Gregory C.

Wolkon
3147 Pinehurst Dr. Corona, CA 92881 * (951)-757-9362 * gwa3a9c8@westpost.net
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Summary: A results-oriented executive, with the proven skills to grow revenue, c
ontrol costs, and develop teams in
support of the company's strategic vision. My extensive track record as a natio
nal sales leader, national chain-customer
relationship builder, corporate-project leader, and supply chain director, makes
me an ideal senior-level addition to a
forward-thinking company with a smart growth agenda.
* Dynamic leader of successful large organizations and energetic producer of sup
erior results
* Proven ability to develop and rebuild underperforming teams and develop emergi
ng talent
Education:
* B.B.A. Marketing - University of Georgia
* Food Industry Management Program Graduate School - University of Southern Cali
fornia
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Arctic Glacier, Inc. 11/09 - 8/10
Arctic Glacier Inc., is a leading producer, marketer, and distributor of high-qu
ality packaged ice to Grocery and C-store outlets as well as non-retail customer
s. They have the #2 Market Share in the U.S. and the #1 Market Share in Canada.
VP Sales and Marketing - North America 11/09 - 8/10
Responsibilities: Led all sales and marketing activities for $226MM public packa
ged-ice company. Was a member of the corporate executive team and reported dire
ctly into the President and CEO. Had HQ responsibility for Walmart, Kroger, SUP
ERVALU, Safeway, Target, Couche-Tard, and 7-11. Worked closely with the EVP of
Operations, who directed the company's DSD and warehouse network of 39 manufactu
ring and 48 distribution facilities.
Key Accomplishments:
* Drove 2010 Q2 sales growth of $1.1MM vs. 2009, which ended a string of 7 conse
cutive quarterly sales decreases
* Led entry into the Arizona, Colorado, and Las Vegas markets with 2010 estimate
d organic growth of $15MM. Fry's (Kroger), King Soopers (Kroger), Circle K (Cou
che-Tard), and Smart and Final were the key customers that were secured away fro
m Arctic's largest competitor to enable the new market entries.
* Overcame competitive challenges at Walmart nationally and stopped Arctic's lea
ding competitor, who had gained 20% of Arctic's Market Share during 2009, from g
aining any additional Share
* Effectively thwarted competitive efforts in California to retain and grow curr
ent customer base at Safeway, Walmart, SUPERVALU, Smart and Final, Save Mart, an
d Stater Bros.
* Re-designed the sales organization in February, 2010, to more strategically al
ign the sales team with Arctic's customers and the internal Operations Team. Pr
eviously, Sales had been reporting into Operations, so this represented a major
culture shift that was extremely well received by both the Sales and Operations
Teams.
* Established strong working relationships with each customer I had responsibili
ty for, in a very short time period
* Led customer teams who had responsibility for Stater Bros., Smart and Final, S
ave Mart, Winco, Costco, Sam's, Loblaw's, Rite Aid, CVS, Wawa, Speedway, Meijer,
Tops, Wilson Farms, Metro, Sobey's, A&P, and Spartan. Personally met with thes
e customers and quickly established growth parameters and trusted working relati
onships.
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Kraft Foods North America/Nabisco Biscuit Company 1/87 - 11/09
 Senior Director Supply Chain - So. California Region - Irvine, CA
7/08 - 11/09
Responsibilities: Managed 1 of the 7 Distribution Centers in North America with
annual revenue of $1.3B. Had responsibility for 4 facilities in a DSD warehouse
and delivery network, which had combined annual revenues of $270MM. Their combi
ned annual operating budgets were over $31MM. The team consisted of 10 managers
, 110 unionized warehouse and delivery employees, and 170 third-party associates
.
Key Accomplishments:
* In 2008, over-delivered budget at the Distribution Center by $766M, improved p
roductivity by 31%, reduced safety incident rate by 63%, and reduced turnover by
50%. Achieved 2008 DSD budget as well.
