PATRICK MAAS

24, 7th Avenue, Mine Hill, NJ 07803

954.647.0320
pm8431ba@westpost.net
www.linkedin.com/in/patmaas

SUMMARY
Key travel distribution, sales / commissions reporting, and relationship managem
ent roles with Wyndham Worldwide and Vanguard Car Rental (Alamo and National).
Special expertise in Global Distribution Systems, querying tools and franchise b
usiness model.
COMPETENCIES
Project Management Expert in leading large-scale projects to increase revenue an
d reduce costs - For Wyndham, successfully transitioned an outdated internal com
missions processing platform onto a robust automated electronic processing syste
m that resulted in over $200K savings annually. For Alamo / National, introduce
d GDS Direct Connect Availability (DCA) and total pricing display resulting in $
60M in incremental revenue in the first year post launch.
Partner Relationship Management Career of developing successful relationships wi
th key partners - For Wyndham, responsible for $400K IT relationship with Pegasu
s Solutions. For Alamo / National - company liaison for the brands, the four GD
S systems (Sabre, Amadeus, Travelport / Worldspan, Apollo) and ATPCO.
Reporting Skilled at conceptualizing, developing and launching valuable reports
geared at exceeding goals - for Wyndham, launched global sales employee bonus re
porting - automated reports reduced reporting man hours by 70%.
Travel Distribution Go-to person when it comes to enhancing the performance of t
ravel distribution channels and streamlining processes - For Wyndham, charged wi
th upgrading the multi-pronged approach to travel distribution (GDS, CRS, PMS, W
IZCom) to an internal Single Point of Entry (SPE) system - cut man hours spent o
n implementation by 60%. For Alamo / National, instrumental in the successful la
unch of a dual-branded Central Reservation System (CRS) with connectivity with t
he four GDS systems - resulted in $35M annual IT savings.
EXPERIENCE
WYNDHAM WORLDWIDE, Parsippany, NJ
April 2005 - Present
Wyndham Worldwide is one of the worlds largest hospitality companies across six
continents. Wyndham Hotel Group, the worlds largest lodging franchisor, encompa
sses nearly 7,090 hotels representing more than 593,300 rooms in 66 countries on
six continents.
Director, Financial Services
March 2009 - Present
Responsible for Wyndham Hotel Groups $25M dollar annual travel agent commission
program.
Successfully transitioned an outdated internal commissions processing platform
onto a robust automated electronic processing system that connects 7,000+ Proper
ty Management Systems (PMS), internal Central Reservation Systems (CRS) and 3rd
party processing system (TravelCom by Pegasus Solutions) - resulted in over $200
K savings annually.
Key contributor on the project management team charged with developing the stra
tegy used to integrate new hotel brands onto the automated commissions platform
- savings incurred from new process resulted in $150K cost reduction within the
first six months.
Designed and launched a portfolio of automated reports using Microstrategy used
by internal Global Sales and Brand teams and external partners such as Corporat
e Accounts, Affinity Groups and Travel Agencies.
Supervised team of nine onsite and offsite analysts charged with research and c
ustomer service.
Franchisee training - created a 30-minute online tutorial geared to assisting f
ranchise owners with commission processing and travel agent inquiries.
Director, Global Sales Operations Reports and Measures
January 2006 - March 2009
Charged with every aspect of internal and external sales reporting generating ov
er $275M annually - promoted from Senior Manager during time period.
Created automated account workbooks required to renegotiate global sales allian
ces - prevented loss of key partnerships by making state-of-the-art online repor
ting available via SalesForce.com and SharePoint.
Transitioned paper-based payment processing to electronic fund transfers (EFT)
for over 25K global travel sellers - cost savings associated with new online pla
tform equal over $200K annually.
Conceptualized / launched global sales employee bonus reporting - automated rep
orts reduced reporting man hours by 70%.
Senior Manager, Distribution Technology Cendant
April 2005 - December 2005
Led the travel distribution enhancement efforts for Cendant Hotel Group (now Wyn
dham Hotel Group).
Key member of the strategic team charged with upgrading the multi-pronged appro
ach to travel distribution (GDS, CRS, PMS, WIZCom) to an internal Single Point o
f Entry (SPE) system - cut man power hours spent on implementation by 60%.
Instrumental in making recommendation to streamline distribution operations by
centralizing operations from three centers to one - cost savings associated with
merging centers over $350K annually.
VANGUARD CAR RENTAL USA (ALAMO - NATIONAL), Ft Lauderdale, FL
1997 - 2004
Alamo and National operate from more than 1,500 locations, primarily in the US a
nd Canada, with combined fleet of more than 275,000 vehicles; 2004 total revenue
of $2.9B.
Manager, Global Distribution Systems (GDS) Database Administration
February 2000 - December 2004
Charged with enhancing the performance of travel distribution channels. Company
liaison for the brands, the four GDS systems (Sabre, Amadeus, Travelport / World
span, Apollo) and ATPCO.
Project leader in the introduction of GDS Direct Connect Availability (DCA) and
total pricing display - improved market share by three points resulting in $60
M in incremental revenue in the first year post launch.
Instrumental in the successful launch of a dual-branded Central Reservation Sys
tem (CRS) with connectivity to the four GDS systems - resulted in $35M annual IT
savings.
Managed and developed a team of database administrator analysts (DBAs) responsi
ble for maintaining pricing, city policies and point-of-sale information in the
companies network of database systems - developed a 120-page GDS training manual
for new hires.
Global Distribution Systems (GDS) Analyst
July 1999 - February 2000
Led the consistent definition and distribution of rates and travel policies thro
ughout the GDS systems to ensure favorable brand positioning and accurate rules.
Established a new communication process with Revenue Management, Information Ma
nagement, Sales and Marketing - resulted in a reduction of over 50% in data inp
ut error.
Handled troubleshooting and problem resolution with corporate-owned and franchi
see rental locations.
Used database-querying tools (Business Objects, Nomad, Cognos, MS Access) to su
pport E-Commerce, Marketing, IT and Revenue Management in the consistent definit
ion and distribution of rates and policies in the GDS systems.
Convention and Affinity Sales Representative
March 1998 - July 1999
Managed 1,500 affinity and convention relationships generating $8M annually.
Solicited and qualified new prospects and maintained account base - Increased s
ales by 50% in 14 months.
Worked closely with in-house ad agency on product-positioning and branding for
affinity partners.
Expanded relationships with travel agents and meeting planners to grow conventi
on business.
Corporate Sales Representative
February 1997 - March 1998
Managed 2,000 small business accounts generating $5M annually.
Launched direct mail and telesales campaigns grew account base 20% and tripled
revenue in 12 months
WonQuarterly Salesperson Award twice
EDUCATION
Masters International Business, Nova Southeastern University
Bachelors of Science, International Business, Florida Metropolitan University