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PROFESSIONAL SUMMARY

(10+ years) Strategic communications (internal, external, crisis), writing, edit


ing, sales & marketing, brand management, advertising, business development, pub
lic relations, media coaching, presentations/public speaking, advocacy, lobbying
, government relations, fundraising, non-profit management, special event planni
ng/execution, people, project, campaign & account management
EXPERIENCE
Principal, Paradise Scribe
Jan 2008 to July 2010
Own and manage marketing communications company with an emphasis on writing, edi
ting, branding, media relations and fundraising. Client industries include real
estate, financial risk management software, food & beverage, online retail, ente
rtainment, visitor industries/attractions, NPOs
Director of Development & Communications
June 2008 to July 2010
Easter Seals Hawaii, $18M, 450-employee health & human service non-profit organi
zation. Senior staff member managing four-person fundraising and marketing team:
Successfully managed internal and external communications relating to statewide
operations, programs, services and campaigns (5 islands) including opening of $
8M service center in West Oahu and $3M acquisition of The Arc of Kauai
Provided new and effective strategic direction in all fundraising and marketing
channels (advertising, brand management, public relations, Web site, direct mai
l, email marketing, capital campaign, major gifts, planned giving, grant writing
)
Successfully managed editorial oversight of all written publications and commun
ications
o Increased donation revenue via newsletter solicitations by 40% in first 18 mon
ths
o Drafted or edited grants that secured more than $800K during first six months
Launched online fundraising initiative, improving quality and effectiveness of
Web site
o Increased online donation revenue by 225% between first and second fiscal year
s
Managed successful fundraising and outreach events (walk, culinary gala, golf t
ournament, holiday festival, tradeshow/conference exhibits) meeting or exceeding
budget goals
Successfully cultivated corporate sponsorships (between $50K and $150K annually
) including national companies such as CVS, Safeway, Century 21 and Amway
Effectively advised senior staff and 13 program managers on fundraising, media,
marketing and community outreach in distinct markets
Conceived, launched and managed Alumni Relations Program to cultivate, engage a
nd retain ESH families statewide as volunteers and donors
Director, Communications Pacific, Honolulu, HI ($5M marketing, PR agency)
Aug 2006 to Nov 2007
Provided effective counsel to diverse business and non-profit clients on marketi
ng communications, public relations and community outreach (transportation, tele
communications, biotech, retail, petroleum, environmental remediation, commercia
l shipping); drafted new business proposals
Executive Communications Manager, Microsoft Corporation, Redmond, WA
Oct 2005 to Mar 2006
Effectively managed internal communications for Sr. VP of Worldwide Services & I
T, a $2B, 13,000-employee group of technical support and service professionals i
n the enterprise and consumer markets with divisions in North America, Europe, A
sia and the Middle East
Senior Communications & Government Affairs Manager, MCI, Seattle, WA
Dec 2004 to Oct 2005
($8B global communications technology company) Successfully managed communicatio
ns and government affairs in four western states; effectively advocated for issu
es crucial to communications technology industry with governors, legislators, re
gulators and trade/community groups
Director of Communications, Seattle City Attorney (elected)
Jan 2002 to Nov 2004
Successfully managed communications, media relations and external affairs for $1
3M government agency (civil litigation, criminal prosecution); served as deputy
chief of staff, agency spokesperson, legislative liaison, public safety liaison,
policy researcher and public disclosure officer
Chief Purser, International Cruise Lines
1990 to 1996
Senior officer responsible for the comfort, satisfaction and administration of a
n average 1,500 customers in international destinations; successfully managed cu
stomer service teams of 5 to 10 non-U.S. officers, with oversight of 200 to 300
international employees; effectively managed hotel communications and logistics
nerve center (including during at-sea shipboard fire)
PROFESSIONAL ACCOMPLISHMENTS
Easter Seals Hawaii Successfully cultivated CVS as a major corporate sponsor fo
r Easter Seals Hawaii after CVS purchase of Longs Drugs, facilitating the compan
ys cause-marketing goals while navigating the complexities associated with a mai
nland acquisition of a revered Hawaii chain/brand
MCI Managed lobbying strategy resulting in Washington State Senate reviewing te
lecommunications statute to address regulatory disparity and economic impacts of
emerging communication technologies (VoIP, WiMAX, broadband) on urban and rural
communities
Seattle City Attorneys Office Managed research and successful communications st
rategy (national press, internal stakeholders, constituents) surrounding passage
of city ordinance first in U.S. mandating transfer of fines and transaction f
ees of johns prosecuted for solicitation of a prostitute to a new fund to suppor
t programs designed to help women exit the sex trade
Washington State Historical Society Envisioned, secured private funding for and
managed the design and production of two 450 square foot exterior arched advert
ising banners to complement the Washington State History Museums unique architec
ture
The Ackerley Group Created and managed corporate giving program for advertising
division, managed annual in-kind media donations averaging $50,000
Other employment
June 2006 to Nov 2007 Commercial Insurance Agent, Harper Insurance Services. Rel
ocated
to Honolulu to manage family business ($1M portfolio of insurance clients)
Sept 2000 to Jan 2002 Brand Strategist, technology companies, Parker Le Pla, Sea
ttle, WA
March 1997 to Aug 2000 Marketing & Fundraising Manager, Seattle-King County Hist
ory Museum, Washington State History Museum
July 1996 to March 1997 Marketing & Advertising Coordinator, The Ackerley Group,
Seattle, WA
EDUCATION
Master of Public Administration, Seattle University
BA, History, Antioch University Seattle
AA, North Seattle Community College
Punahou School
Professional Associations
Member, Association of Fundraising Professionals
Hawaii Bicycling League communications volunteer
Vice President, Sponsorships, American Marketing Association, Hawaii Chapter
Vice President Corporate Relations, American Marketing Association, Puget Sound
Chapter
Volunteer broadcast journalist, Evergreen Radio for the Blind (Washington & Brit
ish Columbia)
Licenses/Certificates
U.S. Merchant Marine Chief Purser
PADI Advanced Open Water & Rescue Diver

