WILLIAM JONES

5814 Diamond Ridge Drive 530/949-7799

Redding, CA 96003 wj6a5cae@westpost.net
GENERAL MANAGEMENT - BUSINESS DEVELOPMENT
PROFILE
Entrepreneurial leadership experience in new business development, territory man
agement, branding strategies and industry networking initiatives in consumer-ori
ented and stable business environments. Proficient as a top revenue generator in
all aspects of the sales process, including competitive analysis, new product i
ntroduction, operational accountability and executive relationship building.
* Profitably develop and implement successful business plans and high-impact pro
duct launches with a creative, visionary approach; ensure delivery of high-growt
h revenue results.
* Expertise in the negotiation and execution of complex contracts and financial
deals with top management, major vendors and key decision-makers in diverse indu
stries.
* Self-motivated to achieve peak performance, penetrate competitive markets, mai
ntain peak quality and meet aggressive business objectives.
* Highly skilled in identifying and meeting client requirements, while exceeding
production objectives and performance goals.
AREAS OF EXPERTISE
Strategic Planning * Relationship Building * Performance Metrics * Competitive A
nalysis * Team Leadership * Business Savvy * Financial Acumen * Competitive Anal
ysis * Process Improvements * OSHA/Regulatory Compliance * P&L/Budgeting * Chang
e Management * Product Marketing
EMPLOYMENT & ACCOMPLISHMENTS
AAA - Northern California, Nevada, Utah, Redding, CA 1989 - 2010
Area Business Manager, 2007-2010
In charge of overseeing all business operations through 9 branches, representing
$84 million in annual revenue, with a team of 5 managers, 29 sales professional
s and 45 support staff. Coordinated new revenue growth, optimal client retention
and customer satisfaction with insurance and travel products & services. Fully
accountable for the marketing & promotions budget, along with business planning,
goal setting and community relations.
* Expanded new revenue growth by 5.4% in 2009 over 2008 with a comprehensive mar
keting program that focused on B2B, staff referrals and referrals from existing
customers.
* Earned the "Top Producer Award" in 2009 for achieving the highest annuity sale
s volume for the year.
* Played a key role in transitioning to this affiliate after the name change and
rebranding of the California State Automobile Association, representing 4.2 mil
lion members and covering the same territory.
Area Manager, 2003-2007
Tasked with directing 5 branches with 15 sales representatives and 41 employees
covering Northern California with $40 million in yearly revenue. Effectively hir
ed, trained, motivated and supervised staff in all product lines and services.
* Accepted into the "President's Circle" in 2004 and 2006 as 1 of the Top 5 Area
Managers companywide for outstanding overall results in insurance sales, travel
sales, new membership sales and expense management.
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* Received the "Field Management Award" in 2005 for exceeding all targets in ins
urance, travel, new membership and expense control categories.
* Earned the 2004 "Top Producer Award" for the highest percentage of sales-to-go
al in new automobile insurance sales.
District Manager, 1989-2003
Held progressively higher leadership positions with greater impact at offices in
Yreka, Eureka and Redding, CA. Acquired hands-on expertise in driving sales gro
wth, creative marketing programs, peak employee morale and total member satisfac
tion. Closely liaised with consumer members and towing companies to identify and
resolve disputes.
* Recognized with the "Sales Achiever Award" in 1990, 1994, 1995 and 1997 for co
nsistently surpassing sales targets in the insurance, travel and new membership
categories.
* Specially chosen to open up, staff and operate a new AAA travel agency in Redd
ing, CA.
* Ranked with the highest customer satisfaction rating in the entire organizatio
n.
* Promoted to this position through levels of increasing responsibility and infl
uence, including Assistant District Manager, Premium Auditor and Casualty Underw
riter.
EDUCATION
Saint Mary's College, Moraga, CA
B.S. Degree in Business Administration
PROFESSIONAL TRAINING & ACTIVITIES
- Certificate in General Insurance, Insurance Institute of America; Certified Tr
avel Associate, Travel Institute.
- Professional Sales Coaching and Professional Selling, Achieve Global.