DEGREE PROGRAMMEs

Vlerick Masters 2011

Financial - Marketing - General Management
 What’s in a name
The School’s rather unusual name is the result of a partnership between the former
De Vlerick School voor Management, the K.U.Leuven, and Ghent University.
Professor André Vlerick (1919-1990) was a successful banker, politician and academic,
who laid the foundations of the School in 1953. He was Minister of the Economy,
and is widely credited with managing the development of the Belgian economy to its
current position as one of the most dynamic in the world. His legacy forms the basis
of the School’s endowment and his spirit lives on in the School’s values.
Content
Dean’s Greeting 3
What is a Vlerick Masters? 4
Why take a Vlerick Masters? 5
Programme Description 7
Curriculum MFM 8
Curriculum M3 10
Curriculum MGM 12
In-company project 14
International study trip 16
Career services 18
Admission and application requirements 20
Studying in the heart of Europe 22
Fees 24
Corporate Partnerships 25
Contact us 27
2 3
Dean’s Greeting
A word of welcome
As the leading Business School in the Benelux - and,
with our 50-year track record, one of the oldest
in Europe - we offer a high-quality answer to your
development needs before you enter the job market.
We pride ourselves in being close to business,
attentive to your needs, and professional in delivery.
At the same time, as we are an academic institution,
our distinguished faculty enrich your learning
experience with leading-edge research. We believe
sound theory can be eminently practical.
This brochure highlights our three accredited Masters
programmes for recent graduates who want to make a
jump start in their career. We are proud to be ranked
amongst the top European business schools in the
Financial Times overall business school rankings and
to have acquired the highly esteemed CFA and MBM
labels for our Masters in Financial Management and
our Masters in General Management, respectively.
Candidates for the Masters in Financial Management
will discover henceforth an optional choice between a
Corporate Finance and a Market Finance specialisation
track.
I hope you will decide to join us in the renovated
and resolutely modern environment of our Ghent or
Leuven campuses and enjoy student life in a town
which combines modern dynamism and medieval
culture, and is situated in the heart of Europe. Our
faculty and staff are ready to challenge your thinking,
foster your learning, and engage with you on an
individual level. We look forward to being your partner
in this once-in-a-lifetime experience!
Prof Dr Philippe Haspeslagh
Dean, Vlerick Leuven Gent Management School
Prof Dr Philippe Haspeslagh
• MBA (1977) and DBA (1983) from the Harvard Business School
• Former Faculty member and Director of the International
Directors Forum and the Strategic Issues in M&A programme at
INSEAD Business School (1979 - 2008)
• Entrepreneur and Chairman & Board Member of several listed
and unlisted companies
• Dean of Vlerick Leuven Gent Management School (2008 - )
 What is a Vlerick Masters? Why take a Vlerick Masters?
A Vlerick Masters in Management is a one-year postgraduate degree that provides The bridge between theory and practice
aspiring business professionals with a solid foundation to pursue a career
in management. Whether choosing the generalist track (Masters in General A key motivation for students to do a Vlerick Masters
Management) or the specialist track in Finance (Masters in Financial Management) is because they want to be better prepared before
or Marketing (Masters in Marketing Management), students will be better skilled joining the workforce. Their university experience
and prepared to make a fast-track start in their career. has been highly theoretical and they feel lacking
in practical skills and knowledge. Unlike most
university education, teaching in our Masters is very
Why is a 4-year university degree required What is the typical profile of a Vlerick practical. Most of our faculty build their course on
to enrol in a Vlerick Masters? Masters student? real company cases, often bringing in entrepreneurs
and business leaders from a variety of companies
Classes in the Vlerick Masters are of a highly practical A Vlerick Masters programme is purposely designed to into the classroom. During the year our students go
nature. Courses are designed to quickly move from prepare university graduates for the world of business on company visits, learn to write a business plan,
theoretical frameworks to applying the acquired practice, and is thus mainly beneficial to students and take part in a challenging competition through
knowledge into practice. Students therefore need with no or only a few years’ work experience. Though business games and simulations. The programme
a solid foundation and a certain level of maturity our students have backgrounds as varied as law, culminates with the in-company project which for
to be able to make this rapid progress. By the same engineering, economics, psychology, and many more, most students is the “ultimate practical experience”.
reasoning, one or more years of relevant work they all share the same professional aspirations and
experience may provide a valid alternative for desire for self-development and personal growth.
students with a three-year university degree. A life-changing experience

A Vlerick Masters programme offers more than

knowledge. The intensity, small group environment,
teamwork and the close interaction with faculty create
an experience that is enriching as well as personal.
The Vlerick Electronic Learning Portfolio fosters an
individual learning trajectory that offers all students
the opportunity to push their personal boundaries
and achieve their personal best.

