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BBA (603)-IM

Full Marks-70
Time – 3 hours
The questions are of equal value
Unit-I

1. What is International Trade? Discuss the different theories on International


Trade.
2. Distinguish between domestic and international marketing.
3. Define the term ‘International marketing’. Distinguish between domestic and
international marketing.
4. What do you understand by International Marketing and environment? Discuss
the various political and economical environmental factors affecting the
international business.
5. Define the term ‘International marketing’. Explain the nature and scope of
international market.
6. Distinguish between domestic and international marketing.
7. Discuss various components of international Marketing Environment.
8. Write notes on:
a. International Trade
b. Export motivation.

UNIT-II

1. Explain the composition of India’s foreign trade.


2. Explain the role of price and non-price factors in international marketing.
3. What are the different types of pricing in export? Explain also the role of price
and non-price factors in export trade.
4. What do you mean by product planning? What are the factors favoring
international product standardization?
5. Give a brief note on the export performance of India during post liberalization
period.
6. Explain the factors involved in formulating the export pricing policy.
7. Explain the role of export promotion with reference to India.
8. Write notes on :
a. Import substitution
b. Export pricing.

UNIT-III

1. What is Marketing Research? Explain the different sources in the international


Marketing Research.
2. Explain the various promotional measures to launch a product in the
international Market.
3. Discuss the various institutional infrastructures for export promotion by Govt. of
India on the present perspective.
4. Write short notes:
a) International Marketing Research
b) Promotional Strategies in International Marketing
5. Discuss the various promotional measures to launch products in the
international market.
6. Give a brief note on the international marketing research.
7. Describe various institutional infrastructures for export.
8. State the importance of international marketing research.

UNIT-IV

1. Discuss the role of UNCTAD and ECGC in the international Trade.


2. Discuss the factors responsible for regional economic groupings.
3. Explain and give a brief highlight the recent export and import policies
declared by Govt. of India to Indian importers and exporters.
4. Write short notes:
a. ECGC
b. Role of WTO
5. Discuss the key factors responsible for regional economic groupings.

6. Write short notes:


a. ECGC
b. EXIM Bank
7. Explain the role of the regional Economic grouping in relation to global
marketing.
8. Write notes on:
a. EXIM BANK
b. Export policy of India.

UNIT-V

1. Explain the various statutory documents required by exporter and importer


country.
2. Discuss role of STC in promoting international marketing.
3. What are the objectives and role of Export promotion Councils and
Commodity Boards in international business?
4. Write short notes:
a. Letter of Credit
b. Bills of Exchange
c. Export Quotation
d. Bill of Lading
5. Explain the role of state trading corporation in promoting international
marketing.
6. Discuss briefly the procedure involved in expert documentation.
7. What are legal documents are involved in exporting goods from India. Explain
them in brief.
8. Write notes on :
a. Export Promotion Council
b. State Trading Corporation.

BBA (605)-SM
Full Marks-70
Time – 3 hours
The questions are of equal value

UNIT-I

1. What are the salient features of services? Discuss the importance


(significance) of services marketing.

2. Explain the steps to design service marketing strategy.

UNIT-II

1. What is service marketing mix? Discuss its component in detail?

2. Classify various services with examples.

UNIT-III

1. In the context of banking services, explain relationship marketing and discuss


its uniqueness with reference to other marketing strategies.

2. Explain the various strategies adopted for marketing of insurance products.

UNIT-IV

1. Explain the marketing of Health Services at a reputed hospital of your


choice.

2. Explain the steps involved in developing new family planning marketing


programmed.

UNIT-V

1. What promotional strategies would you suggest in educational services


marketing?

2. Write a critical note on marketing of IT service with a special reference to


India.

BBA (604)-RM & IM


Full Marks-70
Time – 3 hours
The questions are of equal value
UNIT-I
1. Differentiate between rural market and urban market and state their
features.
2. Write a brief note on the prospects of rural marketing in India.
3. Distinguish between rural market and urban market and describe the
characteristics of rural market.
4. Define rural marketing. How do you add value to rural marketing?
UNIT-II
1. Explain the problems faced in marketing of agricultural products. Give your
suggestions to overcome them.
2. You are a manufacturer of soaps of popular brand variety. You like to
undertake marketing research in rural areas. What method would you use in
collection information? Explain.
3. Explain the strategies adopted for marketing of agricultural products.
4. Examine the impact of media on the rural market.

UNIT-III

1. Explain the problems of the marketing consumer durables in rural market.


2. Write short notes on:
a. Marketing strategies for Handicraft products.
b. Marketing strategies for Handloom products.
3. As a marketing executive, what strategies you would adopt in marketing
of Handicrafts?

4. Consumer durables and Consumer non-durables need different marketing


strategies. Do you agree? Give the reasons for your answer.

UNIT-IV

1. Distinguish between consumer goods and industrial goods with suitable


examples.

2. Give a brief note on various classifications of industrial goods with


examples.

3. What are industrial goods? How are they classified? Explain.

4. What do you mean by the term ‘Industrial Marketing’? Differentiate


between consumer goods and industrial goods.

UNIT-V

1. Explain market segmentations. How do you segment the market for


industrial products? Give suitable examples.

2. Explain in brief the development process of new product.


3. What is market segmentation? What are the bases of segmentations for
industrial products?

4. Write short notes on:

a. New product development.

b. Industrial buying behaviour.

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