RONNIE CAPLAN

4555 Bonavista Ave., Suite # 610 416 997-7735

Montreal, Quebec H3W 2C7 caplanronnie@yahoo.com
www.creativeartsandevents.webs.com www.popartphotography.weebly.com

EVENT PRODUCER * CREATIVE DIRECTOR * SALES CONSULTANT * WRITER

An innovative Marketing Communications and Event Branding leader with a passion for producing
immediate, sustainable and breakthrough impact for clients - driving bottom line results and ensuring
stakeholder satisfaction with solutions designed to appeal to all senses in today’s age of technology.
A strategic thinker and tireless performer, has assembled a multi-dimensional array of successes in
Creative ventures across North America - managing an entrepreneurial event enterprise as well as
working collaboratively with front-running marketing, branding, PR / promotions and event planning firms.
This includes developing multimedia content, orchestrating campaigns, producing events, facilitating
meetings, selling product and providing quality service.
Known for imaginative programming that motivates audiences with the best of live and digital worlds,
building positive brand images that reinforce desired marketing messages. Puts together exciting pitches
and proposals that capture new business, solidify existing accounts and extend visibility. Very strong in
nurturing cross-functional relationships and external liaisons that ensure a total team approach.

AREAS OF DEMONSTRATED EXPERTISE

Event Design / Branding / Planning Multimedia Materials Business Development

Corporate Communications Media Launches / PR Events Account Management
Marketing / Promotions Strategy Incentive Programming Project Leadership
Concept Development Website / Image Enhancement On-Site Production
Graphic Design Multi-Level Marketing Vendor / Supplier Relations
Entertainment / Special FX Injections Writing

Has built Event Marketing enterprise from scratch, attracting new clients and broadening product/service
mix to address changing marketplace trends. Consistently met sales goals ($1.75M +)
Ideally suited for an ongoing leadership role in a growing marketing/communications organization seeking
to take its business to the next level. In the interim, able to contribute immediate value on a contract
project basis, with an injection of content/program expertise to jump start or expedite a creative initiative.

SAMPLE PROJECTS / EVENTS

• Celebratory jungle party in the El Yunque Puerto Rican rainforest for financial company’s 850 incentive
winners
• Wrote the script and directed the launch of a new product for Bell Canada internal sales staff, (1400 in
Skydome, 1000 in Ottawa hotel) connected by satellite
• 3-city Tourism Toronto Promo Tour / Road Show (Chicago, New York, Washington)
• 3-city road show Launch of Signature Vacations in Canada (in conjunction w/ Leo Burnett)
• Produced the RSVP Awards Gala for the Canadian Marketing Association (5 years in a row)
• Paramount Canada's Wonderland Media Launch, TD Waterhouse merger press launch (4500 guests,
in conjunction with Strategic Objectives), Southeast Asia promotion for Hudson Bay Co., product
media launches for Lancome and Poeme perfumes
• Golden Marble Awards Gala, celebrating advertising to children at Chelsea Piers in NYC
• Complete conference concept for a pharmaceutical product launch, utilizing the entire city of Montreal
• Cirque de Soleil meets Ice Capades-style show for Japanese company's corporate retreat in Banff
• Austin Powers / Groovy 60’s incentive party at San Francisco Museum of Modern Art
• Fire & Ice Cirque theme at Las Vegas Bellagio Hotel for technology branding and sales conference
• Denim & Diamonds Client Appreciation event for financial firm, turning movie studio into roadhouse
 PROFESSIONAL EXPERIENCE

BREAKTHROUGH MEETINGS & EVENTS INC. Since 1996

Event Communications consultancy
MANAGING DIRECTOR
Plans, creates and produces all aspects of small to large scale corporate events, meetings and
conferences. Directs sponsorship and branding initiatives for corporate clients across all industry sectors.
• Built up incentive, award gala and product launch markets
• Expanded business to manage blockbuster sales events and road shows throughout North America
• Lead marketing strategist in unique business ventures for key clients such as American Express, Coca
Cola, Air Canada, IBM, Microsoft, Honda, McDonalds, Procter & Gamble, Glaxo, Fidelity Investments,
Campbell’s Soup Company . . .
Performed numerous special projects and freelance contract assignments, including:
EXTRAORDINARY EVENTS (LOS ANGELES)
CREATIVE DIRECTOR at one of the world’s largest, award-winning event production companies
HFC FINANCIAL (USA)
EVENT PRODUCER for a series of North America-wide incentive events for groups of more than
1000 top performing employees – handling everything from site selection to thematic production,
entertainment, transportation, food & beverage design and collateral printed materials
THE MARK OF A LEADER / LEAGUE OF ROCK (TORONTO)
SALES MANAGER, selling unique team building music interventions and keynote speakers to an
array of Fortune 500 corporations

SENSIX COMMUNICATIONS & EVENTS (TORONTO) INC. 1989 – 1996

Leading Event Production company
PARTNER
As co-founder, spearheaded company growth - establishing and maintaining its excellent reputation in the
Toronto events and communications market. Developed strong revenue base and repeat clientele.
• Supervised client liaison and conducted full cycle of account management: from initial consultation,
site inspections, creative planning sessions and client presentations through to strategy fulfillment,
event execution, ROI analysis and final billing / supplier reconciliations.
• Managed all branding and promotional initiatives.