4 5
 Programme Description
Schedule

Our Masters programmes run full-time from early

September to early July.
When embarking on the programme, you first go
through a series of introductory courses, which are
designed to refresh or introduce the basic knowledge
required to effectively follow the core module. After
that, the programme really kicks off with a 3-day
opening seminar on social and interaction skills.

The core module addresses all management

disciplines relevant to the programme of your choice.
Classes are alternated with various exercises and
games throughout the year, and there is a 1-week
study trip abroad. At regular intervals, you are
assessed through a mix of exams, papers, case
discussions and presentations. The programme
culminates with the in-company project, in which
you tackle a business issue within a company by Class Schedule
integrating and applying what you have learned
during the programme. At the end of the journey, Class hours
you receive a well-deserved Masters degree from 9 am - 12.30 am and 2 pm - 5.30 pm
Vlerick Leuven Gent Management School.
Language of tuition
English

Campus
• Masters in Financial Management (MFM):
Ghent Campus
• Masters in General Management (MGM):
Ghent Campus or Leuven Campus
• Masters in Marketing Management (M3):
Ghent Campus.

6 7
 Curriculum MFM Masters in Financial Management (MFM)
INTRODUCTION MODULE (September to October)
• Financial Accounting
Our Masters in Financial Management proudly is • Cost Accounting
the only programme in Belgium that is selected as • Corporate Finance
• Economics
CFA Partner Programme by the Chartered Financial
Analysts Institute (CFA). OPENING SEMINAR (October)
CORE MODULE (November to mid March)
The programme curriculum is progressively built up
starting with an introductory module to level out Corporate Finance Module
any differences in prior knowledge inherent to such • Advanced Corporate Finance
• Entrepreneurial Finance
culturally diverse groups.
• International Corporate Finance
& Financial Risk Management
In the core module students first receive a solid
Corporate Control Module
foundation in Corporate Finance and Corporate
• Capital Budgeting and Valuation
Control, after which they can choose between two • Corporate Taxation
specialisation tracks: • Cost Accounting
1. Corporate Financial Management, or
2. Financial Markets and Instruments Management Skills
• Business Ethics and CSR
These specialisation tracks were newly built into • Communication &
the programme following a curriculum review Interaction Skills
based on student and employer feedback. This, in International Study Trip
combination with a number of general management
Management Integration
courses and a strong focus on management skills,
• Business Game Interbank
ensures that our MFM students are perfectly
• Business Plan
equipped for a career in financial market-oriented
companies as well as for more managerial positions NEW: SPECIALISATION TRACKS (mid March to April)
as CFO in a wide range of different organisations. Corporate Financial
Management
• Enterprise Risk Management
Programme director • M&A and Corporate
Restructuring
• Management Control
Prof Dr Wouter De Maeseneire IN-COMPANY PROJECT (May to June)
Professor of Corporate Finance • Specialisation subject in Finance
wouter.demaeseneire@vlerick.com GRADUATION (Early July)
8 9
• Financial Mathematics
and Modelling
• Option Valuation
• Investments
• Management of
Financial Institutions
• Financial Accounting and
Financial Statement Analysis
• Strategic Management
• Mergers & Acquisitions (M&A)
• Entrepreneurship
• Negotiation Skills
• Career Skills
• Investment Research Challenge
• Business Game IMEx
Financial Markets and
Instruments
• Economics of Financial Markets
• Financial Instruments
• Advanced Asset and Portfolio
Management
Student body in 2010
Average age 23.5
Male/female ratio 80%/20%
International students 38%
Nationalities
In 2010, our students represented 18 different nationalities:
American, Austrian, Belgian, Chinese, Colombian, Czech,
Ecuadorian, Indonesian, Latvian, Lithuanian, Peruvian,
Portuguese, Russian, Singaporean, Slovak, South African,
Tunesian, Vietnamese.
Study background of 2010 students
• Economics - 73%
• Engineering - 13%
• Law - 6% - 2%
Exact sciences
• Philology - 6%
• always pointing out the difference between theory and how it is
Sectorial destination of 2009 students
• Financial Services - 27%
• Energy - 21%- 18%
Consulting
• FMCG - 3%
• Industry - 12%
• IT & Telecom - 4%
• Non-Profit Sector - 6%
• Pharma & Biotech - 4%
• Real Estate -3%
• Other - 2%
• Masters in Financial Management 2010
“
The MFM programme offers a highly efficient combination
of key business fundamentals, “soft” skills, and lots of
networking opportunities.
I found the classroom discussions to be truly unique. The format
of two-way interaction between professor and students makes
the year at Vlerick all the more enriching. Many of the professors
have an impressive track record and a lot of experience in the
financial industry. Their passion for their respective subjects
made them challenge our fundamental structures in finance,
done in reality.
One of the highlights of the programme was definitely the London
study trip. This trip helped many of us not only to understand
how financial institutions work, but also to create a network and
be invited for interviews with some of the most important players
in the financial markets. It actually also made us realise that as
an MFM student you fit many corporate profiles, ranging from
investment banking to consulting and auditing.
All of this, together with the multicultural composition of
our class, contributed to changing most of my fundamental
”
viewpoints on finance, the world and myself.
Carl-Alexander Van Tornhout (South-Africa)
 Curriculum M3
The Masters in Marketing Management existed since
1968 and “Thinking and Doing” has been the mantra
since then. True, of all Vlerick Masters programmes
the Masters in Marketing Management has the most
outspoken practical orientation. It is unique in
the sense that 80% of the courses have a business
assignment which includes solving a real business
problem. What is more, many of these assignments
are conducted in close collaboration with a
company, and are co-evaluated by the company’s
management.
Masters in Marketing Management (M3)
INTRODUCTION MODULE (September)
• Economics
• Financial Management
• Statistics & SPSS
OPENING SEMINAR (September)
CORE MODULE (October to March)
Marketing Strategy Module
• Marketing Strategy
• Presentation & writing skills
• Creativity workshop
• Mergers and Acquisitions
Student body in 2010
Average age 23.5
Male/female ratio 47%/53%
International students 35%
Nationalities
In 2010, our students represented 12 different nationalities:
Australian, Belgian, Chinese, Egyptian, German, Greek,
Indian, Italian, Russian, Slovak, Slovenian, Turkish.

