Vous êtes sur la page 1sur 12

INTRODUCTION

The main objective of the project was to find out the satisfaction level

of existing customers and understanding the competitive environment

and suggesting further strategies to improve and sustain the market

share of Vodafone. Features affecting the buying behavior of the

customers and churn management were also studied.

After completion of this project I found that in spite of the fact that

Vodafone is the market leader among the GSM cellular operators but

still it have to workout new strategies in order to compete Airtel who is

the major competitor in the private sector and other players in the

industry. Maximum no of mobile users are in the age group of 15-32,

which are mostly student and young executives. Maximum no of users

are using pre-paid cards.

WLL and CDMA are new technologies so people are curious about it.

But as far as switching from GSM to WLL is concerned they are

adopting the policy of wait and watch.

Vodafone has a strong brand image in the cellular market but still it

needs regular innovations and differentiation to be implemented to have


a competitive edge above the other potential players in the industry.

After completing the survey I arrived at a conclusion that there is an

extensive competition in the cellular segment within the telecom

industry.
OBJECTIVE OF THE STUDY

• To know the position of Vodafone by analyzing customer

satisfaction and competitive market within the cellular industry.

• Focus on maximizing revenues and margins;

• Capture maximum telecommunications revenue potential with

minimum geographical coverage;

• Offer multiple telecommunications services to provide customers

with a "one-stop shop" solution;

• Position itself to tap data transmission opportunities and offer

advanced mobile data services;

• Focus on satisfying and retaining customers by ensuring high

level of customer satisfaction;

• Leverage strengths of its strategic and financial partners; and

• Emphasize on human resource development to achieve

operational efficiencies.
RESEARCH METHODOLOGY

2.1 SIGNIFICANCE OF THE STUDY

For any business venture, Brand preference and competitive

analysis of Vodafone in the cellular industry go hand in hand.

Opportunities come and go but business comes from the ones, which

are handled properly in terms of leads. Leads for any new opportunity

are very important for it to turn out a profitable venture.

2.2 MANAGERIAL USEFULNESS OF THE STUDY

• Helps to have sale experience

• Helps to deal with different customers

• Helps to overcome the objections of the customers

• Helps to understand the problems of agents in a broader prospect


COLLECTION OF PRIMARY DATA

We collected primary data during the course of doing experiments in an

experimental research. We can obtain primary data either through

observation or through direct communication with respondents, or

through personal interviews.

COLLECTION OF SECONDARY DATA

Secondary data means data that are already available i.e. they refer to

the data which have already been collected and analyzed by someone

else. it may either be published data are available are available in:

• Various publications

• Technical and trade journals

• Books, magazines & statistics

SAMPLE SIZE

Sample size for customer’s needs and satisfaction level: 100

Sample size for dealers/retailers: 50


LIMITATIONS

1. The study is restricted to Delhi only.

2. The population size is very small as compare to population size.

3. There can be errors in sampling

4. Time constraints were there.

5. People might give their biased option


QUESTIONNAIRE

Personal Information:

Name of M/s: …………………………………………..

Name of establishment/store.

Address:…………………………………………………

Phone:………………………………………..

E-mail:………………………………………..

1. Type of Outlet:

Showroom General Store PCO Pan Shop

Any other (please specify)…………………….


2. Location:

Visibility-

(a) Premium Location

(b) Average Location

(c) Not Good Location

3. Type of Area:

Mall Commercial Residential Industrial Office Complex

4. Since how long you are in this business/ profession?

0-1year 1-3years 3-5years 5 or more years

5. Since how long you are dealing with Vodafone?

0-1year 1-3years 3-5years 5 or more years

6. Basically which of the operators you deal with?

Vodafone Airtel Tata Indicom Idea Reliance MTNL


7. Any particular reason for dealing with the above mentioned

operators?

…………………………………………………………………………

…………………………………………………………………………

8. How much commission you get from these companies?

On new connection

Vodafone Airtel Tata Indicom Idea Reliance MTNL

On Recharge coupons

Vodafone Airtel Tata Indicom Idea Reliance MTNL

9. Which connection do the customers prefer when they come at

your doorstep?

Vodafone Airtel Tata Indicom Idea Reliance MTNL

Postpaid Prepaid

10. Which connection you advise for customers?


Vodafone Airtel Tata Indicom Idea Reliance MTNL

11. What is the ranking of various operators in terms of fewer

complaints?

Vodafone Airtel Tata Indicom Idea Reliance MTNL

12. Any suggestions for Vodafone?

…………………………………………………………………………

…………………………………………………………………………

We Value your Suggestions

Thanks
REFERENCES

BOOKS

 MARKETING MANAGEMENT– “Introduction to

MARKETING” – SWAPNA PRADHAN ( TATA McGRAW-

HILL)

 BUSINESS LINE - boom: ADS can give the extra thrust-S. D.

Nai Friday, May 27, 2009

 BUSINESS : The debate rages- Shanthi Venkataraman,

Thursday, Nov 24, 2008

 INDIAN BRAND FOUNDATION – BRAND INDUSTRY ,

BRANDING.

WEBSITES

http://www www.vodafone.in

http://www.strategy-business.com/

http://www.cia.gov/cia/publications/factbook/geos/in.html

http://www.retailadvisors.net/
http://www.ibef.org/

http://www.retail.com/

http://www.retailbiz.com/

http://www.trai.com/

Magazines

 FINANCIAL EXPRESS - Even without MOBILE, CELLULAR

booms – DEC 31 2008

 EXPERT ANALYSIS OF THE CELLULAR INDUSTRY RACE-

02/02/06 BY RAJ…

 TELECOM in single brand not to affect local shops-Tuesday,

February 21, 2009.

Vous aimerez peut-être aussi