* Received the 2008 North America Leadership and Excellence Award for the most i
mproved Distribution Center
* Through September 2009, over-delivered Distribution Center budget by $170M, im
proved productivity by 7%, reduced safety incident rate by 17%, and reduced cust
omer credit claims by 12%
* Through September 2009, over-delivered DSD budget by $120M, improved productiv
ity by 22%, reduced safety incident rate by 55%, and reduced unsaleable and fres
h returns by 21%
National Director of Retail - Safeway - Livermore, CA
1/07 - 7/08
Responsibilities: Led $1B nation-wide Customer Retail Management Team whose resp
onsibility was to coordinate and execute sales programs and marketing events for
the entire Safeway U.S. chain. Charged with coordinating national programming
between our Safeway HQ team and our national retail sales force.
Key Accomplishments:
* Finished 2007 +3.5% in total sales, + 5.6% in DSD sales, and +1.2 points in DS
D market share, each which led all other national grocery customer business team
s
* Led nation-wide Safeway retail structural changes that further grew sales by a
n incremental 2% and improved retail execution of all corporate programming
* Implemented internal Division-level changes which drove immediate improvement
in communication to retail
* Recognized as the country's most-effective communicating national customer tea
m, from the internal Safeway team to the external retail organization, based on
two nation-wide surveys
West Area Director DSD Supply Chain - Irvine, CA
1/04 - 1/07
Responsibilities: Sold comprehensive alternative-delivery programs to Walmart,
Safeway, Albertsons, Kroger, and major regional chains (HEB, Stater Bros., Save
Mart, Bashas, and United). Directed the West Area logistics teams on the implem
entation of these initiatives. Co-managed the Area's $45MM operating budget.
Key Accomplishments:
* Recognized by Senior Management as the company's leading DSD Supply Chain Dire
ctor from 2004 - 2006
* Led the company in Guaranteed Delivery and Off-hour Delivery implementation th
at resulted in productivity savings of over $6MM in the West Area from 2004 - 20
06
* Sold in and implemented a nation-wide "No Check-in, Random Audit Program" at S
afeway in 2005 that saved Kraft $1.2MM annually and increased annual sales by ov
er $1MM
* Led nation-wide DSD Out of Stock Project at Albertsons' Philadelphia-based ACM
E Division in 2006. Project results led to sweeping changes in how that custome
r viewed both merchandising and shelf-volume opportunities.
Regional Director Customer Logistics/Operations - Irvine, CA (Kraft purchased N
abisco 6/01) 3/01 - 1/04
Responsibilities: Led $250MM DSD warehouse and delivery network in the SoCal an
d Las Vegas markets and had an annual operating budget of $15MM. Network consis
ted of 4 warehouse and delivery facilities with a team of 8 Managers and 130 uni
onized warehouse and delivery employees.
Key Accomplishments:
* Delivered results on or under budget 3 consecutive years. In 2001, reduced co
sts by $1.2MM vs. 2000, while improving service at retail. Reduced costs in 200
2 and 2003 by a combined $1.1MM by reducing headcount by 15, reducing trucks per
day by 9, and increasing productivity by 40%.
* In 2001, led closure of 3 Branches, the opening of 2 new Branches and 1 Cross
Dock. Negotiated a new 4-year contract with the Teamsters and repaired previous
ly damaged relationships with the Union's leadership.
* From 2001 - 2003, led the company in implementation of alternative-delivery me
thods by selling them into Vons, Albertsons, Ralphs, Stater Bros., and Food4Less
. This resulted in a $1.2MM productivity savings for the Region.
* Hired and promoted 2 entry-level managers, both who have since been promoted t
o Director level
Regional Director Retail - Brea, CA
1/99 - 3/01
Responsibilities: Led $115MM DSD retail sales organization in the SoCal an
d Las Vegas markets with a team consisting of 10 District Managers, 94 Sales Rep
s, 1 Training Specialist, and 100 Full and Part-time Merchandisers
Key Accomplishments:
* Led the country in 1999 with sales growth of 6.2% and a market share gain of 1
.3 points
* In 2000 grew sales by 8%, increased market share by 1.2 points, and reduced fi
xed-selling costs by $1.8MM
* Promoted 3 District Managers, 2 of which became Directors, along with promotin
g 6 Sales Reps into management
* Reduced Sales Rep turnover from 45% in 1999 to 14% in 2000
National Project Leader - Sales Rep Ordering System - East Hanover
, NJ 5/97 - 1/99
Responsibilities: To lead, develop, and deliver a new nation-wide Sales Rep Ord
ering System to help reduce Out of Stocks and improve Sales Rep efficiency. Dev
eloped this system concurrently with new SAP order management system.