Marketing Implementation Module
The programme curriculum goes beyond merely • Interactive Marketing
marketing and entails a mixture of: • Marketing Communication &
• specialised courses covering all areas of Branding
marketing • Pricing Strategy
• Product Management
• general management courses
(e.g. Entrepreneurship, Corporate Social Market Analysis Module
Responsibility) • Consumer Behaviour
• management skills (e.g. Written reporting, • Market Research
Presentation skills) Management Skills
• Business Ethics and CSR
The market research project runs through the last • Career Skills
4 months of the programme and allows students to • Communication &
perform an in-depth market analysis based upon which Interaction Skills
International Study Trip
they present specific recommendations to the company.
Management Integration
• Business Game Industrat
Programme director • Business Plan
• Retail & Trade Marketing
• Sales Management
• Services Marketing
• Business Market Management
• International Marketing
• Marketing Engineering
• Entrepreneurship
• Negotiation Skills
• Marketing Plan
“
Trying to summarize my Vlerick year in a couple of
sentences is not exactly an easy task, and if it was only one
Study background of 2010 students sentence, I would probably quote Max Groucho: “Time flies
• Economics - 47% like an arrow. Fruit flies like a banana.” The entire year was
• Engineering - 18% packed with challenges, experiences and emotions. Coming
• Law -6% from a quite theoretical background in economics, I was
• Medecine - 6%
• Philology - 23% happy to realise that the Masters in Marketing Management
had a wide range of practical experiences to offer. Whether
brief assignments or month-long projects, each was a window
on the world of business, if not a stepping stone… In my
case, both the market research module and the in-company
project were a crucial element when it came to deciding on my
Sectorial destination of 2009 students future career. Most importantly, as an international student
• Consulting - 9% I quickly felt at home: not only because of the School’s
• Consumer Products - 17% welcoming atmosphere, but also because of the people.
• Energy - 3%
• FMCG
Experienced and inspiring faculty members, warm and
- 25%
• Industry friendly Vlerick staff and precious new friendships made it a

”
- 3%
IN-COMPANY PROJECT (March to June) • ITNon-Profit
& Telecom - 20% truly unforgettable year.
• Real EstateSector - 6%
• Market Research
• Pharma & Biotech
- 3%
Prof Dr Marion Debruyne
CLOSING SEMINAR (Early July) • Other - 2% - 12% Giulia Gasperi (Italy)
Professor of Marketing Strategy
marion.debruyne@vlerick.com
• Masters in Marketing Management 2010
GRADUATION (Early July)