VARIOUS CREATIVE VENTURES Prior to 1989

ART DIRECTOR / COPYWRITER / SALES MANAGER
Represented various consumer and trade magazines (Southam Communications, Centre Publications)
and newspapers (The Globe & Mail) - handling creative concepts, conducting ad sales and directing
components of advertising and editorial design, incentives, web, direct mail and promotions.
Provided freelance Graphic Design for various publishing firms, advertising agencies and corporate clients.
Worked as Disc Jockey, Party Planner and Nightclub Promoter.

EDUCATION
Diploma in Graphic Design Dawson College, Montreal
Extended Design studies Parsons School of Design, New York City

VOLUNTEER / COMMUNITY INVOLVEMENT

Supervised teams of volunteers in the raising of over $56K for the Israel Cancer Research Fund, as Co-
Chair of two highly successful / attended themed charity events
Active in creating campaign success for (among others) the Juvenile Diabetes, CANFAR, Ronald
McDonald House, Easter Seals, Kids Help Phone and the Children's Wish Foundation
Co-wrote several film screenplays and treatments for students attending the USC School of Cinematic Arts
in Southern California
Sample Projects and Client Engagements:

Client Industry Project scope: Role

HFC Financial Financial A jungle party smack dab in the middle of the El Yunque Puerto Rican Producer / Creative
(US) rainforest for incentive winners / top performers. Event planning & Lead / Account
execution (site selection, transportation, entertainment, décor, catering . . Manager /
.) Consultant

Bell Canada Telecommunicati A two-city simultaneous satellite product launch, writing & producing a Producer / Creative
ons live television show that bounced back & forth between 1000’s of Lead / Account
employees watching in both Ottawa and Toronto. Event planning & Manager /
execution (catering, staging, entertainment, logistics, scenario, graphic Consultant
design, multimedia, collateral printed material, branding, content
development, executive leadership . . . )

Tourism Toronto Travel A 3-city Tourism Toronto USA experiential Promo Tour / Road Show Producer / Creative
(Chicago, New York, Washington). Event Planning & execution (logistics, Lead / Account
thematic branding strategy, graphic design, printed collateral, décor, Manager /
entertainment . . .) Consultant

Northern Telecommunicati Trade show booth design, including interactive scenario to promote a new Creative Lead /
Telecom ons product Account Manager /
Consultant

Paramount Travel / Media Launch to announce Canada Wonderland’s acquisition by Producer / Creative
Canada’s Entertainment Paramount Parks, resulting in widespread increased interest in the theme Lead / Account
Wonderland park (scenario, logistics, catering, theme design, entertainment, Special Manager /
FX. . . ) Consultant

Lancome Personal Beauty Media Launch for Poeme perfume. Event planning & execution (thematic Producer / Creative
Products décor & branding, catering, scripting, entertainment, Special FX. . . ) Lead / Account
Manager /
Consultant

Merck Frosst Pharmaceutical Workshop development and delivery for internal training of their sales Producer / Creative
staff (integrated marketing, branding, content development, multimedia, Lead / Account
 graphic design, staging, scripting… ) Manager /
Consultant

Toyota Automotive 25th Anniversary Celebration. Event Planning & execution (thematic décor Producer / Creative
& branding, staging, entertainment . . . ) Lead / Account
Manager /
Consultant

Gordon Food Consumer Goods 4-city trade & road show. Event planning & execution. Created / Producer / Creative
Services – Food developed attendee contest, trade show radio concept, (brand strategy, Lead / Account
Diversified printed collateral, graphic design, show / booth designs, Manager /
soundscaping . . .) Consultant

Canadian Marketing Gala Awards & Dinner Dance. 5 years in a row. Event Planning & Producer / Creative
Marketing execution. (branding, thematic décor, staging & multimedia design, Lead / Account
Association graphic design, content development, scripting, executive leadership . . . ) Manager /
Consultant

Signature Travel Launch of Signature Vacations (in conjunction with Leo Burnett) – a 3-city Producer / Creative
Vacations experiential road show across Canada. Event planning & execution Lead / Account
(multimedia, staging, thematic branding, décor, entertainment, scripting. . Manager /
.) Consultant

TD Waterhouse Financial Merger / press launch for new name & logo for 4,500 guests in the Producer / Creative
outdoor courtyard of Commerce Court (in conjunction with Strategic Lead / Account
Objectives) in the heart of Toronto’s financial district. A banner displaying Manager /
the new logo was unveiled from the top of two 150’ high cranes. Event Consultant
planning & execution (branding, staging, logistics, audio, Special FX . . .)

