SUSAN KOVACS

2620 Arbor Circle * Emmaus, Pennsylvania 18049

H-(610) 965-2192 * (610) 442-7432 * skb19d1c@westpost.net
Marketing Communications Executive
Marketing and advertising professional with proven experience conducting market
analysis and developing and implementing strategies that generate revenue, stren
gthen brands and expand markets. Meet aggressive growth goals by leveraging expe
rtise in all facets of marketing, sales and advertising operations to deploy tar
geted, effective messaging. Build strong teams and serve as a strategic business
partner to clients, executives and colleagues. Areas of expertise include:
Marketing * Advertising * Leadership * Team Building * Strategic Planning * Bran
d Management
Creative Development * Project Management * Financial Services * Cross-Functiona
l Teams
Verbal & Written Communications * Negotiations * Agency Management * Channel Mar
keting
Creative Briefs * Marketing ROI * Multi-Media Marketing * Budget Management * Pu
blic Relations
PROFESSIONAL EXPERIENCE
SUNSHINE MEDIA * 2010-Present
Launch the MD News custom publication in the Eastern Pennsylvania territory, com
prised of six counties. Bi-monthly sales and support for the production of the
magazine with increasing sales per issue. Host bi-monthly receptions, establish
and seek alliance with an area Advisory Board, compose editorial copy, and prov
ide layout guidance.
Publisher - Eastern Pennsylvania MD News: Successfully launched the publication
in May 2010. Received accolades from area healthcare practices and medical staf
f on the quality of the publication. Increasing awareness and interest in major
territory with market growth potential in northern and eastern counties.
FUSION MARKETING SERVICES, Emmaus, Pennsylvania * 2007-Present
Marketing strategy, brand development, and advertising consultancy company for s
mall to mid-size clients in a range of industries.
Owner: Devise and execute marketing strategies for small to mid-size companies.
Develop new business, targeting clients via a variety of methods. Create and pre
sent marketing plans, including budgets and market analysis. Propose metrics to
measure success. Identify target audiences, create return on investment objectiv
es and recommend efficiencies to improve overall performance. Serve as both cons
ultant and marketing director, developing creative and media placement strategie
s.
* Successfully founded a start-up company, developing a client base and earning
profits within 1 year.
* Created and executed a long-term marketing strategy for a key client, establis
hing milestones and meeting or exceeding each goal.
* Developed collaborative team to provide full-service marketing to select clien
ts.
VIAMEDIA INC., Bethlehem, Pennsylvania * 2001-2007
Leading cable advertising company with approximately 300 employees conducting on
-air campaigns.
Senior Account Executive: Leveraged marketing expertise to persuade prospective
clients to invest in media advertising. Developed new business by gaining unders
tanding of market conditions, client business and marketing objectives and propo
sing media strategy and creative approach. Oversaw development of creative and m
anaged deadlines, airtime scheduling and client expectations. Created and manage
d project schedules, balancing numerous priorities simultaneously.
* Consistently met or exceeded sales targets, garnering contracts valued at near
ly 40% over target goal in one year and ranking among top performers in the regi
on.
* Grew sales budget from $250K to nearly $1M during tenure and retained approxim
ately 80% of clients each year while growing client base.
* Secured trust of key client contacts by establishing marketing expertise and c
learly outlining metrics and winning strategies.
ADAMS OUTDOOR ADVERTISING, Bethlehem, Pennsylvania * 1999-2001
Billboard advertising company serving the East Coast and northern portion of the
Mid-West.
Business Development Manager & Account Executive: Initially served as Marketing
Director, providing analysis, presentation and marketing collateral to sales tea
m. Transitioned to sales side, obtaining new business, managing key accounts and
creating and executing custom media strategies for clients. Managed media campa
igns, overseeing all aspects of advertising projects.
SUSAN KOVACS * Page 2 * skb19d1c@westpost.net

* Created comprehensive sales training presentation that identified clients' tar

get audience and outlined effective lead generation techniques.
* Achieved $500K of $600K annual target within 1st 6 months after transitioning
to sales role, primarily by developing new business via establishing marketing e
xpertise.
KEYSTONE FINANCIAL, Harrisburg, Pennsylvania * 1993-1999
Holding company for 7 bank affiliates in the Central Pennsylvania, Maryland and
West Virginia region.
Vice President / Director of Marketing: Led marketing activities for Pennsylvani
a National Bank, including strategic planning, advertising, public relations, re
search and communications. Coordinated efforts with corporate marketing operatio
ns. Oversaw regional staff. Managed relationships with key executives, serving a
s strategic business partner. Directed merger communications and branding initia
tives. Managed $500K-$800K budget.
* Elevated local marketing group's role in company decision-making and raised pr
ominence of regional marketing team in corporate marketing initiatives.
* Downsized operations without disrupting development and execution of marketing
campaigns, leveraging centralized resources as necessary.
CAREER NOTE: Job history also includes management and professional marketing rol
es at several financial institutions in the Lehigh Valley and Philadelphia areas
. Details are available upon request.

EDUCATION & PROFESSIONAL TRAINING

Master of Business Administration in Marketing
Wilkes University, Wilkes-Barre, Pennsylvania
Bachelor of Science in Business Management
Kutztown University, Kutztown, Pennsylvania
Bank Marketing Certification * Effective Presentation Skills Certification
PROFESSIONAL AFFILIATIONS
Adjunct Professor - Small Business Marketing - Northampton Community College
Member of the Executive Committee, Marketing Representative - SCORE of the Lehig
h Valley
Marketing & Research Educator for Community Action Development Corporation of Al
lentown - Start Your Business Program
Board Member and Marketing/PR co-coordinator for Women's 5K Classic
Marketing Committee Chairperson & Advisor for the Emmaus Aquatic Club
Greater Lehigh Valley Ad Club