JOHNNY BARRETT

~ SUPERIOR PROFIT PERFORMANCE ~

7274 Gold Nugget Drive ? Niwot, CO 80503-8511
Phone 303.829.7784
Email:
www.linkedin.com/in/johnnybarrett3
SALES EXECUTIVE * VICE PRESIDENT/ DIRECTOR * TECHNOLOGY
Global Sales & Business Development * Channel & OEM Partnerships * New Revenue-S
tream Generation * Strategic Growth Initiatives * Product Launches & Market Expa
nsions
Award-winning and visionary executive offering 20+ years of record-breaking sale
s performance for both start-up and Fortune 100 technology companies. Reputation
for creating and leading national and international sales and marketing initiat
ives that surpass corporate goals, enable rapid business growth and generate mul
ti-million dollar revenue streams. A discerning leader with sound judgment, know
n for superior operational controls and true business acumen.
VALUE OFFERED
* P&L to $500-million dollars
* Consultative & Value added Selling
* Strategic Leadership & Partnerships
* Direct Sales Teams
* Business, Marketing & Sales Plans
* ROI Accountability
* Product Development & Launch
* Sales Reporting/Metrics
* Industry Trends/Market Analysis
* Performance Coaching
* Operational Improvements
* Performance Monitoring/Appraisal
* Complex Contract Negotiations
* Cross-Functional Teams
* Tactical Sales Strategies
* Global Product Launches
* True Change-Agent
* Charismatic/High-Profile
* High Loyalty & Integrity
* Energetic/Positive Leader
* Analytical Problem Solver
* Results & Quality Driven
* High Technical Aptitude
* Bilingual: English & Spanish
Industry Knowledge: Software Applications, Hardware, Manufacturing, Distribution
Engineering Web/Internet Technologies B2B & B2C Web 2.0 SEO
ACHIEVEMENT HIGHLIGHTS
~ Pioneered major US market expansions driving market growth to 220% ~
~ International sales expansions include driving European and Latin market growt
h 250% ~
~ Have grown multiple business units to over $100-million-dollars with 60% gross
profit margins ~
~ Successfully led sales teams of 200 over four continents ~
~ Led the release of 5 major products in under 24 months, generating $18-million
-dollars in revenue ~
~ Honored with multiple awards for exemplary performance including Masters Clubs
, IBM's $100-Million-Dollar Sales Club, Chairman's Award (2x) and Distinguished
Lieutenant Governor ~
PROFESSIONAL NARRATIVE
Senior Principal Consultant
Good Bohlen ? Denver, CO 2009 -to- present
A premier consulting firm offering operational and business development consulti
ng services for startup to mid-sized businesses throughout Colorado.
Recruited to consult with executives and business owners to find solutions to op
erational problems including sales, marketing, process improvements and cost con
trols and both short-and-long-term business growth. Main challenges included:
Key Points:
* Successfully rebranded one high-profile football player's image which improved
and streamlined his marketing initiatives. Former Denver Bronco needed to creat
e a solid image in terms of his marketing and he was struggling with limited tim
e and resources. Rebranded as a one-man image brand: Football Player, Youth Foun
dation Chairman, Coach, Speaker and Christian, creating a stronger united image
and saving hundreds of valuable man-hours managing multiple identities.
* Turned around a non-performing marketing campaign for one Start-up Company, de
veloping the resources and information that led to securing $1-million-dollar se
cond round funding from the angel investment community. A start up company speci
alizing in the medical device (prosthetics) field had not accurately identified
market or sales ramp. Performed focused market research, identifying 30% of viab
le target market. Presented findings along with a launch plan that secured fundi
ng and enabled the finalization and successful launch of product.
* Drove SCORE workshop attendance by 30% and turned-around a poor performing mar
keting program. SCORE Denver was losing SBA funding each year and their marketin
g program was not effective on multiple fronts. Created and chaired brand new ma
rketing committee and spearheaded a new brand image and social media campaign (u
sing Facebook, Twitter and other platforms) to help drive workshop attendance an
d overall marketing success.
* Increased target market by 100% through social marketing for one Security Comp
any. An established Denver security company had no new customer growth and neede
d a new marketing plan. Created a marketing campaign to develop a better online
market presence that doubled their potential client base in less than six months
.
* Created a marketing plan that drove a 40% increase in customer traffic and ena
bled a family owned grocery store to successfully compete with larger chain mark
ets. A small town grocery market was losing sales volume to larger chain markets
. Created a marketing plan and awareness program that included social media, ban
ners and event sponsorship which increased store value by 40% during high traffi
c times.
Senior Global OEM Account Director (1999-2009)
Sun Microsystems (StorageTek) ? Louisville/Broomfield, CO 1990 -to- 2009
StorageTek was a $2.2-billion dollar Fortune 500 company that engaged in the des
ign, manufacture, sale, and maintenance of data storage hardware and software. I
n 2004, Sun Microsystems to acquired StorageTek for $4.1-billion dollars, creati
ng a global leader in network computing and data management.
