ALICIA STERN

310 East 46th Street, Apt. 7H

Mobile: 917.693.4932
New York, New York 10017
as7a4e02@westpost.net
PROFESSIONAL SUMMARY
* Senior sales executive and business development professional for fashion whole
sale companies ranging from $10 million to $140 million in sales volume.
* More than twenty years of subject matter expertise and quantifiable successes
in sales, licensing, marketing, merchandising, production, strategic brand posit
ioning and building.
* Corporate professional who possesses strong leadership, interpersonal, organiz
ational and decision-making skills; high energy level, focused and results-drive
n.
* Leader, manager, supervisor, and mentor of highly dynamic teams of up to 40 di
rect-reporting personnel yielding a consistent increase in efficiency, sales gro
wth, and productivity.
PROFESSIONAL EXPERIENCE
TOMMY HILFIGER, INC. New York, NY
2001 to 2009
President of Women's and Men's Sleepwear and Robes
* Primary responsibility for sales and marketing; oversee merchandising and prod
uction for a $40 million division.
* Increased revenues by 19% by developing new strategies with focus on product,
aggressive sales training, and personnel development.
* Increased sales and profits by revitalizing brand through major shifts in prod
uct design, packaging and point-of-sale merchandising.
* Reduced fixed costs by 35%.
ELLE HANDBAGS, LEATHERGOODS & LUGGAGE, New York, NY
2001
President
* Launched accessories collection in USA with projected annual volume of $10 mil
lion.
* Responsibility for all facets of product development including design, sourcin
g, merchandising, and production for annual five collections.
HARRODS KNIGHTSBRIDGE, New York, NY
1999 to 2001
Division President of Women's and Men's Accessories
* Launched successful luxury accessories collection in both domestic and interna
tional markets with projected first year volume of over $10 million.
* Conception and execution of sales and marketing programs for domestic, interna
tional and duty free markets.
* Responsibility for all facets of product development, merchandising and produc
tion encompassing eight product categories.
CAPEZIO, New York, NY
1995 to 1
998
Division President of Women's Handbags and Small Leather Goods
* Primary responsibility for sales and marketing; oversee production, design, fi
nance and human resources for a $22.0 million division.
* Implemented turnaround strategy through expansion of distribution, segmentatio
n of products and brands, expense reduction and consolidation of manufacturing.
* Reversed a negative sales trend in first year to a 29% increase in sales volum
e.
* Improved shipping margins from 40% to 55%.
LIZ CLAIBORNE, INC., New York, NY
1988 to 1995
Vice-President of Sales Handbags/Small Leather Goods (1993 to 1995)
* Overall responsibility for sales and profitability of $140.0 million division.
* Participated in line planning to determine product ownership for each season.
* Interacted with finance, marketing, merchandising, design, and production team
s to communicate and facilitate divisional goals and objectives.
* Communicated regularly with retail senior management in the presentation of st
rategies for growth and to resolve conflicts.
* Created six-month financial planning system and inventory analysis to generate
additional revenue.
LIZ CLAIBORNE, INC., (continued)

* Initiated strategic planning, focusing on profitability and long-range financi

al analysis.
* Responsible for the sales volume, inventory and profitability of 32 outlet uni
ts.
Sales Manager - Handbags/Small Leather Goods (1990 to 1993)
Senior Account Executive - Handbags/Small Leather Goods (1988 to 1990)
R.H. MACY & COMPANY, New York, NY
1985 to 1988
Group Manager, Bayshore Store (1987 - 1988)
Women's Accessories, Shoes, Jewelry, Cosmetics and Ready to Wear

* Supervised all aspects of the retail operation, including visual merchandise p

resentation, promotional activity, inventory control and maintenance of the sell
ing floor.
* Annual volume $20.0 million.
* Supervised 9 sales managers in Women's Shoes, Handbags/Small Leather Goods, Fa
shion Accessories, Costume/Bridge Jewelry, Fine Jewelry, Dresses, Intimate Appar
el, Cosmetics, Young Collector and Maternity Departments.
Assistant Buyer, Herald Square Store, Hosiery & Belts (1986 to 1987)
* Assisted with all segments of buying/merchandising for 22 store chain, represe
nting annual sales of $11.0 million.
Department Manager, New Haven Store, Women's Shoes (1985 to 1986)
* Responsible for all retail operations within high volume area.
* Achieved #1 ranking within the division for volume increases in both Better an
d Moderate Shoes Departments.
REVELATIONS SHOES, Stamford, CT
1984 to 1985
Assistant Store Manager
SACHA LONDON SHOES, Los Angeles, CA
1982 to 1984
Assistant Import/Export Manager
KNAPP, PETERSON & CLARKE, Los Angeles, CA
1977 to 1981
Fee Analyst

EDUCATION
University of Florida, Gainesville, FL Whittier Schoo
l of Law, Los Angeles, CA
Bachelors of Arts in Political Science, 1976 Candidate for Ju
ris Doctor; attended 1979 - 1981