JANETTE ANN HAUSLER

500 Salter Place

Westfield, NJ 07090
908-230-7196 [1]jh7e84ae@westpost.net
Passionate Leader Specializing in Organization Development, Marketing
& Sales Strategy
Highly energetic leader with domestic and international experience
identifying market opportunities and creating and implementing
strategies that drive revenue and brand visibility. Proven ability to
recruit and develop team members, build a talent pipeline and
reorganize organizations through exceptional communication and change
management skills and a strong orientation to measure and drive
results. Leadership experience including:
* Team Leadership
* Succession Planning

* Internal Communications
* Organization Design
* Employee Engagement
* B2B and B2C Marketing
* Recruiting
* Training
* Business Analysis
PROFESSIONAL EXPERIENCE
LEXISNEXIS, New Providence, NJ 2009 - 2010
Senior Director of Product Marketing, Web-Based Marketing Solutions -
Specialized Law

Led team of ten people to drive brand awareness, customer acquisition

and customer retention strategy and program development for $180M
business that provides marketing solutions to legal professionals in
online marketing segment
* Reorganized team based on business goals, talent assessment,
stakeholder and team member feedback
* Launched various marketing campaigns including multi-touch
(appointment setting, email, direct mail, social media)
acquisition programs, landing page optimization, customer
newsletter and online video initiative, resulting in 40% increase
in leads YOY
* Created and deployed Lend a Hand program to build goodwill and
raise brand awareness by helping unemployed lawyers - coverage in
The Wall Street Journal, The New York Times and major legal blawgs
* Led extensive brand study with leading strategic branding company
 to streamline use of multiple brands and identify compelling brand
attributes
D&B (DUN & BRADSTREET), Short Hills, NJ 2004 - 2008
Vice President, Product Development - Small Business Solutions (2007 -
2008)
Promoted to D&B's Leadership Team; launched products to streamline
confusing, proliferated product portfolio and create more intuitive
customer experience; led eight person team responsible for $330M in
revenue including quarterly talent assessments, competency
development, employee engagement programs, and succession planning
* Launched two new small business online products and created sunset
plan to retire legacy products
* Influenced company-wide product development priorities to ensure
Small Business Credit product development plan had appropriate
level of limited technology resources
Vice President, Business Integration & Transformation - Small Business
Solutions (2007)

Selected to lead single most important change management initiative

for small business credit segment - to integrate two discrete sales
organizations with 300 sales members/$300M in revenue in order to
provide small businesses with easier access to more online product
solutions, spark lead generation across channels and achieve
reengineering targets
* Generated incremental $4.8M in annual revenue and $500k in
reengineering savings as a result of leading 25 person
cross-functional team, setting critical path, restructuring
organization based on business goals and talent assessments,
crafting internal communications and change management plan and
developing and deploying team member training
Vice President, Sales Strategy - Small Business Credit Solutions (2006
- 2007)
Delivered transformation strategy for 100 person/$170M telesales
organization to turnaround business trajectory from five years of
revenue declines by revamping organization design, based on talent
assessments and succession planning, recreating compensation plans and
targets to delineate between selling and servicing, establishing
go-to-market strategy to prompt up-sell to higher value solutions,
designing internal communications plan, and implementing team member
training to develop needed competencies
* Drove a $5M increase in revenue in six month period through solid
execution of transformation plans
* Established sustainable trajectory for channel: e8% YOY growth
since launch of new organization
JANETTE ANN HAUSLER
908-230-7196 [2]jh7e84ae@westpost.net
Vice President, Retention & Acquisition Marketing - Small Business
Sales & Marketing Solutions (2004 - 2006)
Built remote organization of ten people by integrating marketing teams
to eliminate duplication and leverage marketing investments in
competitive small business market; engineered marketing plans to drive
retention and lead generation via direct marketing, PPC, online
advertising, trade shows, print and PR
* Achieved $140M revenue goal by driving a 7% YOY revenue increase
vs. historically declining performance
AMERICAN EXPRESS TRAVEL RELATED SERVICES, New York, NY 1996 - 2004
Senior Director, Product Development of Corporate Services Travel
Services International (2002 - 2004)
Developed and executed product and marketing strategy for travel
franchise network representing $9M in revenue and 1000 locations
outside of the US; created new revenue streams during major consumer
travel downturn
* Launched go-to-market plan for first fee-based product to help
franchisees enter the business travel market and expand their
existing business travel portfolios - increased franchise revenue
by 35% YOY
Senior Director, Merchant Services National Marketing (1998 - 2001)
Led annual marketing planning and budget ($20M) process and launched
Membership Rewards and cause-based credit card promotions to stimulate
American Express Cardmember spending in new