10 11
 Curriculum MGM
The Masters in General Management is Vlerick’s Masters in General Management (MGM) Student body in 2010
oldest and most well-known masters programme,
established by professor Vlerick himself back in INTRODUCTION MODULE (September to October) Average age 23
1953. Over the years the programme has grown to • Economics • Industrial and Male/female ratio 69%/31%
accommodate three full cohorts both at the Vlerick • Financial Accounting Organisational Psychology
Ghent and Leuven campuses. Key to the success • Statistics
of the programme is its all-encompassing scope OPENING SEMINAR (October)
and focus on management skills, making it appeal Nationalities
CORE MODULE (November to April)
to students from highly diverse backgrounds. The In 2010, our students represented 16 different nationalities:
programme has also received the MBM quality label Marketing Strategy Module American, Belgian, British, Bulgarian, Colombian, Dutch,

from the Association of MBAs (AMBA) and has been • Decision Sciences for Business
consistently ranked in the Financial Times rankings • Human Resources Management
for Masters in Management programmes. • International Management
• Management and Organisation
• Marketing Management
The programme curriculum is comprehensive, but • Fundamentals of Market Research
also pays considerable attention to the integration
• Value-added ICT
of the different management domains. Through • Financial Management
interactive tools such as business games and Management Skills
working in cross-functional teams, students learn
• Business Ethics and CSR
to recognise and integrate the cross-disciplinary • Career Skills
nature of many business problems. • Communication &
Interaction Skills
International Study Trip
Programme directors
Management Integration
• Business Game Goldstein
• Business Game IMEx
Prof Dr Ans De Vos IN-COMPANY PROJECT (May to June)
• Innovation Management
• Management Accounting
and Control
• Management of the
Legal Function
• Operations Management
• Strategic Management
• Mergers & Acquisitions
• Entrepreneurship
• Negotiation Skills &
Conflict Management
• Business Plan
Egyptian, French, German, Greek, Indian, Japanese, Kenyan,
Romanian, Russian, Ukrainian.
Study background of 2010 students
• Economics - 28%
• Engineering
- 27%
• Law - 24% - 5%
Exact sciences
• Medicine - 3%
• Philology - 10%
• Psychology - 3%
• without the many group assignments, purposely composed of
Sectorial destination of 2009 students
• Financial Services - 7%
• Consulting - 30%
“
‘Why did an art historian decide to do a Masters in
General Management?’ was a question I was often asked
during my year at Vlerick. For a lot of people it seemed
remarkable that somebody with no economics or quantitative
background wanted to pursue a management education. And
admittedly, my time during the programme was very intense
and a lot of hard work but it was also all the more enriching
and a lot of fun.
I could never have benefited as much from the programme
complementary teams. I learned to work together with people
from different backgrounds on various tasks, discovered their
strengths and weaknesses, and - even more importantly - mine.
Having completed the programme I can answer people today
that I am very happy to have made this choice. For me it was
truly a life-changing experience that not only taught me to

Professor of HR Management • Consumer Products - 9% look at things from a much broader perspective but also gave
• Specialisation subject in any area • Energy - 12% me access to jobs and companies that were not available for
ans.devos@vlerick.com
• Industry - 14%
”
FMCG - 9%
CLOSING SEMINAR (Early July)
• IT & Telecom - 7%
me before.

GRADUATION (Early July) • Non-Profit Sector - 2%

• Pharma & Biotech - 4%
Prof Dr Robert Boute
• Real Estate - 4% Sophie Van der Stallen (Belgium)
Professor of Operations Management • Other - 2% Masters in General Management 2008
robert.boute@vlerick.com •

