SALES EXECUTIVE

Accomplished, award-winning national sales professional with extensive business

development, product management, and solution selling experience, evidenced by p
ositions with Competitor Group, Inc., Weaver Official Publications, and Dayva In
ternational. Analytical decision-maker and tactical implementer. Ability to tu
rn overarching objectives into sales strategies. Adept at developing partnership
s, creating programs, and building internal/external stakeholder relationships t
o meet organizational goals. Compelling motivator capable of ensuring collabora
tion of disparate teams as well as building consensus. Visionary leader with a
keen awareness of national brand building. Superior communication and listening
skills; ability to work cross-functionally at all organizational levels, indepe
ndently and collaboratively, adapting to diverse and changing business needs.
* Client-Facing Expert * Team Builder/Trainer * Strategic Account Planner
* Relationship Manager * Forecaster/Budget Director * Market Researcher
* Problem Solver * Contract Negotiator * Presenter/Public Speaker
SELECTED CAREER ACCOMPLISHMENTS
Competitor Group, Inc.
* Promoted to Senior Account Executive after 9 months, in recognition of unprece
dented success, by exceeding 1st year quota within 6 months as Account Executive
.
* Produced yearly revenue increase of 11% after achieving 23% in 1st year.
* Attained personal database revenue increase of 23% in 1st year with a magazine
in business 25 years.
Weaver Official Publications
* Promoted to Regional Sales Manager after 2 years in recognition of outstanding
performance.
* Led sales team to create the highest producing market within 1 year of hire, a
nd managed the region's revenue growth of 50% by creating an incentive program t
hat motivated the sales team to exceed quotas in 2 markets.
* Achieved personal database revenue increase of 30% by employing alternate sour
ces of revenue sales.
* Awarded top sales producer in 1st year.
Dayva International
* Generated a sales increase of 100% ($5 million to $10 million) in 2 years by r
eorganizing and hiring a highly qualified staff for the Inside Sales/Customer Se
rvice department.
* Increased mail order sales 1500% from $100,000 to $1.5 million by employing so
lution selling.
* Orchestrated the Contract Division's start-up, and grew revenue from $0 to $1
million annually.
PROFESSIONAL EXPERIENCE
COMPETITOR GROUP, INC., San Diego, California 2005-Present
Senior Account Executive
* Manage the development of multimedia and sponsorship sales as well as major ac
counts.
* Direct the improvement of revenues and profits by eliminating prior discountin
g structures that limited profitability.
* Act as Subject Matter Expert (SME) delivering sales expertise that increased a
nnual sales 18% over prior year through implementation of forward-thinking team
strategies and friendly competition.
* Maximize revenue growth by cultivating and managing existing partner/client re
lationships not deemed potential magazine customers.
PROFESSIONAL EXPERIENCE
(Continued)
WEAVER OFFICIAL PUBLICATIONS, San Diego / Irvine, California 2001-2005
Regional Sales Manager
* Directed the sales activities in three major markets, and developed a high-per
formance sales team by recruiting the best talent, providing training, mentoring
, and coaching that ensured consistent goal achievement.
* Grew revenues and profits by creating and fostering a positive and safe enviro
nment for success.
* Conducted forecasting and managed market budgets, which increased profitabilit
y.
* Administered and resolved personal inter-office morale issues.
DAYVA INTERNATIONAL, Huntington Beach, California 1993-2001
National Director of Sales (1998-2001)
* Directed nationwide sales operations, including key divisions-Retail, Mail Ord
er, Export, Military, and Internet.
* Managed a sales staff of 25, and improved performance through product training
and goal-setting.
* Developed and fostered strong client relationships with Brookstone, Eddie Baue
r, and Home Depot Expo, which led to increased sales.
* Commanded initiatives that improved sales performances, which included impleme
nting direct client calls, conducting sales presentations, and attending industr
y trade shows.
* Delivered and ensured 110% customer satisfaction by collaborating with Purchas
ing to create and maintain product inventory for high demand merchandise.
Director of Marketing (1994-2001)
Sales Manager, Contract Division (1993-1994)
EDUCATION
UNIVERSITY OF PHOENIX, San Diego, California
Bachelor of Science, Business - emphasis Marketing, 1996
SKILLS
Microsoft Office (Word * Excel * PowerPoint * Outlook * Access)
Datatrax * Launchpad * ACT * MAS 90 * Goldmine * Internet Research
AWARDS
Dale Carnegie Breakthrough
Weaver Official Publications
Sales Leadership * Top Market Sales * Highest Percentage to Rate Card
Rookie of the Year
LINKEDIN PROFILE
http://www.linkedin.com/pub/5/379/153