory Broad, Inc.

Responsible for planning, review and analysis of various factors of health statu
s among health care professionals, and health services within a four county area
. Completed reviews of essential regulatory requirements, quality measures, hea
lth outcome and financial measurement.
Specific areas of experience and expertise include maternal and child health, ho
me health care, long term care, renal dialysis, ventilator care, managed care, a
mbulatory care, gerontology, mental health, oncology, hospital service developme
nt and other acute care review.
SENIOR PLANNER 1986 - 1993 St. Clares Riverside Medical Center
Coordinated analyses of new and existing programs for this major health care pro
vider in the Northern New Jersey, with emphasis on market share analysis, cash f
low and income statement projection, competitor segmentation, technology forecas
ting, regulatory analysis and program development. Successful efforts performed
during this period helped elevate this provider to a larger system-wide preemin
ence in health care delivery for Northern New Jersey residents.
Market/Financial Planning - Defined, developed and recommended feasibility analy
sis and priorities on innovative health care trends, services, technologies and
programs. Estimates of demand for these services were built upon extensive revi
ew of demographic data, geographic analysis, market size determination and futur
e market potential. Conducted financial analyses for all programs with an empha
sis on such economic factors as income forecasting, cash flow analysis, and cost
value analysis.
Long Range Planning - Determined priority, and made recommendations related to t
echnology assessment for major capital items in excess of $1million.

SALES/MARKETING ANALYST 1982 - 1986 Medical Economics Company

Directed the sales and editorial research efforts of the leading publisher of me
dical journals, books, and other media. Responsible for Medical Economics Magaz
ine, Contemporary OB/GYN, Nursing Opportunities, RN Magazine, and the Physiciana
s Desk Reference (PDR).
Marketing Research - Developed and executed a total research plan of $500,000 fo
r the above publications. Developed new competitive strategies along with sales
managers, publishers, and other key management. Responsible for development an
d implementation of Medical Economics Magazineas Continuing Survey - the longest
on-going and most extensive survey among medical doctors. Experienced in probl
em and methodology formulation, survey design, analysis and presentation.
Sales Development - Developed presentations and implemented projects with empasi
s on key sales segments, sales promotions and direct-mail incentives.
Training/Supervision - Supervised and trained office personnel and outside suppl
iers in the editing, coding and tabulation of all survey data.

BUSINESS ANALYST Airco, Inc./BOC

Responsible for the analyses and write-up of industrial gas plant appropriation
studies and their presentation to upper management. Evaluated $25 million capit
al expansion plans and the potential involved with the acquisition of new busine
ss for the company using sales data analysis, distribution analysis, and other i
nformation gained through product management.

DIRECTOR OF MARKETING RESEARCH SERVICES Hooper-Holmes, Inc.

Directed the development and introduction of new products in the health care fie
ld. This effort helped contribute to the best business year for the company in
20 years.
Designed and directed the market research effort focused on 3,000 professional n
urses. Service directed at the medical product and pharmaceutical industries, i
ncluding such Fortune 500 companies as Merck and Hoffmann-LaRoche. Designed for
mal plan around a comprehensive knowledge of customer needs, and an insight into
how this service would help generate increased profits at reduced costs.
EDUCATION
M.B.A. - Fairleigh Dickinson University - Marketing
(Graduate Business Fellowship)
Program Coordinator - Office of Career Development/College of Business
B.S. - Fairleigh Dickinson University - Marketing/Finance (Cum Laude)
Computer skills include Word, Powerpoint and Excel.
PERSONAL
Enjoy music, tennis and writing. Editor for book, Investing in New Jersey, 1980
and revised editions.