12 13
 In-company project
Before graduation, you spend 2 to 4 months in a
company to conduct a consultancy project. This
project challenges you to apply the theoretical
concepts and models you have acquired during the
programme to a real management problem. You learn
to work against deadlines, write management reports
and make professional presentations.
A sample of recent in-company projects:
• BRIDGESTONE
Identifying value proposition of a tyre service
provider for truck fleets within the European
market
• BRITISH AMERICAN TOBACCO
Impact of the Current Economic Situation on
Independent Tobacco Retailers
• CORELIO
Development and implementation of a
TDABC model in a printing plant
• DEXIA ASSET MANAGEMENT
Using high-frequency data on quantitative
trading models
• L’ORÉAL
Stimulating the Retail Business for Professional
Hair Products in the Belgian Market
14
You work in teams of 2 to 3 students, and are assisted
by a Vlerick professor and researcher who coach
you throughout the entire project period. At the
conclusion of the project, based on a written report
and an oral presentation, the quality and usability of
your analysis and recommendations are assessed by a
jury of both academics and business professionals.
• MOBISTAR
E-hiring implementation project -
Hands-on Change Management
• NETLOG
Developing a Mobile Gaming Strategy for a
Social Network Site
• OMEGA PHARMA
Analysis of the OTC Market: Competition and
M&A Targets
• TOTAL
A value based marketing tool for promoting
a new polymere in Europe.
• UMICORE
Closing the Battery Loop for Li-ion and Ni-Mh
from a recyclers perspective: An in-depth Analysis
of 6 European Countries
“ Being offered the chance to co-develop
the mobile gaming strategy for NETLOG, one
of Europe’s leading social network sites, was
based on thorough research, the project
wasn’t limited to studying numbers: during
the final stages of our project, we started
a challenging and rewarding opportunity. implementing our strategy, effectively
Working on the cross-departmental level - impacting NETLOG’s daily operations. NETLOG
ranging from Design to Business Development clearly appreciated the level of sophistication
- we could put our acquired skill-set into our Vlerick background offered them. This was
practice by defining and developing a evident not only by the fact that they gave us
strategy that would help the company expand such responsibilities but also by the fact that
into the mobile gaming market. Although
Steven Baekelandt & Louis Jonckheere (Belgium)
they even hired one of us!
”
Masters in General Management 2009
More testimonials: www.vlerick.com/masters/testimonials
“
Who says Belgians and Dutchmen do not get along? After two months in an orange
Eindhoven (The Netherlands), swamped by World Cup-madness, we can prove the opposite.
From day one, we became real Philips employees with all the benefits that come with the
title –fancy badges, access to the coffee machine, our own desk, etc. We were embraced
by our temporary colleagues, treating us as their equals and always willing to help. The
topic of our project was brand new to us –which was both challenging and exciting. We
never had a single boring day.
Acting as a consultant on a strategy-related matter was hard work, but certainly rewarding.
The long days and nights resulted in a very well received investment recommendation.
We could never have imagined a better project. We had tons of fun, learned a lot and met
some great and interesting people. Hopefully, some day we will return. This day might
”
come sooner than expected as we were asked for a follow-up…
Robbie Claes (The Netherlands) & Marie-Hélène Woestyn (Belgium)
Masters in Financial Management 2010
15
 International study trip
During the programme, you will embark on three
off-campus seminars.
The three-day opening seminar provides an excellent
setting for developing your communication and
interaction skills and getting to know your fellow
students from a different perspective.
16
During the one-week international trip, you are offered
a combination of lectures, plant visits, sightseeing and
networking sessions with other students and Vlerick
alumni abroad. Previous destinations have been Dublin,
Madrid, London, Krakow and Budapest.
“ After months of hard work, the moment had
finally come for us MGM students to leave the
Vlerick campus behind and explore other horizons.
opportunities for companies worldwide.
Company visits allowed us to discover the
Hungarian business world ourselves. We
What better destination than Budapest, the (other) were welcomed by both local companies and
In the closing seminar, the entire class comes together
heart of Europe? As the trip brought together all multinationals that entered Hungary. Firms
one last time to reflect on the past year and to forge
150 MGM students from the Leuven and Ghent like Nokia and General Electric showed us how
bonds for the future.
campuses, we were definitely in for an adventure. managing across cultures takes shape in Hungary.
In all honesty, most of us knew little about But all work and no play makes Jack a dull boy!
Hungary and had no idea what to expect. This Budapest revealed its beauty during a city tour.
was set straight during several lectures at the We enjoyed more of its couleur locale with a wine
CEU Business School, located in the centre of tasting and traditional dinner. Some of us got well
Budapest. Four professors painted a picture of this acquainted with Palinka, a Hungarian specialty
intriguing country, each using a different brush that lifts the spirits... And what about a dinner
