CURTIS F.

COSTIN

1585 Meghan Avenue Algonquin, Illinois 60102 (847) 658-64

51

President, CMG 4/02-Present

Costin Media Group, L.L.C.
Principal of a national marketing and media sales company representing a client
list that includes: Forbes Custom Publishing (Harley-Davidson 100th Anniversary
Magazine), American Express Publishing (Altitude, Sky Guide, and Executive Trav
el Magazines), The Sporting News (28 Sports Yearbooks), The National Football L
eague (32 NFL Team Yearbooks), and Primedia's Action Sports Group (Surfer, Surf
ing, Skateboarder, Snowboarder, Canoe & Kayak, Powder, BIKE, and Climbing Magazi
nes)
Advertising Director, Snap-on Tools Tech Magazine 1/05-11/08
Instrumental in the development and launch of Tech Magazine, a 1 million circula
tion quarterly publication written for the professional automotive technician di
stributed by the Snap-on Tools dealer network. Responsible for all national adv
ertising sales that accounted for $3.8 million in revenue over the magazine's fo
urteen issue lifespan.
National Sales & Marketing Director 5/97-4/02
Sports Afield Magazine; a Hearst Magazines Publication
Director of all national and regional advertising sales for Sports Afield Magazi
ne with annual revenues exceeding $30 million
Developed Sports Afield's multi-media marketing properties that included Sports
Afield on Assignment television, and a nationally syndicated radio program in 15
0 US markets.
Management of six regional territory sales managers

Midwest Advertising Manager 4/94-5/97

Sports Afield Magazine
Managed three-person staff and doubled Midwest office net advertising revenue in
first year on board
Developed custom advertorial and marketing programs that accounted for over $500
,000 of new business revenue, including, The Sports Afield Buyers Guide to Boats
and Motors
Delivered double-digit advertising revenue increases in 95,96, 97, 98

Midwest Advertising Manager 4/92-4/94

Field & Stream and Outdoor Life Magazines / Times Mirror Magazines.
Manager of the nation's two largest consumer outdoor magazines with six-person s
taff and territory revenues exceeding $15 million
Developed multi-media custom-publishing packages that resulted in over $3 millio
n in new advertising revenue, including: Field & Stream's Guide to Huntingwear,
Field & Stream Jr., and the Field & Stream Guide to Freshwater Fishing.
Regional Sales Manager 10/88-4/92
Field & Stream Magazine
Top producer in annual advertising revenues and new business development that re
sulted in exceeding quotas by $1 million plus in 90,91, and 92
Developed and sold a $500,000 sponsorship to Zebco entitled the Zebco, Field & S
tream Kid's Fishing Derby. This series of regional "Take a Kid Fishing" events
spawned a national promotional series that still exists today.

Midwest Advertising Manager 12/86-10/88

Chain Drug Review and Mass Market Retailers
Midwest manager of two national trade magazines directed to the nations' drug, f
ood, and discount store retailers.
Increased Midwest region ad pages 91% resulting in 63% of all annual ad revenue
s among a four-person national staff
EDUCATION____________________________________________________________
B.A. in Marketing/Western Kentucky University 1980
Western Kentucky University Track Team 1976-1980
Western Kentucky Advertising Association 1977-1980
Winner 1980 AAAA National Competition