DEBORAH S.

DEMARSE
11 September Walk, Long Beach, New York 11561
415.314.7721
debbiedemarse@gmail.com

CONSUMER GOODS ACCOUNT MANAGER

Experience Building Start-Up, Turnaround & Profitable Companies
Facilitate Corporate Change & Build Strategic Partnerships | Skilled Relationshi
p Manager | Customer-Driven Management Style
Customer-oriented, results-driven, and dynamic executive, offering more than 25
years of extensive sales, marketing, and business development experience; equipp
ed with consistent record of increasing sales and revenue. Show competency in pl
anning and directing reorganization of business processes and programs to improv
e efficiency and productivity while reducing costs. Offer high caliber managemen
t qualifications in developing and implementing effective sales and marketing st
rategies and plans. Entrepreneur and visionary, capable of leading and motivatin
g people at all levels to achieve maximum potential while attaining corporate ob
jectives. Known for versatility and effectiveness in stressful situations.

CORE COMPETENCIES
- Consultative and Solutions Selling
- Consumer Goods Accounts Retention
- Persuasion/ Negotiation / Closing Expertise
- Outstanding Customer Service and Relations
- Marketing Campaigns and Promotions
- Profit and Loss Projections
- Leadership, Training, and Team Building
- Budget Control and Implementation
- Business Management and Operations
- Superior Interpersonal and Presentation Skills
- Problem Resolution and Decision Making
- Articulate Oral and Written Communication

SUMMARY OF EXPERIENCE

SALES AND MARKETING OPTIMIZATION

- Expanded the territory and created innovative marketing strategies, camp
aigns and sales promotions to penetrate accounts, qualify new opportunities and
generate new business account
- Conducted sales forecasting and strategic planning to ensure corporate p
rofitability while analyzing business developments and monitoring market trends
- Attended and hosted various trade shows, sales events, workshops, semina
rs, charity events, and lectures to increase brand recognition
CUSTOMER SERVICE AND RELATIONSHIP BUILDING
- Established and maintained long-term quality relationships with vendors
and clients by providing superior customer service, which generated sales and ne
w business opportunities
- Regularly communicated with clients to address client’s issues and concerns
on-time and to ensure clients’ satisfaction
- Orchestrated and hosted numerous local charity events to provide good wi
ll and create favorable public image
BUSINESS OPERATIONS MANAGEMENT
- Directed and coordinated all business aspects with focus on sales, marke
ting, merchandising, P&L, and leadership
- Created and reviewed financial statements, sales reports and other perfo
rmance data to measure goal achievement as well as to determine areas needing co
st reduction and improvement
- Conducted extensive trend research, theme inspiration and color directio
n to produce fresh new collections
LEADERSHIP, TRAINING AND SUPERVISION
- Determined staffing requirements; coordinated hiring and training of emp
loyees to enhance overall efficiency
- Facilitated training to team members to develop competencies and achieve
the highest level of productivity
- Fostered a positive working environment for staff to create team unity t
o improve their performance
MARKETING TRENDS AND PRODUCT DESIGN
- Researched market trends and conceived concepts to translate into design
, development and manufacture of premier products
- Utilized an integrative approach in designing and producing products, fo
cusing on innovation, advanced technological techniques and special attention to
customer’s needs and lifestyles
- Committed to supporting customers, fulfilling and exceeding their expect
ations and enabling them to be more competitive in the market place

EMPLOYMENT HISTORY

FOUNDER / OWNER ~ IM-BRUE INC., LONG BEACH, NY 2009–PRESENT

- Invented, designed, developed and contracted manufacture of cocktail inf
users
- Redefined contemporary cocktails through the creation of an organic and
all natural flavor combinations of fruits, herbs, plants, spices and other natur
al ingredients

WINE SPECIALIST ~ DEAN & DELUCA, ST. HELENA, CA 2008

- Regularly communicated and marketed high ticket clients to increase stor
e sales
- Consistently surpassed weekly sales quota by 25%
- Organized and hosted winemaker and local winery events
- Demonstrated extensive knowledge of over 800 California Wines through bi
-weekly wine tastings and educational meetings with wine director, wine distribu
tor education, and regular visits to partner wineries

