LYNOR PEREIRA

1013 E. Fairview Lane Contact: 248.842.1877

Rochester Hills, Michigan 48306 Email: lp6afaa6@westpost.net
MARKETING MANANGEMENT PROFESSIONAL
Public Relations - Event Management - Promotional Campaigns - Media Relations
PROFESSIONAL PROFILE
Results-oriented Marketing Professional with over 18 years delivering superior c
ustomer service to international corporations, business and individuals. Drawin
g from a diverse background of experiences and successes, exhibits a proven abil
ity to initiate creative marketing programs and advertising campaigns which incr
ease sales and image awareness. A creative problem-solver, proficient in effect
ive communication with focus on win-win solutions. Strong skills in leadership,
staff management, and in providing clients with superior results.
Expertise in:
Media Planning Brand Management Public Relations
Media Relations Promotional Campaigns Event Planning
Market Analysis Budget Management Retail & Consumer Products
Advertising Campaigns Direct Mail Marketing Strategic Business Planning
Vendor Relationships Trade Show Management Celebrity Appearances
Technical Skills: Microsoft Word, Excel, PowerPoint, Mac
SIGNIFICANT ACHIEVEMENTS
* Managed Strategic Marketing Campaigns for 28 U.S. and Canadian distributors wh
ich resulted in annual sales increase of 6% and created market awareness for org
anization throughout North America (Unibind).
* Awarded LIMA Award (Kmart Corporation) "Best Licensing Promotions Program for
Mass Retailer" for creating, managing and executing the company's most successfu
l promotion to date for a licensed brand, Sesame Street.
* Pioneered and led creation of "New Mothers' Club" for Kmart, which targeted ex
pectant mothers and built an initial membership of 1.2 million first time mother
s in its first year. To achieve this success, orchestrated participation of al
l category managers and buyers to implement program called "Baby of Mine."
* Created highly-successful Public Relations Campaign which increased participat
ion in the 100th Anniversary of Matrix Human Services, the oldest non-profit hum
an services organization in Detroit.
* Planned, managed and executed all elements of the highly-successful 46th Annua
l Detroit Institute of Arts Friends of African and African-American Art Fundrais
ing Gala which raised over $70,000 to support the gallery.

PROFESSIONAL EXPERIENCE
JUNAPA MARKETING, LLC 2003-present
Full service events marketing company servicing small to mid-size businesses.
Events/PR and Marketing Professional
Develop, plan and execute major corporate events and marketing strategies for bu
siness to business clients, including management of all aspects of marketing ser
vice, brand management, event activation, promotions, budget timelines, deadline
s, creative direction, entertainment, special appearances, public relations and
media events including logistics and operations.
Significant events include:
Marketing and advertising: Cell Mail Greeting Company
Public relations/ media event: Chrysler/KaBoom, Four Markets
 Detroit Institute of Arts
Matrix Human Services
MGM Grand Detroit
Marketing and creative services: Detroit Woodmont Academy
Marketing, advertising & public relations: Center Academy
Event planning/ management Marygrove College/ Detroit Public School
s
Delphi Corp. African American Network Holiday
Wright Museum of African American History

Resume: Lynor Pereira, Marketing Professional

Page 2
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FUSION ACCESSORIES, INC., Hong Kong, China 2006-pr
esent
Manufacturer of fashion accessory designer handbags distributed to mass retail o
utlets.
Consultant
Conduct analysis of retail sales and inventory for retail partners including Wa
lmart, Target, Kmart and Meijer.
KMART CORPORATION, Troy, Michigan 1999-2003
Mass merchandise retailer operating 2100 stores in U.S., Puerto Rico, and U.S. V
irgin Islands, with revenue of $32 billion.
Co-Buyer, Infant and Toddler Basics 2002-2003
Co-Buyer, Girls' Accessories and Outerwear 2000-2002
Oversaw planning and merchandising, estimated long and short range sales; worked
with vendors to negotiate terms and ensure quality for new product buys.
* Studied competition and trends to consistently provide in up-to-date and attra
ctive merchandising.
Assistant Buyer, Girls' Accessories and Outwear 1999-2000
Managed 18% of category, prepared buy plans, forecasted sales goals, maintained
EDI orders and coordinated sales events using retail management systems: CMMS,
Merchant Workbench, MAKRO and ERMA mainframe.
* Ensured ad accuracy and merchandise availability which enhanced advertising re
sults.
* Facilitated vendors and stores in merchandising and developing promotions resu
lting in increased sales.
Events Marketing Manager 1996-1999
Developed and implemented seasonal and department theme marketing promotions and
celebrity events for national product brands, coordinated advertising sales, me
rchandising, operations and public relations activities.
* Served as liaison to manage licensed property promotions and events with enter
tainment companies, TV and radio networks, licensing companies and manufacturers
which created opportunities for promotion.
* Created and directed ad promotions for licensed property events involving comp
anies such as Warner Brothers, Walt Disney Company, Sony Signatures.
* Implemented Holiday and Back to School campaigns during key business periods w
hich generated store traffic and increase customer awareness, resulting in 4% in
crease in annual sales and profits.
* Coordinated in-store appearances and events with celebrities resulting in prom
otion of signature products.
* Devised sponsor promotion of corporation's 1 year anniversary of partnership w
ith Children's Television Workshop (Sesame Street Brand), resulting in exclusive
 promotions of the Sesame Street brand.
WXYT NEWS TALK RADIO, Southfield, Michigan 1995-1996
Detroit local radio broadcasting company.
Promotions Director/ Marketing Consultant
Provided marketing services for small businesses; managed on air campaigns promo
ting the station's talk format.
* Promoted the Detroit Auto Show with innovative campaigns and exhibitions, mana
ged operations, coordinated promotional give-aways and prizes, and arranged cele
brity interviews.
UNIBIND MARKHAM, Ontario 1991-1995
European manufacturer and wholesaler for electronic binding equipment and docume
nt presentation products.
Consultant, North America
Developed and implemented marketing plans, managed budgets, maintained media rel
ationships, managed sales and telecommunications staff, measured campaign result
s, created all print materials, conducted market analysis and increased publicit
y for the North American sales channel.
* Promoted trade shows in Ontario and Quebec markets: repositioned products, cr
eated image campaigns, planned advertising/public relations strategies, managed
budgets and coordinated direct mail.
EDUCATION
Bachelor of Science, Business Administration Morgan State University, Baltimore,
Maryland
K Mart Leadership Program Wayne State University, Detroit, Michigan
Upward Bound Prep Carnegie Mellon University
PROFESSIONAL AFFILIATIONS
Matrix Human Services, Marketing Committee
Rochester Regional Chamber of Commerce Marketing Resource
Group, Rochester Regional Chamber