As Sun's Senior Global OEM Account Manager had P&L responsibility to $50-million
dollars with full strategic planning responsibility for original equipment manu
facturer sales. Provided strategic leadership to sales and service teams located
in Europe, Canada, US, Latin America and Asia Pacific. Recruited to lead transf
ormation of established company whose sales results had fallen behind expectatio
ns. Additional positions held included: Global OEM Account Manager, Regional Dir
ector of Latin America, Sales Director of a México Subsidiary, Regional Sales Direc
tor and Senior Product Marketing Manager
Key Points:
* Drove OEM revenue to $21-million-dollars, representing a year-on-year increase
of 41%. Established strategic vision and marketing strategy that turned around
poor performing OEM sales and re shaped corporate culture. Led the company to a
revenue milestone of $21-million for the first time in its 20-year history.
* Increased OEM Hardware gross profitability to 58%, unheard of in OEM channels.
* Pioneered $25-million-dollars of multiple supplemental revenue streams. Concei
ved and developed supplemental revenue streams through multi-channel sales and m
arketing initiatives, and referrals and repeat business.
* Pioneered groundbreaking global product offering expansion. Company had a sing
le regional product offering that offered little market leverage. Expanded this
single product into a multi-platform suite of software solutions sold in multipl
e languages throughout 17 countries.
* Exceeded corporate sales goals by 183% while raising customer conversion rate
from 16% to 43% in under 12 months. As regional director for Latin America, chal
lenged with leading sales and marketing department that was suffering from decli
ning sales and a lack of direction. Introduced new sales and marketing strategie
s to penetrate new markets and turned around sales performance through instillin
g a new vision of global sales and marketing initiatives. Within 12-months team
was building top-line revenue while enhancing bottom-line results. Additional re
sults achieved through this turnaround initiative included:
- Achieved 80% year-over-year sales growth and added $20M in new products throug
h focused, aggressive contact strategy and new sales coverage model.
- Recruited, selected and trained new sales staff and implemented new customer-f
ocused
strategy within 60 days.
- Improved conversion rate by 187% within first year and by 250% within three ye
ars.
* Grew Latin America market from $4-million to $30-million dollars in 5-years,
achieving a net operating profit over 50% and the highest revenue in the territo
ry. Company was challenged with poor sales and service performance with distribu
tors throughout Latin America. Led research to define major issues and create so
lutions and marketing strategies that would be free from channel partner and leg
al/liability conflicts. Implemented a new distribution plan to terminate several
contracts and add new distributors and subsidiaries.
* Generated over $1-billion-dollars of revenue and captured 80% of market share
through leading the successful release of 4-major projects. Product marketing w
as challenged to release 4 major projects in a very short time frame. Created a
marketing and launch plan with an awareness program. Products were released on t
ime and launches were extremely successful.
Additional positions of note:
Sales Executive & Senior Business Consultant
IBM Corporation
A $95-billion-dollar technology company with 399,000 employees. IBM is known for
its mainframe computers, cutting-edge research initiatives, data centers, super
computers and as the world's largest services provider.
Over 12-years experience in a broad variety of technical and business positions
of increasing responsibility within the following departments and positions: eng
ineering, technology, marketing and sales.
ACADEMIC ACHIEVEMENTS & TRAINING
Masters of Business Administration | University of Phoenix | Denver, CO
Bachelors of Science, Technical Management | Regis University | Denver, CO
Business, economics, computer information systems
Executive Management Training | Stanford University | Stanford, CA
Current Candidate Social Media University | New York, NY
Social media and marketing study
Technical Proficiencies: CRM Management | MS Office (PowerPoint, Excel, Word, Ou
tlook)
Adobe Acrobat | Internet Research | Social Media
BOARD APPOINTMENTS & COMMUNITY CONTRIBUTIONS
* Chairman: SCORE Denver Social Media Marketing Chairman
* Member: Sales Association of Denver | Rockies Venture Club | Colorado Springs
& Steamboat Springs Incubator | High Altitude Investors | Niwot Community Assoc
iation
* Cubmaster & Den Leader: Cub Scout Pack 161
* Member in Good Standing: Technical Ministry Rocky Mountain Christian Church
Past memberships:
* Board Memberships: Jasmine Foundation | Optimist International | Career Dimen
sions Foundation
* Distinguished Lieutenant Governor: Optimist International
* Leadership Development Committee Co-Chair: Optimist International
* Charter President: Niwot Optimist Club
* Member: Boulder Chamber of Commerce 7:30 Sales Club | Society of Manufacturin
g Engineers (SME)
* Counselor: Catholic Community Services - Archdiocese of Denver Sales, Consult
ing, Technology Sales, Account Manager, Business Development, Sales, Account Man
ager, Sales Manager, BDM, Director, Sales Director, VP Sales, Channel Sales, OEM
, Original Equipment Manufacturer, IT Sales, Consulting, Technology Sales, Contr
act Staffing, Account Manager, Business, Marketing, Competitive Analysis, Compet
ition, Tiger Team, War Games, Medical, Data Warehousing, CRM, Analytics, Busines
s Intelligence, Competitive Intelligence