PROFESSIONAL HIGHLIGHTS

KEY COMPETENCIES
Strong leadership capabilities and adept at identifying goals and priorities an
d resolving issues.
Strong interpersonal skills, with the ability to develop relationships and comm
unicate at all levels.
Excellent writing skills, with a high level of attention to detail.
Exceptionally strong and strategic thinker skilled at managing and coordinating
multiple tasks.
Service orientated with an emphasis on relationship development.
Skilled in all aspects of event management.
Proficient with Microsoft Office Word, Publisher, Excel and PowerPoint.
Knowledge of Associated Press (AP) Style.
Experience developing content for Internet media, including Facebook and Twitte
r, and with HTML visual and text editors, CSS, web standards, and content manage
ment systems.
Knowledge of Photoshop, InDesign and QuarkXPress.

EDUCATION & PROFESSIONAL DEVELOPMENT

UNIVERSITY OF REDLANDS REDLANDS, CA
Masters, Higher Education, 2008
Bachelors, Information Systems, 2005

PROFESSIONAL EXPERIENCE
MARKETING COORDINATOR 2008PRESENT
UNIVERSITY OF CALIFORNIA, RIVERSIDE, OFFICE OF STRATEGIC COMMUNICATIONS RIVERSI
DE, CA
SIGNIFICANT CONTRIBUTIONS:
Co-produced a business plan, approved by the chancellor and KVCR/PBS, UC Rivers
ide and the 21st Media Century, which details how UCR could platform and showcas
e faculty, students and researchers to the public at large through a public tele
vision consortium.
Conceptualized and implemented a sustainability marketing campaign for Housing
and Dining Services, Green Your Scene.
Created and implemented a student-focused H1N1 flu prevention campaign.
POSITION PROFILE:
Implements campus-wide integrated marketing programs that create visibility amon
g key target audiences and promotes university programs, as well as supports fun
draising goals. Continuously provides effective direction and support to campus
units that promote adherence to campus integrated marketing guidelines and campa
ign message, theme and design standards. Fosters effective collaborations with a
ll campus departments. Supports market research assignments, including logistics
support for surveys, and focus groups. Writing, editorial, art direction and pr
int production support for general development and campus communications project
s. Works with Creative Design Services, as well as external design and printing
vendors in tracking contract and budget management to ensure highest quality for
price point. Manage campus photography, including contract management, art dire
ction, on-site production schedule and logistics.
WEB WRITER 20002008
UNIVERSITY OF REDLANDS, OFFICE OF PUBLIC RELATIONS & COMMUNICATIONS REDLANDS, C
A
SIGNIFICANT CONTRIBUTIONS:
Created the universitys first alumni e-newsletter.
Transitioned the universitys employee newsletter to an online version.
POSITION PROFILE:
Accountable for the development of editorial content for all website and online
marketing efforts including repurposed content and original writing. Ensured edi
torial content was written and presented in a format that met web usability stan
dards and was consistent with university guidelines and brand image. Collaborate
d with web team members to enhance website functionality and developed innovativ
e ways to effectively meet customer needs. Built and updated pages within the co
ntent management system. Tested and assured cross-browser and cross-platform qua
lity.

PUBLIC RELATIONS SPECIALIST 19962000

UNIVERSITY OF REDLANDS, OFFICE OF PUBLIC RELATIONS & COMMUNICATIONS REDLANDS, C
A
SIGNIFICANT CONTRIBUTIONS:
Co-coordinator of an expanded New Employee Orientation.
Created and managed a Speakers Bureau and was co-coordinator of neighborhood me
etings for the presidents office as part of the universitys community outreach i
nitiative.
POSITION PROFILE:
Spearheaded initiatives that developed and maintained alumni, campus and media r
elations. Managed the daily operations of the Public Relations Office. Responsib
le for office budget. Supervised and trained student employees. Planned, wrote a
nd edited publications used to promote and enhance the universitys image interna
lly and externally. Researched and wrote articles for the alumni magazine and em
ployee newsletter. Prepared information for media kits. Composed and edited pres
s releases consistent with university messaging and editorial guidelines. Establ
ished and maintained effective working relationships with local and municipal go
vernment officials and media representatives. Responded to queries from reporter
s.

ASSISTANT MANAGER 19921996

ACAPULCO MEXICAN RESTAURANT COSTA MESA, CA
SIGNIFICANT CONTRIBUTIONS:
Implemented an employee safety program.
Implemented the restaurants and companys first recycling program.
POSITION PROFILE:
Managed 50 employees. Developed and maintained customer relations. Responsible f
or inventory and product ordering. Managed the daily office operations including
scheduling, accounts payable, accounts receivable and payroll.
RECOMMENDATION QUOTES
During the more than 10 years I have known and worked with Vicki, I continue to
be impressed by her superb writing, editing and visual communication talents, or
ganizational skills and attention to detail. If you have a project that needs to
be done right, and done on time, you call on Vicki. She is a consummate profess
ional and a valued member of every team she has ever been part of.
Don Davidson, Marketing & Communications Manager, UC Riverside, Bourns College o
f Engineering
Vicki is creative, organized and determined to provide the best service possible
to internal and external customers. She is attentive to the big picture and the
role individual players and projects play in larger campaigns.
Bettye Miller, Senior Public Information Officer, UC Riverside, Office of Strate
gic Communications

REFERENCES
Professional References Available Upon Request