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LANDRUM
3395 Henderson Road, Cleveland Hts, OH 44112 ~ 216.338.7303 (mobile) jl72b458@we
stpost.net
Education:
Kent State University - Kent, OH
Bachelor of Science, August 2005
Major: Journalism & Mass Communications, Advertising Minor: Marketing
Beaumont School - University Heights, OH
High School Diploma, May 2001
Professional Experience:
July 2007 - Present J.M. Smucker Company - Orrville, OH
- Marketing Analyst (7/07 - 2/09)
- Assistant Manager (2/09 - Present)
Develop strategic Marking and Retail Sales Programs to attract the attention of
the end retail consumer, while also driving increased retail sales growth and pr
ofit for the National Grocery Customers and the J.M. Smucker Company
Provide post-promotional event analysis of Grocery Retail Sales events to evalua
te promotional successes and opportunities, while also providing Return-On-Inves
tment Analyses and Financial Profitability Reports
Collaborate with Corporate Strategy and Consumer Marketing Teams to evaluate and
analyze National Retail Sales Strategies and monitor National Retail Trends
Work directly with National Retail Sales Teams to communicate Corporate Product
Strategies while also participating in Regional Sales Strategy Sessions to comba
t individual market and competitor challenges and concerns
Work with Corporate IS and Marketing Sales Systems Teams to develop and implemen
t an Oracle Trade Fund web-based software tool used in managing Sales Reporting,
Budgeting and Volume Projections
Function as front-line Support and Communications Liaison between IS and Marketi
ng Systems Teams and Grocery Sales Teams to communicate System operating procedu
res, enhancements, defects and updates.
Perform continuous validation and testing of various software systems and tools
to ensure the accuracy and legitimacy of reporting data and system output
Assist National Sales Teams in managing Grocery Trade Fund Spend and correspondi
ng budgets, promotional volume projections and product distribution strategies a
nd costs
Prepare and present Grocery Trade Promotional Presentations; outlining spend eff
iciency opportunities, volume and spend trends, competitors' promotion and volum
e trends, product distribution opportunities and strategic growth strategies.
Responsible for continuous development and training of new employees on the use
of various corporate software tools, the understanding and implementation of Key
Performance Indicators necessary in executing successful Grocery Sales Events,
reviewing and rehearsing presentation skills and tactics and the overall prepara
tion of Sales and Marketing Presentations (software tools, include but not limit
ed to A.C. Nielsen Nitro Tool, IRI Xlerate Software Tool, Oracle/Siebel Web-Base
d Software Tool, Market Track Web-Based Software Ad Tool).
Develop standard operating procedures, processes and documentation for managing
internal and external Trade Marketing Teams on the creation and use of Standard
Templates and Tools for ensuring the accuracy and uniformity of Trade Review and
Sales Presentations
Responsible for the preparation and delivery of Sales and Marketing presentation
s, including Quarterly Sales and Progress Presentations, Regional Sales and Trad
e Presentations, Internal Team Learning and Growth Sessions and New Employee Ori
entation and Training Presentations
Portfolio of Brands include but are not limited to Smucker Jellies, Jams & Prese
rves, Folgers Coffee, Dunkin Donuts Coffee, Millstone Coffee, Smucker Ice Cream
Toppings, Europe's Best/Nature's Peak Frozen Fruits and Vegetables, Hungry Jack
Pancakes, Potatoes and Syrups, Smucker Uncrustables, Eagle Brand Milk, Pillsbury
Flour and Ingredients, Martha White Ingredients and Dessert Baking Mixes, Crisc
o Base and Olive Oils & Shortening, Pillsbury Dessert Baking Mixes and Jif and S
mucker Peanut Butter