412-295-3447 Cell

mlaa0dea@westpost.net
Pittsburgh, PA, 15238
Michael Lucey

Summary

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Top 5% in USA stack ranking for 20 year sales career
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Top hardware placement representative for 13 years
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Proven closer and territory turn-around specialist

Experience

CEPHEID MARKETS AND SELLS REAL TIME PCR TECHNOLOGY TO HOSPITALS FOR
DNA DETECTION OF INFECTIOUS DISEASES

CEPHEID-PITTSBURGH, PA 7-06 TO 6-8-10

SENIOR MOLECULAR SALES SPECIALIST
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Stepped into territory that was at 40% to plan (2MM) and ended up at
98%($4.9MM)
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Added 26 new assays in 5 months and $2.2MM in new business including
$740K in new hardware
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Secured standing orders for over $4MM for 2010 business

CEPHEID-CHICAGO, IL
 CENTRAL REGIONAL SALES MANAGER 1-09 TO 7-09

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Managed a 14 state region with 8 direct reports and 2 FTSS
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Hired 3 new sales reps for the expansion territories included in
region. One finished as #1 MPC and won Rookie of Year
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Achieved 98% to plan ($16.4MM) in the first 2 quarters of 09 in a
depressed economy with 17% ($2.78MM) increase from 2008 ($27.75MM
quota) same quarter to quarter revenues.
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Left position as #1 region in the country % increase year over year.
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Left RSM position to move to PGH to be with my #1 priority, my
children.

CEPHEID, SUNNYVALE, CA 7-08 TO 1-09

TACTICAL MARKETING MANAGER-PRODUCT MANAGER-MRSA
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Produced and delivered several value proposition pieces to assist
sales team to close new business.(Will outline during interview)
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Produced, launched, and executed several year end promotions netting
company over 12MM in sales and over 20MM in standing orders for 2009.
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Managed all trending and forecasting of HAI portfolio.$60MM MRSA
segment.
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Served as only legitimate bridge between sales and strategic
marketing team to develop synergy between groups.
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Training of US and UK sales forces on all aspects of the sales
process and the use of marketing material to assist in that process.
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 Led group with 10 assignments for National Sales Meeting for 08 and
09.
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Introduced the utilization of Webinars and other value added
programs to bring attention to our companies products.

CEPHEID- BOSTON, MA 7-06 TO 7-08

SENIOR SALES SPECIALIST
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Left sales in #1 position in capital sales and reagent growth total
dollar volume producer out of 23 reps nationwide
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Presidents Club winner for FY 2007 as one of 3 top reps in the
country out of 22 nationwide.
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Finished FY2007 over 200% to plan with over 4.7MM in sales.
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Earned Rookie of the Year honors for 2006 along with 5 other
quarterly awards at our National meeting in January of 2007. This was
achieved in only 6 months of FY 06.
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Conducted very successful and profitable Symposium in New England
that netted over 2MM in new business.
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Extremely well organized and focused on outcomes.
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Helped train, coach, and teach 2 new hires on the east coast.
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Have extensive files on past performance documentation with Cepheid,
Sysmex, Roche, and BD.

ABAXIS CORPORATION 12-05 to 4-06

Sales Specialist
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Responsible for capital equipment sales in the veterinary market of
Chemistry and Hematology diagnostics direct from the manufacturer and
through distribution.

ROCHE DIAGNOSTICS/SYSMEX AMERICA 10-99 to 10-04 South Ridge, SC

Senior Sales Representative/Health System Account Manager
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Top tier Platinum level (200% to plan and above) performer for 2000,
2002, 2003.
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Responsible for high end capital equipment sales of Hematology
Automation platforms into large hospitals.
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Heavy focus and strategic closes on IDN's and increased market share
over 60% during my tenure in region.

BECTON DICKINSON MICROBIOLOGY SYSTEMS 2-97 to 10-99 South Ridge, SC

Senior Sales Representative
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Consistently at 120% to 160% to plan during tenure.
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Top sales performer for Eastern USA for 1998, # 2 in USA in 1998
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Responsible for capital equipment sales of Hematology and DNA
detection technology to hospitals and physicians.
RIO VISTA MARKETING ASSOCIATES 9-92 to 1-97
SALES AND MARKETING MANAGER/PARTNER
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Established profitable marketing firm specializing in animal health
products with annual sales exceeding 12MM in less than 3 years.
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Added over 250 distributors/new accounts in less than 3 years.
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Interviewed, featured, and quoted in Wall Street Journal article
outlining our success and unique marketing tactics in July of 1994.
ELECTROLUX CORPORATION 9-89 to 4-92
DISTRICT SALES MANAGER
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 Led Torrance, CA, branch to #3 out of 650 branches in North America
in 1990.
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Led Torrance, CA, branch to #1 in 1991 winning the national sales
cup based on 6 sales, hiring, retention, and training categories.
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Won several top performer awards as Manager and Sales rep including
Presidents clubs trips to Hawaii, Cancun, and Jamaica.
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Managed, hired, and trained over 40 sales reps that were actively
selling in my branch.

Education

Bethany College, Bethany WV

Bachelor of Science, Biology

Interests
Exercise, Golf, Travel.
Performance documentation
Available at time of interview