ED KENNEY 201 Maywood Way, Chapel Hill, NC 27516 (919) 259-8601 cell ekb2bbfc@

westpost.net

Marketing / Sales / Channel Management / Business Development / Entrepreneur / L

eader
Growth Agent Strategic Thinker P&L Responsibility Certified Trade Show Market
ing Pro
Executive Summary:
As a Senior Level Marketing and Sales professional with broad experience in mark
eting both products and services across a variety of industries, I have seen man
y different challenges that improved and sharpened both my skills and abilities
to successfully grow business. In addition, as you should expect, I have acquir
ed a depth of knowledge in go-to-market strategy, proven ability in building and
leading a team, I am goal-oriented and objective focused, and up to speed on th
e latest marketing techniques including internet strategy, social media, how to
leverage advertising and public relations to build market share. My areas of ex
pertise in channel distribution, trade show marketing, brand awareness programs,
and technology products in general would prove beneficial to almost any company
, brand, or product.
I enjoy challenging work and strongly believe in strategic planning and measurin
g success. Through the experience of leading a venture capital supported, web-b
ased training company I have owned the P&L responsibility, crafted the strategy,
hired and fired, felt the pressure of payroll, and can have reported to the boa
rd the good, the bad, and the ugly. The best role in my career was Chief Market
ing Officer for Advanced Imaging Concepts helping grow a start-up healthcare sof
tware company to acquisition exit. During those five fast-growth years we doubl
ed revenue every year. I was part of the leadership team that won 2004 Ernst & Y
oung Entrepreneur of the Year Award for Kentucky-Ohio region. I consider myself
a marketing professional that measures results in sales activity with considera
ble team leadership experience, a channel distribution expert, and strong commun
ication, relationship, and presentation skills.
In my recent experience as Business Unit Manager (2008) at Panasonic Communicati
ons Company of North America I served as the leader of the document imaging busi
ness. With a team of 8 regional sales and business development managers, we gre
w the revenues of the Panasonic high speed scanner products 30% year-over-year b
y focusing on key markets of healthcare, government, education, and legal.
Promoted in 2009 to Commercial Sales Manager at Panasonic, we merged the documen
t imaging business with copiers, fax, all-in-one (printer/scan/fax), and interac
tive white boards to form the Document Solutions group. In this role, I went th
rough the team optimization and reorganization process that resulted in keeping
14 regional sales and business development managers with $100M annual sales goal
through a U.S. distribution channel with more than 1,000 active resellers, near
ly 3,000 SKU, and 5 distributors. We also transitioned 500 direct dealers to th
e distribution channel.
2009 was much more challenging. As the economy crumbled, Panasonic went through
difficult internal business consolidations merging multiple divisions together
and downsizing staff. Our new Document Solutions group was part of the announce
d mergers in mid-2009 as we struggled to meet 2008 sales levels. We continued t
o drive business development activities with new strategic partners to replace r
esellers that were going out of business but the credit crisis was not providing
ample opportunities in the market for us to be successful. Not confident in th
e direction of the company, I resigned in December 2009 on the cusp of another d
ifficult reorganization and staff consolidation plan that included the merger of
the Telephone System and Security Products divisions with the Document Solution
s group.

ED KENNEY Page 2 of 2

Previous Professional Experience:

Vice President of Marketing (2007-2008)
Allscripts Healthcare, Electronic Health Records Company, Chicago, IL
Preparation and execution of marketing plan and budget for Healthmatics clinica
l software in Cary, North Carolina a $100M division of Allscripts Healthcare
Led Marketing team in advertising, trade shows, public relations, and lead gene
ration programs to drive software sales in the 1 to 25 physician ambulatory mark
et for Practice Management and EHR
Recommended successful direct marketing campaign that generated new larger sale
s opportunities
Senior Marketing Consultant (2006-2007)
Darkhorse Creative, Advertising and Communications Company, Louisville, KY
Engaged companies on strategic marketing planning & non-traditional marketing p
rograms
Executed national marketing program for American Standard HVAC Accu-Clean air f
iltration product
Worked with Executive Management team of Dental Lab Supply Company to reshape m
arketing strategy from product sales to consultative sales process including Lea
n process improvement consulting services
President (2005-2006)
TrainRight Solutions, LLC, Web-based Compliance Training Company, Louisville, KY
Secured new investment capital for a web-based training company and repositione
d company resources
Developed and executed business plan including: company vision & mission, new p
roduct development, marketing plan, hiring national sales team, financial report
s, and overall growth strategy
Overall P&L responsibility and accountable for company performance to Board and
investors
Chief Marketing Officer (1999-2005)
Advanced Imaging Concepts, Venture Capital Supported Document Imaging for Electr
onic Health Records Company (Acquired by Allscripts Healthcare in 2004) Louisvil
le, KY
Helped grow venture-capital funded start-up software company to acquisition exi
t
Doubled sales every year for five years to acquisition exit ($500k to $8 millio
n)
Won 2004 Ernst & Young Entrepreneur of the Year Award for Kentucky-Ohio region
VP of Marketing (1999)
Different Strokes Golf, Venture Capital Supported Golf Facility Company, Louisvi
lle, KY
Marketing leader for fast growing golf facility company with 10 locations in 4
states
Created national brand and local marketing plan for each facility that included
television, radio, billboard, newsprint, and other tactics to drive facility us
e
 Used unique couponing strategies to drive new customers to try facilities for t
he first time
Account Executive (1994-1999)
Deckel & Moneypenny, Trade Show Marketing Services Company, Louisville, KY
Engaged with numerous companies on trade show marketing plans
Grew accounts 20% year-over-year five years in a row
Created additional services revenue selling trade show management programs
Marketing Manager (1992-1994)
Porter Paints Company (Courtaulds Coatings Company), Louisville, KY
Created new product launch materials, sales support tools, managed trade show f
unctions, and packaging
Consolidated two very large industrial product lines in company merger; managed
communications
Executed demand creation campaigns within target industrial markets through div
erse distribution channels

Education:
Master of Arts in Communications - Western Kentucky University
Bachelor of Arts in Journalism - Western Kentucky University
Major: Advertising Minor: Business Administration