Key Accomplishments:
* Responsible for an operating budget of $17MM which included purchase of hardwa
re, development of software, team payroll, development of the training program a
nd the training team, and rolling out the training program
* Recruited 18 Sales Reps from all over the country, trained them to deliver the
training program, and completed the national rollout in 9 months and on schedul
e. 16 of the 18 Reps were subsequently promoted into management.
Key Accomplishments (cont.):
* Reduced Out of Stocks by 0.5% which resulted in a $20MM annual sales increase
and reduced order-writing time for the Reps by 10 minutes per store, which resul
ted in a $2MM productivity savings
* Received the Nabisco Presidential Award in 1999 from company President and CEO
Rick Lenny, for my outstanding leadership on this project. Was 1 of only 6 of
Nabisco's 35,000 employees to earn the award that year.
West Area Director Customer Marketing - Ontario, CA
1/96 - 5/97
* Created Consumer Tie-ins with Vons and Disney's re-release of the Jungle Book
video, at Fred Meyer with Disney's Beauty and the Beast video, and with AMC Thea
ters and the entire Arizona market
* Developed Consumer Sweepstakes Giveaway with Safeway, and an Oreo Stacking Eve
nt with Ralphs
Regional Market Leader - Brea, CA
 7/93 - 1/96
* Led $60MM Retail Sales and Customer Team, which consisted of 4 District Manage
rs, 4 Key Customer Managers, 55 Sales Reps, and 60 Merchandisers. Had HQ sellin
g responsibility for Lucky, Albertsons, the Military (DECA), and all SoCal Indep
endent/Hispanic chains.
* Exceeded sales objective by 3.5% and grew business by 7.2% during this time
* Effectively managed $20MM annual trade budget and a $14MM G&A budget with no o
verspending
West Area Manager of Systems - Pleasanton, CA
2/92 - 7/93
* Trained the Area's 35 Key Customer Managers on new selling software and progra
ms
* Supported Area Customer Teams in their efforts to gain shelf space
District Sales Manager - Culver City, CA
1/90 - 2/92
* Led $18MM retail sales team and grew sales by 15% in year 1 and 11% in year 2.
The team had not grown volume for 19 consecutive months prior to my arrival.
* Recruited and trained 7 of the team's 12 Sales Reps over a two-year timeframe

Account Representative Vons - Brea, CA - Responsible for field merchandising a

nd district-level contacts 9/88 - 1/90
Sales Representative - San Diego, CA - Attained all 17 sales objectives and gr
ew the business 16% 1/87 - 9/88
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Professional Development:
* EmpowerU EQ: Communicating With Power - Livermore, CA
* EmpowerU Leadership Adventure - Dallas, TX
* EmpowerU Leadership Awakening - Sacramento, CA
* Leadership and High-Performing Teams, Center For Creative Leadership - Colorad
o Springs, CO
* Dale Carnegie Human Relations and Public Speaking Program - Reno, NV
Key Accomplishments:
* 2008 - National Leadership and Excellence Award Winner - For having the most i
mproved Distribution Center in North America
* 2006 - National Diamond Leadership Ring Winner - For successfully leading the
ACME Out of Stock Project
* 2005 - National Play To Win Leadership Award Winner - For my sale to Safeway o
f the "Random Audit/No Check-in" Program
* 2004 - West Area Logistics Trailblazer Award - For leading the country in sale
s of customer initiatives
* 2003 - West Area Logistics Region of the Year - For superior business results
* 2002 - West Area Logistics Breakthrough Region of the Year - For turning aroun
d one of the worst-performing regions in the country and successfully leading it
through massive successful change
* 2000 - West Area Sales Region of the Year - For delivering "Triple Crown" perf
ormance and leading the country in turnover reduction
* 1999 - National Presidential Leadership Award - For the outstanding results de
livered on the Sales Rep Ordering System Project and for the promotion into mana
gement of 16 of the 18 training team members
* 1997 - Was the only Nabisco employee selected to attend the exclusive Food Ind
ustry Management Graduate Program at USC. This Program draws students from all
over the country and has an annual class-size limit of 30.