KARA KENNY

1625 North Hudson Chicago, IL. 60614 847-612-4558 kk80a900@westpost.net

EDUCATION
B.A., English; Georgetown University, Washington, DC GPA: 3.85, Class of 02
SUMMARY OF QUALIFICATIONS
10+ years of marketing and finance experience including revenue production, sal
es and marketing campaign execution, product development and design and profit a
nd loss statement management
Proven ability to deliver results, work with senior clients and executives, mul
ti-task and combine strategic thinking and execution with pragmatic operational
execution
Excel at partnering with all core business operations to significantly increase
the companys foot print, expand market share, and generate sustainable revenue
and EBIT gains
PROFESSIONAL EXPERIENCE
AON 2008-2010 (Current)
Senior Marketing Investment Manager Manchester United 2009
-2010 (Current)
Manages the daily marketing activation of Aons $133 million Manchester United sp
orts investment which includes: sales and marketing campaign design, client stra
tegic management, sales execution, and overall P&L management. Accomplishments
included:
* Responsible for negotiating, strategizing and securing the largest sponsorship
investment to date in the sports world (London Times, 05-09) with the most valu
able sports team in the world, Manchester United (Forbes Magazine, 04-10)
* Named to top Senior leadership team by Aon CMO and key business leaders in es
tablishment of overall Aon United 2010 brand and activation strategy
* Creates effective marketing programs, established new product introduction/lau
nch strategies and responsible for global launch in 500 offices (Aon) with a goa
l to reach 133 million fans (Manchester United)
* Management of overall Manchester United marketing P&L, B2B sales producer and
client revenue production
* Developed current Aon sponsorship investment tools, which included traveling t
o 12 different countries to meet with Aon leaders in order to develop global med
ia measurement and implementation plan for Aon/Manchester United launch
Vice President of Marketing (Aon Consulting) 2008-2009
Managed Aons $1 billion Consulting business focused on health and welfare broker
age, talent management solutions and strategic communications. Worked with Aon
Consulting CEO and Aon Group CMO to set overall marketing strategy, design segme
nt targeted campaigns and overall brand management. Accomplishments included:
* Part of leadership team that drove a [40%] improvement in margin and industry
leading growth simultaneously
* Creation of overall Aon Consulting Brand Strategy
* Responsible for management of overall Marketing P&L and investment strategy
* Design and successful execution over 20 campaigns working closely with Sales i
ncluded first ever joint campaign with Aon Brokerage
WINTRUST FINANCIAL CORPORATION 2002 2008
Senior Marketing/Sales Manager
2004 - 2008
Daily handled the responsibility of account executive & planner, online advertis
ing media buyer and coordinator, graphic designer, campaign manager, and data an
alyst for eight separate banks; 5 are in the top 100 Banks as noted by Crains Ch
icago. Specific accomplishments included:
* Created and developed unique Founders campaign that brought in over $412 milli
on in deposits and was sited in the Chicago Sun Times as brilliant bank marketin
g (11/04)
* Promoted to became the 1st Marketing BOD jr. member, after creating, managing
and executing over 50 creative campaigns that grossed over $573 million in depos
its
* Appointed as the Internal Marketing Consultant for all newly acquired banks fr
om 05 07; Directed all aspects of marketing including strategy and execution, e
vent planning, online advertising and business development research.
* Managed RFP Database for the Internal Assest Management group and handled all
client inquires through various vehicles including RFIs and created customized c
lient specific reports and data.
Marketing Manager 2002 - 2004
Individually, took on the task of learning graphic design, financial and compet
itive analyst in order to develop marketing ideas, save marketing budgets, and a
nalyze competitor data.
Strategically, compiled cross-sell opportunities and implemented a unique grass
roots campaign that lead to a 5% growth in customer base (Customer Survey resour
ce)

KBA MARKETING (DRAFT WORLDWIDE) Summers 1999 2001

Marketing Intern & Jr. Account Executive
Created and launched unique marketing campaign for M&M/Mars (Sour Skittles) wit
h responsibility for supervising budget, campaign development, and event product
ion
Created and edited a national commercial for Cadillac; acknowledged as a co-pro
ducer and script writer (Intersport Production); mentioned in Draft newsletter a
s One to watch out for and fearher intelligence and ambition at such a young ag
e are worthy of noting and a credence as to why interns can do more than just ge
t coffee. And that blondes are capable of having a fierce ambition.
Created the High-Drivers Campaign for Cadillac that gave established members of
society, renowned athletes and entertainment celebrities the chance to drive a
Cadillac in a high traffic area (Campaign cited in Chicago Scene article 2000)
Implemented existing marketing strategy for current product placement strategy

OTHER ACKNOWLEDGEMENTS
Named to 2007-2010 Whos Who in Womens Business Edition
Obtained Illinois Real Estate License in 2008
Childrens Memorial Hospital Brown Family Volunteer of the Year Award (2008)
Boys Hope/ Girls Hope Mentor Volunteer Member (2005-2008)