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PROFESSIONAL EXPERIENCE
FIRST WORLD MARKETING, St. Michael PA * 2009 to present
An independent firm providing consulting services and representation for sales a
nd marketing on a regional and National basis to CE/ IT manufacturers.
Owner - Mfg Representative
Accountable for initiating new business and managing sales for multiple manufact
urers: , Lasonic Electronics, Global Sourcing Solutions Inc, iView USA, Zemno a
nd Cyber E Sport PTY. Responsibilities include devising winning sales strategies
to enable the sales of manufacturers and comprehensive territory management via
on site customer visits to advance sales, provide training to staff and maintai
n excellent customer relations. Provides detailed sales reports, forecasts and d
rives successful resolution of logistic and accounting issues.
* Created the Sales & Marketing plan for Zemno, a computer peripherals develope
r, for their new DeskBook Series of laptop docking stations for Apple and PC hig
h performance notebooks. Developed web site content ,sales collateral and press
relations.
* Devised and implemented National Sales plan for Cyber Sport PTY, an Australia
n computer accessories mfg; contracting and coordinating 4 mfg rep firms resulti
ng in new sales to major retailers; Dell, Micro Center, Frys Electronics and App
le Computer. Established new distribution accounts Tech Data and Petra Industrie
s. Initiated OEM project opportunities with Hewlett Packard and Activison Blizza
rd.
* Consultant on design refinements and packaging enhancements for the Orbita Fre
estyle Mouse.
* Developed new business for contracted mfg. with national accounts Pep Boys, Am
azon and NEXCOM.
WOLFKING INC, New York, New York * 2006 to 2008
A new manufacturer of innovative gaming input devices and computer accessories.
Director Of Sales & Marketing
Executive management responsibility for all sales and marketing activities world
wide. Responsible for planning and execution of strategies for new business de
velopment, managing customer relations, directing all aspects product management
and branding; including packaging, sales collateral, corporate presentations, r
oadmap development, website creation, overseeing PR and advertising, analyzing m
arket trends, coordinating OEM design and manufacturing projects. Supervised and
trained internal sales staff. Recruited and supported sales activities of six
manufacturer rep firms Developed effective Trade Show programs and lead sales
teams at CeBIT, IFA Berlin, Leipzig Games Convention, CES, Comic-con and E3.
* Managed product development and lead 5 successful new product launches of hig
h performance PC / Mac gaming input devices, including the 2008 CES Innovations
Award winning product the Xxtreme.
* Established new key US accounts, D&H Distributing, Petra Industries, Microcen
ter, Frys Electronics, Dell, Target, New Egg, Amazon, and Costco. Developed sale
s relationships with European and South American Retail and Distribution Channel
.
* Responsible for OEM design wins and product development for the Toshiba X-20 /
Qosmio gaming input devices and gaming keyboards to German companies: Zykon
Gameware and Utron. Coordinated design and marketing teams in Germany, China and
USA.
Robert Costlow
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