FOUNDER / OWNER ~ RAW HOTEL COLLECTION, NEW YORK, NY 2004–2007

- Developed and sold originally through owned yoga studio a line of organi
c yoga and beauty products that by request was also sold into upscale and boutiq
ue hotels across the country.
- Sold and serviced major clients, such as Marriott, Hilton, Westin, Hotel
Monaco, Devil’s Thumb Ranch and The Teatro Hotel; distributor In-Rooms Plus carried
line of product as part of their guest offerings
- Featured article in June / July 2005 Top of the Town Issue of 5280 Magaz
ine (Denver’s Mile-High Magazine)
- Recognized as the Editor’s Choice Award 2005 Finalist at the International H
otel Show Jacob Javits Center NYC

OWNER ~ HYE YOGA STUDIO, DENVER, CO 2002–2004

- Re-modeled and designed every aspect of the studio space which included
a retail boutique and yoga space
- Offered six styles of yoga while simultaneously managing 10 instructors
and more than 600 members
- Featured in the 2003 February issue of the United Airlines Hemisphere Ma
gazine as one of the top 10 places to visit while in Denver
- Sold to Core-Power yoga as part of their national expansion

SENIOR SERVICES ACCOUNT MANAGER / NETWORK MANAGEMENT SPECIALIST ~ LUCENT TECHNOL

OGIES ~ ENGLEWOOD, CO 2000–2002
- Exceeded quota of $5M by 183% by demonstrating exemplary account managem
ent skills and high degree of personal commitment
- Participated in education of prospective and current clients while hosti
ng numerous special events to foster client relationships at yearly trade show i
n Las Vegas

GLOBAL ACCOUNT MANAGER ~ LUCENT TECHNOLOGIES, OVERLAND PARK, KS 1999–2000

- Served as catalyst in every aspect of expanding and developing the Sprin
t business globally
- Displayed unsurpassed expertise in managing the global account, thus exc
eeding $9M quota by 168%

NATIONAL ACCOUNT EXECUTIVE ~ LUCENT TECHNOLOGIES, FREMONT, CA 1997–1999

- Masterfully led the Applied Materials and Advanced Micro Devices (AMD) h
eadquarter locations
Primarily held responsible for closing in excess of $20M business
- Received “Super Achievers,†“Millionaires Club,†and “General Manager’s E
monstration of exemplary performance and dedication

FOUNDER / OWNER PARTNER ~ 2CHICSANDABOTTLEOF WINE.COM, PALO ALTO, CA 1997–1999

- Developed and drove all efforts in the creation of corporate web site; l
aunched the website at the Women for WineSense Conference in Shell Beach, Califo
rnia where Margot Mondavi and Julia Childs were being honored
- Interviewed wine makers and industry professionals, published articles o
n wine, food, pairings and entertainment to achieve more than 1000 hits a day on
site; sold domain name to wine-searcher.com

EARLIER CAREER
SALES REPRESENTATIVE ~ Voicecom, San Francisco, CA 1996–1997
LOAN OFFICER ~ Glendale Federal Bank, San Francisco, CA 1994–1996
SALES REPRESENTATIVE ~ Bonnie Doon, San Francisco, CA 1990–1994
PRODUCTION ASSISTANT ~ Gordon Henderson, San Francisco, CA 1988–1990
PRODUCTION ASSISTANT ~ Jeanne-Marc, San Francisco, CA 1987–1988
ASSISTANT TO THE PRESIDENT / OWNER ~ Fritzi California, San Francisco, CA
1985–1986

EDUCATION
MASTER OF TECHNOLOGY MANAGEMENT PROGRAM ~ University of Denver, Denver, CO
CERTIFICATE IN ORNAMENTAL HORTICULTURE ~ City College of San Francisco, San Fran
cisco, CA
BACHELOR OF SCIENCE IN TEXTILE TECHNOLOGY ~ Buffalo State College, Buffalo, NY
VISITING STUDENT PROGRAM / TEXTILE TECHNOLOGY PROGRAM ~ Fashion Institute of Tec
hnology, New York, NY
WINE STUDIES PROGRAM ~ Culinary Institute of America, St. Helena, CA

PROFESSIONAL AFFILIATIONS
Board Member, Walks Association-Long Beach, NY: 2010 | Board Member, Titanium Lo
fts-Denver, CO: 2008