Proctor & Housewares & Internal National Meeting / Sales Conference. Event Planning & execution Producer / Creative
Gamble Accessories (multimedia design, content development, staging, thematic branding, Lead / Account
graphic design, entertainment . . . ) Manager /
Consultant

Marketing Advertising Annual Awards Gala held at Roy Thomson Hall, Toronto. Event planning & Producer / Creative
Awards execution. Developed Sun Tzu theme, carrying over into staging, Lead / Account
multimedia, scripting, opening video module, graphic design, Manager /
MEGAprojections, executive leadership . . . ) Consultant
Maid of the Mist Tourism / Travel / Press Conference, Dinner Party & Celebration for the media launch of the Producer / Creative
Attraction Maid of the Mist 6 in a clear span tent for 1000 guests, incorporating an Lead / Account
International theme. Event planning & execution (tenting, floor plan, Manager /
logistics, thematic décor, branding, experiential entertainment, food & Consultant
beverage design, multimedia, staging. . . )

Network Computer Fire & Ice Cirque theme at The Bellagio Hotel in Las Vegas for a computer Producer / Creative
Appliance technology Lead / Account
Manager /
company’s branding & sales conference. Event planning & execution Consultant
(entertainment, staging, floor plan, printed collateral, graphic design . . .)

Brunico Publishing Inaugural Annual Awards Gala, The Golden Marble Awards Gala, Producer / Creative
Communications celebrating advertising to children at Chelsea Piers in NYC. Event Lead / Account
planning & execution (staging, floor plan, multimedia, scripting, opening Manager /
video module, graphic design, executive leadership . . .) Consultant

Atmosphere Agency Brand strategy, corporate identity, marketing communications initiatives Creative Lead /
Communications including website, printed collateral, graphic design, credentials Account Manager /
presentation Consultant

Hudson’s Bay Retail Award Ceremony / formal sit-down Dinner Party for 1200 guests. Event Producer / Creative
Company planning & execution (staging, floor plan, entertainment, scripting, Lead / Account
choreography, production, thematic décor & branding . . . ) Manager /
Consultant

Backstage Agency Copywriting / scripting Account Manager /

Productions Copywriter

GlaxoSmithKline Pharmaceutical Internal National Meeting / Sales Conference. Event Planning & execution Producer /
(multimedia design, content development, staging, thematic branding & Consultant / Account
décor, graphic design, entertainment . . . ) Manager / Creative
Lead

IBM Computers New building opening / Media Launch. Event planning, graphic design, Producer / Creative
creative direction & execution Lead / Account
Manager /
 Consultant

BASF Chemicals New head office Opening & staff Gala Party. Event planning & execution Producer / Creative
(tenting, graphic design, entertainment, logistics, staging, catering . . . ) Lead / Account
Manager /
Consultant

Coopers & Financial 85th Anniversary Celebration. Held on the playing field of Toronto’s Producer / Creative
Lybrand Skydome,, complete with everything from carnival games to hot air Lead / Account
balloon rides (catering, logistics, scripting scenario, printed collateral, Manager /
entertainment, staging . . . ) Consultant

American Bar Law Annual Meeting (staging, multimedia, scripting, logistics. . . ) Producer / Creative
Association Lead / Account
Manager /
Consultant.

Bell Canada Telecommunicati Incentive Awards Gala – Spain: Event planning & execution (complete Producer / Creative
ons thematic scenario, staging, décor, entertainment, headliner, food & Lead / Account
beverage design, collateral printed pieces, graphic design, floor plan, Manager /
logistics . . . ) Consultant

American Financial Annual Meeting (staging, multimedia, logistics. . . ) Producer / Creative

Express Lead / Account
Manager /
Consultant

Bell Canada Telecommunicati Incentive Awards Gala – Cruise: Event planning & execution (complete Producer / Creative
ons thematic scenario, staging, décor, entertainment, headliner, food & Lead / Account
beverage design, collateral printed pieces, graphic design, floor plan, Manager /
logistics . . .) Consultant

Sunquest Travel Brochure Launch / Trade show: Event planning & execution (complete Producer / Creative
Vacations thematic scenario, staging, décor, entertainment, food & beverage design, Lead / Account
collateral printed pieces, graphic design, floor plan, logistics . . .) Manager /
Consultant

City of Toronto Government / Promotional copy for tourism / travel brochure Account Manager /
 Travel Copywriter

Airmiles Transport Promotional copy / restaurant reviews for member brochure Account Manager /
Copywriter

Molson Tourism / Travel / Opening Media Launch (décor, staging, logistics, special FX) Producer /
Amphitheatre Attraction Consultant / Account
Manager / Creative
Lead

Oglivy Renault Law Team building program Producer /

Consultant / Account
Manager / Creative
Lead

Ontario Hydro Environment / Internal National Meeting / Sales Conference. Event Planning & execution Producer /
Electricity (multimedia design, content development, staging, thematic branding & Consultant / Account
décor, graphic design, entertainment . . . ) Manager / Creative
Lead

Hudson’s Bay Retail Media Launch of a Southeast Asian Promotion. Event Planning & Producer /
Company execution (complete scenario, multimedia, lighting, staging, Consultant / Account
entertainment, thematic décor, floor plan, food & beverage design, Manager / Creative
logistics. . .) Lead

Royal Trust Financial Internal National Meeting / Sales Conference. Event Planning & execution Producer /
(multimedia design, content development, staging, thematic branding & Consultant / Account
décor, graphic design, entertainment . . . ) Manager / Creative
Lead