Marcela Pena

3863 Ingraham street E309 * San Diego, CA 92109 * 617-480-3208 mp8cdcca@westpost

.net

HIGHLIGHTS OF QUALIFICATIONS
* Over three years of experiences working on focused marketing campaigns dire
cted to specific segments (large and small business).
* Strong in planning and implementing internal communications campaigns.
* Professional team member.
* Outstanding public relations skills.
* Solid experience in integration of sales and marketing to build roadmaps that
drive performance
* Pursuing Professional Certificate in Business Management focused on Marketing
* Fluent in Spanish (native), French and English.
* Principal strengths include strong organizational capabilities, effective inte
rpersonal and communication skills.

EXPERIENCE

Competitor Group
May 2010 - July 2010
San Diego, CA
Intern for VIP Hospitality
* Organize database with hospitality contacts' names & addresses for future use
* Assist in the design planning and implementation of hospitality invitations, f
loral arrangements and party themes
* Assist in the preparation and distribution of VIP packets to attendees
* Assist in the design planning and implementation of menu ideas
* Assist the VIP Manager and Coordinator on other functions related to VIP hospi
tality as required
* Attend San Diego VIP party and assist VIP Manager and Coordinator during the e
vent.

IBM
January2008 - December 2009
Quito, Ecuador

Territory Marketing Manager IBM General Business

* Worked on a true country-level Marketing level and Communications plan.
* Defined and deployed new local operating model, mix integrating Marketing, Com
munications and Public Relations. Resulted in a strengthened brand across IBM Ec
uador.
* Enabled and managed greater local responsibility and flexibility toward offeri
ngs and demand generation events.
* Improved ability to deploy strategies locally to build the Brand
* Built deep understanding of country markets and priorities, indentified key bu
siness issues.
* Identified local competitors, industry, buying behavior.
ADECCO
January 2007 - December 2008
Quito, Ecuador
Analyst of Marketing and Communications

* Provided marketing support to IBM Ecuador. Focused on the mid market strategy
in order to win market share.
* Developed one to one model with Business Partners, maintaining contact on a qu
arterly basis.
BRITISH CHAMBER OF COMMERCE
Quito, Ecuador
Semtember 2006 - December 2007
Internship

*Executed campaign to identify sponsors to finance the chamber's magazine.

*Assisted in developing content.
*Worked on logistics of the chamber's events (two events per month)
* Public Relations with the chambers members, introducing them to the media that
assisted to cover the events.

EDUCATION
UNIVERSITY OF CALIFORNIA SAN DIEGO
Candidate for Certificate Program Business Management, Marketing emphasis.
Expected Graduation: September 2010
UCSD Extension,
San Diego, CA

PONTIFICIA UNIVERSIDAD CATOLICA DEL ECUADOR

Quito, Ecuador
2001 - 2006
Bachelor of Applied Modern Languages in International Business
* "Language and Culture" Seminar 2003
* "Business Studies" Seminar, 2004
* Negotiation workshops, 2005

MULTICULTURAL COMPETENCY
Work with multicultural teams with diverse (technical, commercial) backgrounds;
extensive business travel locally in order to deploy marketing campaigns to meas
ure the strength of the company relative to competitive offerings in the local m
arket (demand generation events).
Exchange student year at NY State, (2001).
Personal travel to Buenos Aires, Miami, Rochester, Chicago.