when discussing Hungary’s rich history, political buffet while floating on the Danube in a luxury
climate and economy. They did not shy away to boat? Breathtaking views on the illuminated city
cast a critical eye, explaining how corruption is still topped it off.
prevalent in Hungary and also today poses serious Our trip proved to be the perfect mix of business
challenges. and pleasure. Budapest, leaving with great
On the other hand, they pointed out that the ever-
developing business environment also offers many
memories and lots of new friends!
”
Nathalie Hoes (Belgium)
Masters in General Management 2010
More testimonials: www.vlerick.com/masters/testimonials
17
 Career services
The Vlerick Career Services staff assist you in
your pursuit of a challenging job through a mix of
company presentations, job fairs, personal coaching,
networking with alumni, online CV guide, job postings
and much more. In addition, a 2-day career skills
module is built into our Masters programmes to help
you acquire the skills and insights you need for a
successful job search and future career.
Research conducted by the Financial Times in 2010
shows that 94% of our students found employment
within 3 months after graduation.
Our on-campus recruiters include:
Abbott Vascular, AB InBev, Accenture, Barco, BCG, Bloomberg,
Cisco Systems, Daikin Europe, Danone, Deloitte, Dexia, E&Y,
Henkel, Hudson, ING, JP Morgan, Katoennatie, KPMG, Mars,
McKinsey, Procter & Gamble, PWC, Suez, Unisys, etc.
Where did some of our 2010 graduates start their career?
• Jan Šebor (Czech Republic), MFM,
Investment Banking Analyst, MORGAN STANLEY
• Erika Vriens (Belgium), MFM,
Financial Analyst, JANSSEN PHARMACEUTICA
• Marie-Hélène Woestyn (Belgium), MFM,
Associate Consultant, BAIN & COMPANY
• Anna Gradil (Ukraine), MGM,
Advertisement Associate, GOOGLE
18
Our alumni network
A key to the success of our Placement Services is
the worldwide Vlerick alumni network, which unites
over 14,000 graduates, making it the largest alumni
association amongst Belgian university management
schools. The alumni association offers a broad
platform of private and professional contacts who
frequently call upon the School for recruitment
services and in-company projects. Our alumni remain
closely involved in the School’s activities as members
of the Board of Directors, as guest speakers within our
training programmes, or as admissions jury members.
From the moment you start the programme, you
are considered part of the Vlerick alumni network
and benefit from an extensive services package that
includes free access to the alumni database & website,
invitation to various networking events, the latest
Alumni Members Directory and much more.
• Prateek Gupta (India), MGM,
Intelligence Associate, BNP PARIBAS FORTIS
• Christoph Van Belle (Belgium), MGM,
Business Analyst, EXXON MOBIL
• Hendrik Isebaert (Belgium), M3,
Account Manager, P&G
• Marieke Van den Poel (Belgium), M3,
Marketing Trainee, UNILEVER
“
In order to realize its growth ambitions, L’Oréal
is always looking for top talents for all fields of
our business. Our partnership with Vlerick allows
Another important asset is that Vlerick students have
received an education that is very close to business
reality. We feel that they already have relevant
us to recruit young graduates with very diverse business experience when they start a job, and that,
backgrounds, a strong entrepreneurial spirit and a therefore, they can be trusted with certain projects
passion for success. And that’s exactly what we’re much earlier. Because of its focus on combining
looking for at L’Oréal. theory and practice and its closeness to business,
”
there is a natural fit between Vlerick and L’Oréal.
Gaëlle Helsmoortel
Recruitment Director, L’Oréal
More testimonials: www.vlerick.com/masters/testimonials
“
The Career Services part of the Vlerick student website is a
tremendous tool to discover all the traineeship programmes of
the biggest companies. I had the opportunity to be accepted in a
traineeship programme in which I could develop all my creative and
analytical skills acquired throughout my education.
Thanks to the Vlerick Career Skills seminar, I learnt how to write a
perfect CV and to prepare myself in the best way to professionally
manage all my job interviews. The Career Fair and Recruitment
Day organised during the year, helped many other classmates to
”
discover their true vocation.
Stéphane Colle (Belgium) - Masters in Marketing Management 2010
Account Manager, Microsoft
19
 Admission & Application Requirements
The admissions process is highly selective and
strives to build a diverse and ambitious class.
Applications are processed on a rolling basis
through our online application system. Since the
number of places available in each programme is
limited, we strongly recommend applying early.
To qualify for our Masters programmes, you must meet
two requirements:
1. Hold a university degree
You must hold a 4-year academic degree (minimum
240 ECTS credits) from a recognised (academic)
institution. A 3-year university degree is also
accepted if you have at least one year of relevant
full-time work experience after graduation or
an additional 1-year degree (minimum 60 ECTS
credits). In some cases a GMAT may be required as
well. Note that you do not have to wait for your
final examination results to apply.
2. Pass the admissions process
You can apply for admission in one of two
equivalent ways: an on-campus assessment or a
distance assessment.
20
Application Routes
On-Campus Assessment Procedure
