Kevin W Rodgers

6045 Clubhouse Lane, Allentown, PA 18106

610- 217-4666
kr889e3a@westpost.net
Business Development Specialist
New Business Development / Start-ups & Turnarounds/ Territory Development
Strategic Planning & Alliances / Project Management / Recruiting & Training
Strong technical and entrepreneurial background. Record of success managing sale
s performance on a national level. Developed highly successful sales programs an
d business models within diverse industries including logistics, financial and n
on-profit sectors. Achieved revenue targets through market growth, diversifying
opportunities, and enhancing productivity.
* Launched a non-profit marketing effort that generated $4M for charitable organ
izations.
* Expanded the company's market share from $1M to $3M in 12 months in new indust
ries.
* Improved market share for Insurance Claims two-fold and displaced a key compet
itor.
* Developed new market channels by utilizing inventive development of Utility se
rvices.
BS, Business and Marketing, University of Pittsburgh
Six-Sigma Greenbelt (GE Training Center) Philadelphia, PA
Notable Achievements
* Launched a non-profit marketing effort that generated over $4M and achieved su
ccess despite global downturn in the automotive sales and wholesale markets.
* Expanded the company's market share from $1M to $3M in 12 months in new indust
ries. Developed strategic alliances that increased sale presence exponentially.
Strategy included trade shows, PR, direct marketing and cold calling.
* Improved sales 15% above previous year during negative growth cycle. Directed
the regional sales campaign and developed unique penetration strategies for acco
unts and key territories. Not only did the sales division overcome a 30% drop in
competitor pricing in key territories but continued to add 10% nationally. Impr
oved Insurance Claims market share twofold to $4.5M and displaced a key competit
or.
* Developed new market channels by developing relationships with Utility and Cab
le companies, and developed a new financial and operational structure that expan
ded a high margin product line to 12% market penetration.
Career Chronology
Regional Account Manager for vehicle remarketing company Copart, Inc, from 2002
to 2010. Repositioned company approach to the markets served through strategic p
lan execution in face of competitive price wars. Managed value-added marketing e
ffort to increase profitability by developing markets that cycle time reductions
decreased costs and improved efficiencies. Developed legislative efforts in MD
and PA that increased volume by 15%. Achieved 100% client retention for the Mid
Atlantic Region.
Managed marketing and sales effort from 2001 through 2002 of Battery Test, Inc..
Designed new strategic sales program which increased sales 10% during a negati
ve capital investment climate.
Lease Sales Representative - Directed the sales and marketing efforts of Penske
Truck Leasing in the Lehigh Valley from 1997 through 2001. Developed market thro
ugh cold-calling, trade shows and member associations with finance companies. In
 1999 pioneered Utility Logistics, a program where a utility company can utilize
one program to completely coordinate its fleet finances, service, licensing and
record-keeping, while reducing costs.
District Rental Manager with Penske Truck Rental from 1993 through 1997 in DE, M
D and PA. Managed the Rental Operations of large metropolitan areas. Developed r
ental fleet plans, rental sales staff, rental operations staff. Managed staff of
25 including agents and direct reports, and promoting over 7 hires. In 1992 imp
lemented first contract software Project for Rental Express (REX) system.
Prior experience includes Rental Sales Representative for Penske from 1992-93. D
eveloped new territory in New Castle, DE for both rental (short term) and lease
(long term) prospects. Took rental market share from zero to 35% in less than si
x months. Promoted to Rental Manager. Rental Representative in 1991-92 in Alexan
dria, VA and Landover, MD handling day to day rental counter operations in the D
C market. Customer relations, consultative sales and rental fleet logistics