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Alexandra Gornik

19425 South East 20th Street #137

Camas, WA 98607
OBJECTIVE: To obtain a communications position in the Portland Metro Area.
SUMMARY: Public Relations Specialist and Communications and Marketing Manager f
or the Girl Scouts; Marketing Director for Chick-fil-A.
Proficient with MS Office, Windows, Adobe Photoshop, Adobe InDesign and the In
ternet and Social Media.
EDUCATION: Bachelor of Science in Communications: Advertising, December 2006
University of North Florida, Jacksonville, Florida
Courses taken included:
Communications Law Communications Research
Advertising Campaigns Public Relations
EXPERIENCE: Communications and Marketing Manager, September 2009 to present
Girl Scouts of Gulfcoast Florida, Inc., Sarasota, Florida
Write and distributed press releases for 10 counties, manage media lists, deve
loped relationships with journalists and media outlets and track media hits thro
ughout the year.
Point person for the new national branding guidelines executed on a local leve
l including maintaining consistency though out all departments communications.
Write and publish the annual report, bi annual donor newsletter and other publ
Worked with board committees to plan and execute 2 fundraising events includin
g developing promotional materials, sponsorship materials and soliciting corpora
te sponsors.
Wrote and maintain a social media plan that includes Facebook, Twitter, and a
Edit and maintain website through communications with website host, quote webs
ite hosts and managed website redesign process.
Public Relations Specialist, June 2008 to April 2009
Girl Scouts of Gateway Council, Jacksonville, Florida
Wrote and distributed press releases to average 2 media hits per week in the c
overage area.
Managed media lists, developed relationships with journalists and media outlet
s and tracked media hits throughout the year.
Wrote for the bi-annual internal publication with a circulation of 20,000, the
Florida Times Union Voices column bi monthly and biographies for the Girl Scout
Gold Award Honorees.
Helped organize and coordinate the annual Women of Distinction fundraising lun
cheon in Jacksonville including securing and working with the venue, writing the
biographies of the honorees, press and day of event coordination.
Marketing Director, September 2006 to June 2008
Chick-fil-A at Butler Pointe, Jacksonville, Florida
Planned, organized and executed a week of events for Cow Appreciation Day incl
uding Internet and radio exposure culminating in the highest attendance at our e
vents and an award for the most creative use of corporate mascot out of the Jack
sonville region.
Prospecting schools and organizations for fund raising opportunities then orga
nizing programs customized to each groups needs on a monthly basis.
Traveled to Orlando and Atlanta for additional corporate training in Marketing
Procedures and Assets.
In charge of direct mail, advertising, direct marketing, store communications,
utilizing the 4 marketing assets of Chick-fil-A to their fullest potential by m
anaging a staff of 4 to 6.
Achieved a 15% sales increase in 2007 over the previous year resulting in earn
Chick-fil-As highest award, the Symbol of Success.

ACTIVITIES: Girl Scout 1990-present, earned the Girl Scout Gold and Silver awar
ds, Former Girl Scout Troop Leader and Advisor
Member of the Junior League 2008 present
Member of the Florida Public Relations Association 2008 present
Member of the Wild Things Young Professional Club for the Jacksonville Zoo and
Gardens 2009 2010
President, Fellowship of Catholic University Students 2003-2004

REFERENCES: Available upon request