PUBLIC COMMUNICATIONS EXECUTIVE

Public Relations ... Special Events ... Media Marketing... Issues Management
Career Overview
A unique career in corporate / government communications and public relations.
*Highlights include the creation and implementation of very successful public re
lations marketing campaigns that dramatically increased the visibility, public s
upport and revenue. * As a communications executive for three broadcast media or
ganizations, I created and maintained station brands working with a worldwide te
am of journalists and colleagues. * Also served as a news editor, handling the l
ocal and worldwide production of news programs for both radio and television sta
tions. *Experience backed up by Master's degree in Public Affairs from Fordham U
niversity and Bachelor's degree in Journalism and Mass Communications from Herbe
rt H. Lehman College. * Demonstrated expertise includes development of effectiv
e marketing, communications, promotional and strategic planning of public and me
dia events to raise public awareness, revenue and market share. Skills include w
riting and developing press releases, speeches and results oriented outreach cam
paigns among diverse interest groups.
DIRECTOR, SPECIAL PROJECTS
1996 to July 2010
NEW YORK TRANSIT MUSEUM
* Develop and implement effective branding using established media contacts to r
aise visibility, revenue and attendance of tours, exhibits, programs and retail
products focusing on the positive impact of urban transportation within the MTAs
operating region.
* Write press releases and compile press kits to generate media coverage and pub
lic interest in the Museum's exhibits, tours, programs, events and merchandise i
n lieu of spending advertising dollars
* Create and implement pro-active communications, advertising media plans, marke
ting, promotional, community relations, and strategic planning campaigns in the
mass media and on the Museum's web site.
* Meet with journalists and media sales representatives to direct public and med
ia events to raise public visibility and revenue.
* Spokesperson and representative at public - community functions and media even
ts.
* Identify and create partnerships with strategic community and tourism groups t
o explore and execute mutually beneficial, cost-effective promotional media and
online opportunities.
DIRECTOR OF COMMUNICATIONS:
1995 to 1996
NEW YORK STATE LT. GOVERNOR EXECUTIVE CHAMBER
* Director of Communications, spokesperson, press secretary, advance person and
producer of scheduled statewide and national public and news based public policy
media events for NYS Lt. Governor.
* Managed staff in the preparation and research of topics and events.
* Directed media relations, wrote press releases, media alerts, compiled press k
its, conducted on-line research and wrote journal letters as needed.
* Extensive travel throughout New York State meeting with local community, speci
al interest and advocacy groups.
* Liaison to state government agencies and legislative offices to gather informa
tion to communicate and to clarify the administration's position on developing a
nd existing policy areas.
* Implemented strategic plans to garner statewide radio, TV and print coverage f
or news issues such as health care and education.
* Supervised the preparation of briefing sheets, speeches, and the gathering and
verifying information for the preparation of research for meetings, press confe
rences and news releases.
DEPUTY DIRECTOR OF MARKETING & COMMUNICATIONS
1994 to 1995
WNYC COMMUNICATIONS GROUP: WNYC TV 31, WNYC AM820, and WNYC FM93.9
* Reported directly to the president of WNYC's Communications Group to develop a
nd implement station branding program.
* Directed the day-to-day publicity and managed a marketing staff of five for th
ree New York broadcast stations.
* Managed production of monthly programming guide, press kits, photo shoots and
community relations.
* Initiated a successful marketing publicity campaign to create a unified news i
dentity for the three stations that increased its market share.
* Administered the department's budget and served as a liaison between senior ma
nagement, staff, the press and community.
* Met with community groups, journalists and concerned interest groups to clarif
y our new mission, garner support, and increase our fund raising efforts.
Roxanne Robertson
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ACTING PUBLICITY MANAGER and PROGRAM LISTINGS EDITOR:

1989 to 1994
FOX 5/WNYW
* Reported to the station's General Manager.
* Managed the station's day-to-day publicity operations, publicity staff, corpor
ate communications, and served as editor of program listing schedule.
* Administered the department's budget and negotiated cost-effective rates with
photographers and vendors.
* Promoted news, syndicated programming by maintaining daily contact with broadc
ast and print and broadcast journalists, editors and writers.
* Served as liaison between WNYW's senior and junior management team, public rel
ations staff, FOX Network, owned and operated affiliates communications and news
divisions (world-wide), and television press and media outlets on all issues in
cluding local breaking news and network programming.
* In 1989, promoted from Associate Satellite Feed Producer to Acting Publicity M
anager in 1991
* Served as associate producer for FOX Network satellite national and internatio
nal news feeds coordinating WNYW, FOX affiliate, and FOX network news reports ut
ilizing Basys computers where I wrote news summaries, field produced stories, ed
ited video, conducted background research, booked guests, and produced live stud
io segments, selected and edited segments for on-air broadcast.
EARLY EXPERIENCE
Started career at WBLS/WLIB radio where I served as News Assignment Editor, News
Producer and Assistant Program Director. Wrote and produced news reports, edit
ed scripts, assigned stories and coordinated all national and international news
gathering efforts and public relations activities. As Assignment Editor, I ass
igned stories to reporters and reviewed the proof text and content for each news
cast. Also served as Assistant Program Director for WLIB Music Radio and intera
cted with record company executives, artists and staff to promote station image.
Between 1981 and 1989, was a Hospital Care Investigator for the Health Hospita
ls Corporation. Conducted and supervised background lifestyle and financial inv
estigations of clients from diverse ethnic and economic backgrounds.
EDUCATION
M.A. * Public Affairs/Management - Fordham University, Rose Hill -- 1984
B.A. * Journalism/Mass Communications - Lehman College -- 1979