O R
The on-campus admission test is held on several fixed
dates during the year. It consists of 4 parts:
1. Analytical test
The analytical test is a computer-based test which assesses
the applicant’s ability to read and interpret tables and to
make small calculations. The test is designed as a multiple
choice test and does not require preparation.
2. Written test
The written test assesses your comprehension and
writing skills in English. You are requested to write a
structured summary of, and comment on, an article that
is read aloud on a relevant business concept.
3. Knowledge/Management Potential interview
In this interview the jury will assess your oral English
language skills as well as your knowledge of current events
and the socio-economic environment. If you apply for
one of the specialised Masters in Finance or Marketing,
you will be tested on your knowledge of basic financial or
marketing concepts, respectively.
4. Motivation interview
The motivation interview probes your motivation to
attend the programme, your background, your interest
in management sciences, and your insight into your
own personal strengths and weaknesses. The jury also
assesses your social skills: a.o. the way you express
yourself during the interview.
Distance Assessment Procedure
To apply through the distance procedure, you must:
Take the GMAT
(Graduate Management Admission Test)
The GMAT is a standardised test that is generally used by
business schools worldwide to assess the qualifications
of applicants for advanced business studies. It measures
your verbal, mathematical and analytical writing skills.
Although we do not observe a strict minimum, admission
with a GMAT score below 550 is unlikely.
You can register for the test at www.mba.com by
selecting your local test centre and the date on which
you want to take the test.
More details: www.mba.com.
Take an English language test
The TOEFL (Test of English as a Foreign language)
measures the ability of non-native speakers of English
to use and understand English as it is used in university
settings. Exemptions are granted to native English
speakers and applicants who have completed their entire
undergraduate education in English. We require a TOEFL
score of 100 (internet-based), 250 (computer-based), or
600 (paper-based). More details: www.toefl.org.
As an alternative to the TOEFL, IELTS (minimum band 7)
or PTE Academic (minimum 68) are also accepted.
More details: www.ielts.org or www.pearsonpte.com
How to apply
The on-campus procedure:
1. Start your application online at apply.vlerick.com
2. Select the admission test date of your choice:
• Wednesday 8 December 2010, Ghent Campus
• Tuesday 22 February 2011, Leuven Campus
• Tuesday 12 April 2011, Ghent Campus
• Wednesday 6 July 2011, Ghent Campus
• Tuesday 23 August 2011, Ghent Campus
3. Complete the application form and submit it at
least three weeks before your chosen test date.
The distance procedure:
1. Start your application online at apply.vlerick.com
2. Complete the application form and upload all
required documents.
3. Submit before 31 March 2011 (non-EU applicants) or
before 30 June 2011 (EU applicants).
Please note: this is an advisory date as we accept
applications on a rolling basis. We do however
advise you to apply as early as possible to leave
you with enough time to apply for a visa.
21
 Studying in the heart of Europe
Many countries claim to be ‘at the heart of Europe’ - Amsterdam Living Costs Quality of life index 2010
but only Belgium really is! Based in the medieval cities London
Vienna - Austria 108,6
of Ghent and Leuven, you are less than two hours from Although the cost of living largely depends on your
Zürich - Switzerland 108,0
Paris, whilst Frankfurt, London and Amsterdam are lifestyle, these costs range from € 7,000 to € 10,000 Geneva - Switzerland 107,9
only three hours away. Brussels is not only the Capital Gent for the duration of the programme. Düsseldorf - Germany 107,2
of Belgium, the city also houses the headquarters 2 hours Leuven Frankfurt - Germany 107,0
of the European Union, NATO and many other 3 hours An average monthly budget consists of: Munich - Germany 107,0
Bern - Switzerland 106,5
global institutions. In addition, several thousand
Copenhagen - Denmark 106,2
international companies have their headquarters or Amsterdam - the Netherlands 105,7
operational centres based in the area. Both Ghent Paris Brussels - Belgium 105,4
and Leuven are bustling student towns, with beautiful Rent € 350 Berlin - Germany 105,0
medieval centres highlighted by abbeys, churches, Brussels Electricity, heating and water € 125 Luxembourg - Luxembourg 104,6
museums and historical buildings. Food € 250 Stockholm - Sweden 104,5
Hamburg - Germany 104,1
Frankfurt Miscellaneous (trips, laundry etc) € 125
Nürnburg - Germany 103,9
Oslo - Norway 103,9
Building and facilities Total € 850 Dublin - Ireland 103,6
Stuttgart - Germany 103,3
Both our Ghent and Leuven campuses are recently Paris - France 102,9
renovated historic buildings in the centre of town. Helsinki - Finland 102,6
Lyon - France 101,9
London - United Kingdom 101,6
Each campus offers: Milan - Italy 100,8
• fully equipped, U-shaped classrooms to ensure Barcelona - Spain 100,6
maximum interaction among students and faculty Lisbon - Portugal 100,3
• numerous breakout rooms for group work Madrid - Spain 100,2
• plenty of computers across several rooms Source: Mercer 2010 under Quality of Life Index.
• a lounge and restaurant
• a library
• wireless internet connection
• accessibility 24 hours a day, 7 days a week

