WILLIAM S.

BOYLE
3456 Braemar Lane * Corona, California 92882
951-496-0959 * wbb04df4@westpost.net

SENIOR-LEVEL DIRECTOR: Sales / Marketing, Training

Results-oriented sales leader with 15 years experience driving revenues, profita
bility, and operational excellence for some of the automotive industry's leading
nationwide dealership networks. Motivational trainer adept at incorporating bes
t practice performance standards and proven sales techniques into customized imp
rovement strategies aligned with big picture corporate values and mission. Skill
ed at leading sales organizations to achieve at new levels while maintaining a s
trong focus on building and fostering long-term customer relationships. Areas of
expertise:
*
Strategic Sales & Marketing Management * Customized Sales Training * Process Imp
rovement
Partnership Development * Training Curriculum Design & Development * Product Dev
elopment
New Product Launches * Market Penetration * Revenue Growth * Category Expansion
Managerial Leadership * Team Building * Project Management
*
PROFESSIONAL EXPERIENCE
AUDI OF AMERICA / AUTOMATIK ED, Herndon, Virginia * 2008-2009
Q-Power Consultant
Played a leadership role in the design and execution of a comprehensive best pra
ctices training program for the Audi client to drive improvements to individual
dealership JD Power scores. Managed implementation of this pilot process improve
ment program across 10 dealerships nationwide. Assessed dealer performance, iden
tified areas of strength and opportunities for improvement, and laid out specifi
c strategies for overhauling processes.
Effectively delivered these in-depth assessment and training programs to each de
aler within tight, one-week timeframes by securing management buy-in and support
well in advance of each project.
Successfully turned around performance and profitability issues at each dealersh
ip, providing a fresh perspective and insight along with encouragement and motiv
ation.

FORD MOTOR COMPANY, Irvine, California * 2007-2008

Commercial Truck Area Manager
Directed sales training and support for 155 dealers across the state of Californ
ia. Personally coached individual team members in strategic relationship buildin
g and business development techniques on customer visits as well as providing de
aler-wide training programs. Created specialty incentives and marketing programs
to reach specific target customer segments.
Contributed to increased sales by championing a proactive approach to prospectin
g and visiting potential customers.
Served as a responsive sounding board for all manner of dealer sales challenges,
developing tailored marketing, incentive, and training programs to provide corp
orate-level support for specific dealer needs.
WILLIAM S. BOYLE * Page 2 * wbb04df4@westpost.net
*
GENERAL MOTORS ISUZU COMMERCIAL TRUCK, Cerritos, California * 2000-2007
Vocational Marketing Manager (2006-2007)
Promoted to develop and run a new "Specialty Vehicle Manufactures" program to dr
ive sales into vocational specific markets. Built and fostered a strong network
of strategic partners, leveraging innovative marketing tactics to penetrate core
markets. Liaised closely with the product development team to contribute field
expertise to new vehicle design. Managed a $2.5M combined product budget in the
production of all marketing collateral in support of customized dealer and custo
mer incentive programs.
Achieved a 14% increase to vocational specific sales through the launch of this
specialty program.
Delivered an 11% increase in landscape industry market share within 1 year and p
aved the way for a major buying agreement with the nationwide John Deere dealer
network by conceiving, negotiating, and executing a strategic marketing alliance
with John Deere and Supreme Corp.
Orchestrated a $1.75M product launch trade show and ride-and-drive event showcas
ing 167 trucks, 110 specialty vehicle manufacturers, and 30 transportation compa
nies.

Regional Sales Manager (2002-2006)

Led a 6-member district sales management team in the performance management of a
132-dealer region. Continually analyzed dealer results to identify opportunitie
s and coached the district manager team in the execution of sales and marketing
improvement strategies.
Consistently ranked in the top 2 regions nationwide for overall sales by continu
ally improving regional sales at least 9% year-over-year for 4 consecutive years
.
Maintained the highest regional average for number of top 100 ranked sales repre
sentatives.

National Sales Training Manager (2000-2002)

Designed, developed, and presented dealer sales training programs for the nation
wide organization as well as in support of specific dealership needs. Focused he
avily of soft selling skills and product knowledge curriculum.
Created a highly effective competitive ride-and-drive training curriculum.

CAREER NOTE: Additional role as Commercial Truck Sales Manager for TITUS WILL CH
EVROLET and GILCHRIST CHEVROLET. Details available upon request.

EDUCATION
Coursework in Marketing
University of Utah, Salt Lake City, Utah
WILLIAM S. BOYLE
3456 Braemar Lane * Corona, California 92882
951-496-0959 * wbb04df4@westpost.net
*

Dear Sir/Dear Madam:

In a 15-year career leading and improving the performance of nationwide networks
of leading automotive dealers, I have consistently delivered measurable improve
ments to bottom line returns, operational performance, and targeted growth. I am
now seeking the opportunity to join a company such as yours in a senior-level s
ales / marketing / training management position.
A sample of my achievements includes:
Transforming the sales culture and achieving significant sales growth for Ford c
ommercial truck dealerships across the state of California with a focused effort
to promote proactive customer relationship building.
Building a highly successful niche marketing program to increase revenues in key
target categories for GM Isuzu's commercial truck line.
Leading one of GM Isuzu's highest performing sales regions.
Heading nationwide sales training programs for GM Isuzu.
Consulting in the design and implementation of a strategic program to improve JD
Power scores at nationwide Audi dealerships.
As you can see, I am equipped with exceptional skills in building bottom line sa
les returns for nationwide organizations. For a more detailed presentation of my
skills and background, please review the enclosed resume and feel free to conta
ct me at your earliest convenience. Thank you for your consideration.
Sincerely,

William S. Boyle