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Pureflow

Water Solutions

2009
‘Clean & Safe Water’ for All
Who Are We?

1.  Water International (K) Ltd. is a water solutions company. Our parent company.

2. Pureflow is a Water International (K) Ltd. brand handling water treatment.

3. Pureflow Manages Three (3) Brands


•  TrojanUV (Ultra Violet Light Water Disinfection Systems) – 35+ years (World Leader in Municipal UV)
•  H2O International (Water Filtration & Pre-UV Systems) – 40+ years (Over 42 Countries)

•  Eureka Forbes International (Reverse Osmosis Systems) – 25+ Years (20 Million End Users)

Trojan Technologies, Canada H2O International, USA Eureka Forbes, Singapore

4. We have two retail outlets (Village Market & Nakumatt Mega, Nairobi)

5. We diagnose water challenges, design solutions, install & provide technical support
Our Core Business

• Water Quality Improvement


• Water Analysis
• Water Quality Diagnosis
• Water Treatment Solution Design
• Water Treatment Equipment Sales & Installation

Water Quality Analysis & Diagnosis Water Treatment Solution Design & Installation

Poor Quality Water Water Quality Diagnosis Filtration Purification Disinfection Good Quality Water
(Chemical & Biological Water Tests) (Remove Physical Contaminants) (Neutralize Chemical Pollutants) (Destroy Microbial Pathogens)
Small Business
Development in E. Africa
“Opportunities Along The Water Value Chain”
The Bottom of The Pyramid Concept
THE BOTTOM OF THE PYRAMID (BOP)
“Reaching The Underserved”
The distribution of wealth and the capacity to generate incomes in the world can be captured in
the form of an economic pyramid. At the top of the pyramid are the wealthy, with numerous • Build on success of tried and proven models and technology
opportunities for generating high levels of income. More than 4 billion people live at the BOP on
less than $2 per day.
•  Establish sustainable entities at the top of the pyramid
•  Develop experience and competence to contextualize
The strength of these innovative approaches, as you will come to •  Gather progressive VOC through ACTION RESEARCH
appreciate, is that they tend to create opportunities for the poor by •  Move from the known to the unknown, down the pyramid
offering them choices and encouraging self-esteem. - C.K. Prahalad.
Drive down the pyramid

The base of
The pyramid as
a Sustainable
New Market

don’t start
here
3 Perspectives on the B.O.P.
As sector development pioneers, everything starts with
whether we clear the hurdle…and keep running to the goal!

Get down to The problems we


business and address will appear
present the elsewhere! Innovate
to contextualize
solutions we have sustainability
today. !

The poor as
an The poor as The base of
•  half the water quality problems are due to poor intractable an the pyramid as a
distribution systems problem active Sustainable
•  half are due to non-existent distribution systems market new market
•  the consumer accepts responsibility for water quality with apologies to Prahalad
much earlier than our current markets

•  Active Pilots & Continued Learning


•  Significant cost reduction
•  Optimize municipal-consumer strategies
Where we have a 4% •  Strategies for reaching Low Income Pops with HWTS
beginning •  Integrated technologies
“how to avoid water-bugging”

presence in •  New creative channels & sustainable models


9% Where we do most of our
Driving Innovations

middle income •  high volume lower margin business


business today and majority
areas
of our knowledge transfer
22% •  globally the base of pyramid is defined as households below
$3,000 per annum (72% of the world’s population (5.575bn))
Where we will move •  the bottom is not the place for a market-orientation
65% •  this is where aid & development play a role
with sustainable
where majority live •  BUT 1.2bn people are in the $3,000 - $20,000 range
models to provide
states of emergency clean & safe water •  We believe we can reach this segment if we innovate on
several fronts
APPENDIX
The Regulatory Framework Today
Kenya Water
The Water Network in most Western Cities

Lake/Reservoir/
Areas served by city mains or small local networks
Dam

treatment
City Water Mains plant(s)

Individual
household
connection

This model has its own complexity, but at


different points than what is faced in most
cities of the world.

