SALMAN ISHAQUE BHATTI

PERSONAL
Marital Status: Married
Date of Birth: 11 – 08 - 1980
E-mail: salman_i_bhatti@hotmail.com
Field of Interest:
Cell Phone: +92 -0322-3383003
Business Development/ PR / Marketing & Sales
Home phone: +92-021-5687356
Location: Karachi, Pakistan

EDUCATION
Qualification Year Institution
MBA (Marketing) 2006 Preston Institute of Management Science & Technology, Karachi
B.S (IT) 4 Years 2000 Karachi University, Karachi
Intermediate
1996 Bahria College, Karachi
(Pre- Engg)
Matriculation 1994 Bahria College, Karachi

MAJOR COURSES
Public Relations Advertising
Marketing Research Business & Finance
Sales Management Portfolio Management
Personal Selling International Marketing
Human Resource Management Brand Management
Leadership Studies Strategic Marketing & Planning
Customer Service Management Supply Chain Management

WORK EXPERIENCE

Acacia Resort / Currently working as the Manager Marketing & Sales for Shah Nawaz Associates
ShahNawaz which is the project management company for Acacia Resort. My current
Associates responsibilities include brand management, sale’s & marketing forecasting
Karachi, Pakistan and planning, handling potential corporate client’s portfolio, report
Nov 2010- Present compilation related to all marketing, sales and project financial terms &
conditions.

Self Employed / Working as the Director Marketing for our family business which includes Real
Business Estate and Rent – A – Car, Also working as a part time creative
Karachi, Pakistan content/copywriter.
Jun 2009- Present

Total Media Ltd Worked as the Manager for Marketing & Sales. Wikkid Plus is the first satellite
Wikkid Plus kid’s entertainment channel in Pakistan. Initial role was dedicated to
Karachi, Pakistan establish a brand image for the channel with a pre-launch marketing &
Aug 2007- May sales strategy which was a roaring success, responsibilities included direct
2009 reporting to the group director and leading a team of ten individuals while
managing a business inflow of over 7 Million Rupees a month, planning,
forecasting, implementing and achieving sale’s targets & marketing
activities for every quarter while maintaining all day to day operational
activities with our clients, research & production teams.

World Wide Worked as Station Manager for their Islamabad branch and was responsible for
Group all operations, marketing and administrative systems of the branch, was
Islamabad, Pakistan promoted & transferred to Karachi as Manager Operations for Lufthansa &
Nov 2006- Jul 2007 Swiss International Air lines which is a strategic business unit of Word Wide
Group
Warid Telecom Worked as a Customer Services Representative having a Face to Face
Karachi, Pakistan interaction with direct walk in clients, after the completion of my first year I was
Sep 2005 – Oct promoted as the Shift Branch Supervisor and was given the responsibility to
2006 monitor & maintain all operational activities for the branch. Warid Telecom is
one of the leading GSM Telecommunication company in Pakistan

TRG
Worked as a Customer Support Executive/Team Lead for the campaign named
(The Resource
Square Trade at TRG. Square Trade is a sister company of Ebay.com and I was
Group)
responsible for their marketing and sales campaigns through outbound calls.
Karachi, Pakistan
Typing speed is 45 wpm.
Dec 2004 – Jul 2005
GIGO Systems
LTD
Worked as a Key Accounts Executive for GIGO Systems which provides DSL
United Kingdom
Broadband & Internet Services all across the U.K
Sep 2003 – Sep
2004
9278 Worked as Accounts Executive for 9278 Communications which is a phone card
Communications production & Distribution Company for North America & Canada.
New York U.S.A Responsibilities included account handling, marketing, system designs and
Jul 2001 – Jul 2003 Personal networking.

RESEARCH PAPERS / PROJECTS / ACHIEVEMENTS

• Brand management: A detailed report on dual branding model for Lufthansa/Swiss

International Air Lines.
• Collective bargaining: A complete Research Project on Star Alliance Members global
network.
• Business policy : A comprehensive strategic audit on Lufthansa/Swiss International Air Lines
• Strategic marketing and planning: In depth market analysis report on International Student
Travel (STA) Travel.
• Supply Chain Management: Attended a 3 day Seminar held at Marriot hotel Lahore on
Logistics & Supply chain management in Pakistan.
• Member & Co-Sponsor of the organizing committee for the Swiss Food Festival held at Swiss
Embassy Islamabad
• Professionally Trained &Certified with Amadeus system.
• Wikkid Channel Launch: A comprehensive research project was conducted prior to the
channels launch which included focus groups with parents & children’s to determine the
need of what do kids really want to watch on TV. This project was then executed along with
the marketing & sales strategy for both BTL & ATL which created a big hype in the media
industry.
• Managed & supervised campaigns for corporate clients like, Unilever, P&G, Cadbury,
McDonald’s, Nestle, Candyland, Zong (China Mobile), Reckitt Benckiser, Pepsi, Coca Cola,
Nokia, Sony Ericsson and EBM.
• Pitched Unilever to be a media partner of Wikkid Plus for its Art Project taking place globally
every year and supervised this campaign by building a healthy relationship with the direct
client Unilever and their event managing company.
• Established a healthy relationship with the agencies before the channel’s launch by giving
specialized presentations for the channel’s theme & outlook.
• Managed & supervised the successful media partnership campaign of Surf Excel “Every
Child Has the Right (ECHTR)” and Energile’s Football campaign on Wikkid Plus.
• Planned and executed the Unilever’s Art Project successfully.
• Supervised the Global Hand washing campaign for Unilever and P&G with Wikkid Plus.
• Arranged and managed PR based international client tour to Thailand & Malaysia in June
2008.
• Was awarded the best Sales Person for Feb-March-April 2005 for achieving the highest
number of Sales consistently for 3 months for our client Square Trade in TRG.
• Attended a 2 week’s training program in Lahore Head Office by the Training & Development
Department of Warid Telecom which enabled us to use their TABS (Telecommunications and
Billing System) software.
• Was a Key team member for the first road show which was organized by 9278-
Communications on Pakistan Day Parade 2002 in New York U.S.A.
SUMMARY OF SKILLS

• Leadership initiative [exceptional leadership skills, development and executive coaching]

• Negotiation [tough negotiator in terms of getting the job done while sustaining mutual
benefits]
• Entrepreneurial drive [ ability to perform with perfection in a less controlled environment
given the liberty to be decisive ]
• Computer competency [ MS word, excel and power point]
• Inter-personal approach [ability to rapidly develop close networks]

EXTRA CURRICULAR ACTIVITIES

• High interest in psychology

• Highly fitness oriented
• Keen viewer of wild life & research documentaries.

LANGUAGES:

• English
• Urdu
• Punjabi
Excellent ability in speaking, reading and writing.

REFERENCES
Will be furnished upon request.