PROFESSIONAL SUMMARY
Marketing communications/public relations
15 years experience in strategic marketing communications for diverse organizat
ions, products, services, campaigns and fundraising projects/initiatives (public
, private, non-profit sectors)
15 years experience in professional writing (speech, copy, technical, editorial
, proposal, research)
15 years experience in public speaking (audiences large and small, friendly and
unfriendly)
15 years experience in media relations management and training
15 years experience in managing design, production and distribution of marketin
g & sales collateral, advertisements, videos, campaign materials (commercial, po
litical), Web sites
10 years experience in grant writing including administration, compliance and r
eporting
Government affairs/non-profit management
15 years experience in managing community outreach, public education and extern
al affairs on behalf of private companies, non-profit organizations and public a
gencies
13 years experience in state and local intergovernmental relations, policy rese
arch, advocacy, legislative/government affairs, and lobbying from grassroots to
statewide level
13 years experience in fundraising (individuals, corporations, foundations, sta
te and federal sources), member/constituency cultivation, donor/sponsor cultivat
ion and recognition, board relations, volunteer management
People/special event/budget management
15 years experience in event management organizing/facilitating large group co
nferences, campaign receptions, member/constituent/donor recognition and marquee
fundraising events
7 years managing and coaching junior staff in media, marketing communications,
fundraising
6 years experience in reconciling an average 1,500 customer accounts every seve
n to ten days with direct financial oversight of payrolls, retail concessions an
d vendor contracts ($200,000 multi-currency transactions per cycle)
Travel/hospitality/customer service management
6 years experience as a maritime officer with responsibility for the comfort, s
atisfaction and administration of an average 1,500 customers in international de
stinations; regularly managing crises upon illness, death or evacuation of a cus
tomer or employee in foreign ports-of-call
6 years experience in working directly with local, national and international t
ravel/hospitality media, vendors, travel agents, tour operators and visitor/conv
ention bureaus
Professional hospitality/tourism experience in the following countries/geograph
ical areas: Alaska, Aruba, British Virgin Islands, Bonaire, Colombia, Costa Rica
, Curacao, Dominican Republic, French West Indies, Grand Cayman, Grenada, Hawaii
, Jamaica, Mexico, Nova Scotia, Quebec, Puerto Rico, St. Kitts, Tahiti, U.S. Vir
gin Islands

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