PROFESSIONAL EXPERIENCE

Hill's Pet Nutrition - 2007 - Present

Manager, National Retail Demo Program
Responsibilities include analyzing data and reports on national and regional res
ults subsequently creating action plans to address areas of opportunity to incre
ase sales and improve rep skills and product knowledge
* Developed and implemented a four-step sales process resulting in a dramatic in
crease in store representative sales and conversions from competitive products t
o Hill's, and achieving an ROI exceeding all other marketing programs.
* Coordinate over eight annual Petsmart and Petco special events between marketi
ng agency and Hill's account teams
* Developed strategic relationships resulting in establishing common goals and o
bjectives for increasing sales between Hill's sales organizations and marketing
department
* Establish partnerships with major retailers resulting in increased product mov
ement
Sprint Nextel Communications - 2002 - 2007
District Manager - Dallas/Fort Worth, TX
Responsible for managing, developing and motivating 10 direct report Sales Manag
ers and over 100 retail store employees selling to consumers both in-store, spec
ial events and trade shows
* Earned highest sales award as a member of the President's Council determined b
y overall district sales performance versus quota and budget
* Excelled in overall sales performance finishing in Top Three districts nationw
ide and earning distinction as "best-of-the-best"
* Improved retail sales closing ratio resulting in best Comp Store sales for Wes
tern Region
* Established processes and procedures to improve operational performance throug
hout assigned store locations

WebLink Wireless (formerly PageMart) - Dallas/Fort Worth - 1993 - 2001

Sr. Manager, Strategic VAR Business Development & General Sales Manager
Developed business partnerships and direct distribution opportunities
* Increased market presence by opening and managing thirteen markets resulting i
n region wide sales results well in excess of 100% of plan
* Built a team of successful Branch Managers throughout a territory encompassing
eastern and southeastern U.S.
* Developed strategic relationships with a variety of telecom industry VAR partn
ers, including facilities and non-facilities based organizations such as IXCs, L
ECs, CLECs
* Participated in securing a long term agreement with one of the most prestigiou
s internet service providers during a critical operational failure
* Created a revenue share and P&L model for the purpose of developing strategic
VAR relationships within the internet industry, ISPs, Portals, DSL and cable MSO
s
PacTel Teletrac - 1991-1992
General Manager - Dallas/Fort Worth, Texas
Startup environment responsibilities included hiring operations, administrative,
and sales personnel. Developed multiple channels of distribution with complete
responsibility for all budgetary aspects of the business
* Located facilities, negotiated leases and improvements
* Developed P&L and business models appropriate for this start-up location
* Recruited and hired managers in all disciplines
* Defined and developed channels of distribution
* Assisted Operations Manager in RF network build out process
McCaw Cellular (Cellular One) - 1987-1990
General Manager - Las Vegas, Nevada
Startup operation responsible for hiring management staff in all disciplines; es
tablishing channels of distribution; selecting and managing marketing/advertisin
g agencies while balancing the ledger to stay within budgetary guidelines
* Defined and developed market and distribution strategy
* Recruited cross discipline managers, building an organization of over 40 staff
* Closely supervised the cellular network build out, including negotiating site
selection while arranging a temporary resale relationship with the incumbent
* Created a public relations strategy to ensure a successful introduction into t
he market.
* Supervised creation of advertising and direct mail materials with outside ad a
gency
* Participated in community focused organizations and groups at the board level
* Achieved nation's highest average revenue per unit in service, and roaming rev
enue
* Despite a two year market head start by the incumbent, succeeded in surpassing
the competitive units in service the second year following service introduction
* Developed first-of-its-kind retail operation
TRAINING & AFFILIATIONS
Strategic Selling Skills
Association of Communication Service Enterprises
WAP, 2G, 3G, Market Strategies & Orientation
Telecommunications Market Strategies