Académique Documents
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Water Solutions
2009
‘Clean & Safe Water’ for All
Who Are We?
1. Water International (K) Ltd. is a water solutions company. Our parent company.
• Eureka Forbes International (Reverse Osmosis Systems) – 25+ Years (20 Million End Users)
4. We have two retail outlets (Village Market & Nakumatt Mega, Nairobi)
5. We diagnose water challenges, design solutions, install & provide technical support
Our Core Business
Water Quality Analysis & Diagnosis Water Treatment Solution Design & Installation
Poor Quality Water Water Quality Diagnosis Filtration Purification Disinfection Good Quality Water
(Chemical & Biological Water Tests) (Remove Physical Contaminants) (Neutralize Chemical Pollutants) (Destroy Microbial Pathogens)
Small Business
Development in E. Africa
“Opportunities Along The Water Value Chain”
The Bottom of The Pyramid Concept
THE BOTTOM OF THE PYRAMID (BOP)
“Reaching The Underserved”
The distribution of wealth and the capacity to generate incomes in the world can be captured in
the form of an economic pyramid. At the top of the pyramid are the wealthy, with numerous • Build on success of tried and proven models and technology
opportunities for generating high levels of income. More than 4 billion people live at the BOP on
less than $2 per day.
• Establish sustainable entities at the top of the pyramid
• Develop experience and competence to contextualize
The strength of these innovative approaches, as you will come to • Gather progressive VOC through ACTION RESEARCH
appreciate, is that they tend to create opportunities for the poor by • Move from the known to the unknown, down the pyramid
offering them choices and encouraging self-esteem. - C.K. Prahalad.
Drive down the pyramid
The base of
The pyramid as
a Sustainable
New Market
don’t start
here
3 Perspectives on the B.O.P.
As sector development pioneers, everything starts with
whether we clear the hurdle…and keep running to the goal!
The poor as
an The poor as The base of
• half the water quality problems are due to poor intractable an the pyramid as a
distribution systems problem active Sustainable
• half are due to non-existent distribution systems market new market
• the consumer accepts responsibility for water quality with apologies to Prahalad
much earlier than our current markets
Lake/Reservoir/
Areas served by city mains or small local networks
Dam
treatment
City Water Mains plant(s)
Individual
household
connection
Households
Locating the issues….and the Opportunities
UFW
water from sources they own
Middle and high income Low income households draw Middle and high Very low income households
households connected to water from standpipe, kiosk, or income households without access to city water –
the main (%?) neighbour (%?) receive door-to- draw water mostly from
door delivery (%?) free sources (%?)
Re-sellers of household
tap water
Hand-carters, bottlers, vendors, truckers
1 Optimizing a combination of
• Centralized treatment at the DWTPs
• Decentralized treatment at
• Household Level
• Community water Service Provider Level
• Community Water Points and Kiosks
• Community Boreholes, Wells and Springs
be an innovative and cost-saving strategy to provide clean and safe water
2 And … does bringing together the resources and mandates of the
public and private sectors to find an optimal solution present an
opportunity to model a new strategy for water treatment
• Prepare Small Businesses to Add Value along the Water Value Chain
Household Level
Water Shop:
Water Shop:
PureFlow
Machera Court, Suite A2
Komo Lane, Off Wood Avenue,
Kilimani, Nairobi
www.pureflow.co.ke