Additionally, our students have access to the library,

restaurants and sports facilities of both Ghent
University and the K.U. Leuven.

22 23
 Fees
Programme fee
The fee for the entire programme is:
Masters in Financial Management: € 12,000
Masters in Marketing Management: € 10,500
Masters in General Management: € 10,500
Included in the fee:
• Textbooks distributed during the programme
• Residential seminars
• Travel on company and intercampus visits
• Travel and lodging for the international trip
24
Corporate Partnerships
Scholarships
Each year a number of scholarships are awarded to Vlerick has a unique series of partnerships with have access to our alumni and graduate population,
Belgian and international students on the basis of merit businesses. In return for an annual payment (with the and demonstrate publicly that they support the work
or need. These scholarships can only be used as partial amount depending on the nature of the relationship), of Vlerick Leuven Gent Management School.
payment of the tuition fee and cannot be used to pay businesses are entitled to participate in our research,
living costs or travel expenses.
To apply for a scholarship you must write an essay
motivating and illustrating your eligibility/qualification Chairs
for a scholarship. For merit-based scholarships,
you must show evidence of extraordinary academic The Belgacom Chair Joint Chair
achievement. For need-based scholarships, you must ‘Building Organisations ‘Doing Business in Europe -
provide proof of financial need. that Last’ the Legal Context’
The scholarship motivation essay should be written
as part of your online application form and submitted
together with your application for admission.
Scholarships are awarded on a rolling basis. However, The Goodman Chair The Gimv Chair
we advise you to apply early. Scholarship decisions are ‘Logistics Management’ ‘Private Equity’
generally communicated together with the admissions
decision for distance applications, or within one month
after admission for on-campus applications.
The Swift Chair The Deloitte Chair
More information on scholarships and funding is ‘Market-Driven Innovation’ ‘Bringing ICT to board level’
available at www.vlerick.com/masters/funding
Bosal Chair The BNP Paribas Fortis Chair
‘Doing Business in Europe - ‘Internet Banking’
Doing Business in South Africa’
The Eandis Chair
‘Resilient Supply Chains’
25
 Contact us
Prime Foundation Partners Info Sessions Info Session dates:

We regularly organise info sessions at our campuses in
Leuven and Ghent. These are great opportunities to visit
our campus and meet current students and programme
staff. We also offer prospective students the chance to
attend a class, please contact us to schedule your visit.
• Tuesday 9 November 2010, Ghent Campus, 7 pm
• Wednesday 19 January 2011, Leuven Campus, 7 pm
• Wednesday 2 March 2011, Leuven Campus, 2 pm
• Wednesday 9 March 2011, Ghent Campus, 2 pm
• Thursday 12 May 2011, Ghent Campus, 7 pm

Internationals students can meet us at Masters Sign up at www.vlerick.com/masters/infosessions

Education fairs throughout the world. Please check
www.vlerick.com/masters/fairs for times and locations.

Contact us

Our programmes are run by a team of dedicated

programme staff. These people will support you
throughout the year and are always available if you
need help. For any questions about our Masters
programmes, please contact:
Foundation Partners
Masters in Marketing Management Masters in General Management

Sara Fiems Sara Teuwen

sara.fiems@vlerick.com sara.teuwen@vlerick.com
+ 32 9 210 98 66 + 32 9 210 92 35
Ghent Campus Ghent Campus

Masters in Financial Management

Campus Partners Laura Rampelberg
laura.rampelberg@vlerick.com
Marjolein Van der Weerden + 32 16 24 88 52
marjolein.vanderweerden@vlerick.com Leuven Campus
+ 32 9 210 97 18
Ghent Campus

26 27
www.vlerick.com/masters
Vlerick Leuven Gent Management School
Leuven Campus
Vlamingenstraat 83
3000 Leuven, Belgium

Ghent Campus
Reep 1
9000 Gent, Belgium

St. Petersburg Campus

Birzhevaya Liniya 16
St. Petersburg, 199034, Russia