SHAWN TRONIER

1325 9th Street South * Fargo, ND 58103 * (701) 212-9373 * st722ee8@west

post.net
PROFESSIONAL SUMMARY
Talented, award-winning market research and analysis professional with 12 years
experience in leading product, service and financial intelligence programs for M
icrosoft. World-class expert in analyzing data sources for the purposes of drivi
ng product and service innovation. Highly skilled in communication methods that
impact and influence senior executives. Consistent ability to cultivate long-sta
nding relationships that engender trust, build confidence, and grow "share of wa
llet". Student of the strength based leadership philosophy.
* Quantitative and Qualitative Research
* Market Intelligence
* Financial Prioritization Analysis
* Team Management
* Project and Budget Management
* Web Portal Design
* Data Mining and Analysis
* Database Management
* Vendor Management
* Customer/Partner Centered Focus
PROFESSIONAL EXPERIENCE
Senior Market Research Manager, 1997 - 2010
Microsoft - Fargo, ND
* Managed market intelligence sources for financial and strategic planning.
* Lead and designed data mining and analysis projects that quantified the lifet
ime value Microsoft customers and partners.
* Integrated multiple databases with market research systems for a 360-degree v
iew of the Microsoft customer experience.
* Designed and delivered 3 game-changing user experience portals that share res
earch and financial results in a highly visual, intuitive and interactive format
.
* Influenced Microsoft product development plans with improvement recommendatio
ns based on customer financial data and market research.
* Lead and managed a four person research center team that developed and implem
ented 80+ global research projects in a 3 year period
* Delivered an industry "best practice" customer lifecycle research system for
Microsoft designed to capture feedback at "moments of truth" in the customer exp
erience.
* Inspired Microsoft senior executives to refocus resources on improving existi
ng customer processes and relationships to maximum revenue generation.
* Developed close, mutually-beneficial relationships with 8 different research
vendors stressing the importance of partnership and trust.
* Managed an annual research budget of $500,000.

IT Asset Manager, 1996 - 1997

Great Plains - Fargo, ND
* Implemented processes and procedures for managing hardware and software alloc
ations within the company.
* Ensured organization was in compliance with all software license agreements.

Senior Technical Writer, 1991 - 1996

Great Plains - Fargo, ND
* Designed and composed technical manuals/documentation for Dynamics Sales Orde
r Processing, General Ledger and Microsoft Profit software products.
* Worked closely with product development and user interface teams to research
and document products under development.

AWARDS AND RECOGNITION

* Two time winner of Microsoft Corporate Marketing MVP award (2007 - 2008)
* Featured article "Developing Customer Loyalty" (Investor's Business Daily - M
arch 7, 2005)
* Winner of a "CRM Wiz Kids" award (Beagle Research, 2005)
* Microsoft "Best Practice" Award (Microsoft Global Sales Conference 2005)
* Top rated speaker at "Scope 2008" research conference (Institute for Intern
ational Research)
* Featured presenter at IIR, IQPC and WRG market research conferences (1999 -
2006)

EDUCATION
* Bachelor of Science * Business Administration * North Dakota State University
* Fargo, ND

LETTERS OF RECOMMENDATION
* Upon Request *