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The main objective of the project was to find out the satisfaction level
After completion of this project I found that in spite of the fact that
Vodafone is the market leader among the GSM cellular operators but
the major competitor in the private sector and other players in the
WLL and CDMA are new technologies so people are curious about it.
Vodafone has a strong brand image in the cellular market but still it
industry.
OBJECTIVE OF THE STUDY
operational efficiencies.
RESEARCH METHODOLOGY
Opportunities come and go but business comes from the ones, which
are handled properly in terms of leads. Leads for any new opportunity
Secondary data means data that are already available i.e. they refer to
the data which have already been collected and analyzed by someone
else. it may either be published data are available are available in:
• Various publications
SAMPLE SIZE
Personal Information:
Name of establishment/store.
Address:…………………………………………………
Phone:………………………………………..
E-mail:………………………………………..
1. Type of Outlet:
Visibility-
3. Type of Area:
operators?
…………………………………………………………………………
…………………………………………………………………………
On new connection
On Recharge coupons
your doorstep?
Postpaid Prepaid
complaints?
…………………………………………………………………………
…………………………………………………………………………
Thanks
REFERENCES
BOOKS
HILL)
BRANDING.
WEBSITES
http://www www.vodafone.in
http://www.strategy-business.com/
http://www.cia.gov/cia/publications/factbook/geos/in.html
http://www.retailadvisors.net/
http://www.ibef.org/
http://www.retail.com/
http://www.retailbiz.com/
http://www.trai.com/
Magazines
02/02/06 BY RAJ…