Households
Locating the issues….and the Opportunities

Areas served by city mains or small local networks Lake/Reservoir/


City water mains
treatment Dam
plant(s)

UFW

Peri-urban and other areas beyond the pipe


Individual Illegal Public Private Feeds small
household household stand- stand-
connection connection pipe pipe
network … housing, well
hotels, etc.
spring
Standpipe manager

Some households sell


water from sources they own

Middle and high income Low income households draw Middle and high Very low income households
households connected to water from standpipe, kiosk, or income households without access to city water –
the main (%?) neighbour (%?) receive door-to- draw water mostly from
door delivery (%?) free sources (%?)

Re-sellers of household
 
tap water


Hand-carters, bottlers, vendors, truckers

with reference to WSP studies esp. Collignon and Vezina 2000


The Core Hypothesis

If … a strictly traditional approach to providing consumer-safe water


through centralized water treatment facilities is neither preferable nor
affordable, might …

1 Optimizing a combination of
• Centralized treatment at the DWTPs
• Decentralized treatment at
• Household Level
• Community water Service Provider Level
• Community Water Points and Kiosks
• Community Boreholes, Wells and Springs
be an innovative and cost-saving strategy to provide clean and safe water
2 And … does bringing together the resources and mandates of the
public and private sectors to find an optimal solution present an
opportunity to model a new strategy for water treatment

We must be bold enough to take on the challenge of


doing things differently than we have done them
before if we expect a different result….one that will
see a brighter, healthier and sustainable future for
future generations
The Small Business Approach

• Prepare Small Businesses to Add Value along the Water Value Chain

• Areas of opportunity are in;


• Storage, Supply & Delivery
• Quality/Safety and Packaging
• Related Services e.g. Tank & Equipment Installation, Tank Cleaning, etc.

• Test and Prove Models of Sustainable Business Operations to help Small


Businesses Increase Success Rates. Develop creative indigenous models of
replicating successful business concepts. (70% of all new businesses fail
within 3 years Vs. 14% of franchises)

• Organize water fraternity to build up a body of committed professionals, experts and


scientists dedicated devolving the water service provision value chain in a structured
and sustainable driven manner
The Small Business Approach

 Household Level

• Wholesalers, retailers & Distributors


• P.O.U. Solutions for Homes & Businesses
• P.O.E. Solutions for Homes & Businesses
• Installation
• Maintenance & Servicing

 Community Water Service Provider


Level

• Water Treatment Plants


• Water Treatment Solutions for
Small WSPs
•  Delivery & Transportation
The Small Business Approach
 Community Water Points and
Kiosks
• Water Kiosks
• Water Re-fill Stations
•  Water Delivery
•  Water Billing & Client Service

 Community Boreholes, Wells and


Springs

• Borehole Drilling & Maintenance


• Community Water Treatment Plants
• Community Water Supply
•  Water Delivery
•  Water Billing & Client Service
Where To Find Us
Product Sales, Service & Support

Village Market, Gigiri


(Next to Water Slides, Near Steers)

Water Shop:

• Water Quality Diagnosis


• Water Treatment Solution Design
• Water Purifier Sales
• Product Support
• Technical Assistance

Nakumatt Mega, Uhuru Highway


(Inside Nakumatt, Next to Bathroom Section)

Water Shop:

• Water Quality Diagnosis


• Water Treatment Solution Design
• Water Purifier Sales
• Product Support
• Technical Assistance
Our Offices

PureFlow
Machera Court, Suite A2
Komo Lane, Off Wood Avenue,
Kilimani, Nairobi

T> +254 020 2367055/6 M> +254 722 594 821


E> david@pureflow.co.ke W> www.pureflow.co.ke

PureFlow Water Solutions is a ‘Water International (K) Ltd.’ brand.


A Water International (K) Ltd. Brand. Distributors of;

www.pureflow.co.ke

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