DEBORAH WILLIAMS

370 Lehigh Avenue #310

Perth Amboy, NJ 08861
Dbrwms@gmail.com * C (551) 655-4767
Accomplished Marketing Operations Professional richly experienced in all facets
of marketing campaign implementation. Talent for utilizing customer data to iden
tify emerging client needs and trends, creating effective strategies for maximiz
ing results. Track record of success achieving revenue goals while reducing cost
s, streamlining workflow, increasing productivity, and ensuring smooth daily ope
rations. Excel at building consensus and driving collaboration across teams, fun
ctions, and staff levels to ensure deliverables are met and client expectations
exceeded.
CORE COMPETENCIES
* New Product Introductions
* Marketing Campaign Implementation
* Project Management
* Revenue Optimization Strategies
* P&L Management / Cost Savings
* Team Leadership & Training
* Written / Verbal Communication
* Business Development
* Inventory Control
* Fulfillment Management
* Financial Analysis
PROFESSIONAL EXPERIENCE
NewWebLine - A Division of Speller Associates, Mt.Laurel, NJ
Business Operations Consultant - October 2009 to Present
* Consult with small business owners to enhance their web presence and to increa
se e-commerce functionality
* Project Manager responsible for web site planning, develop action plan and coo
rdinate testing and client acceptance
* Develop financial planning tools and financial analysis training for small bus
iness owners, providing recommendations for cost comparisons and suggestions for
managing costs
* Develop client specific fulfillment and customer service programs. Partnered
with owner to develop email newsletter programs, adding a new revenue channel
RANDOM HOUSE, INC. - New York, NY, 1999-2009
Operations Director, Direct Marketing (2006-2009)
Operations Director, Random House Direct (2002-2006)
Fulfillment Manager, Random House Direct (1999-2002)
Promoted to positions of increased responsibility and oversight to lead strategi
c planning, project development, and implementation of high-impact marketing cam
paigns for annual and automatic shipment programs, and special offers. Served as
team leader for new product introductions, business conversion, inventory contr
ol, program fulfillment, distribution, and customer service. Ensured smooth dail
y marketing operations and collaborated across teams and functions to create pos
itive customer experiences. Monitored customer shipments to ensure on-time deliv
eries and consistent revenue flow. Communicated new marketing strategies to inte
rnal and external managers, and presented new product lines to external vendors.
Planned and implemented annual fulfillment budget of $2.0 million, incorporatin
g cost savings throughout the year, with an annual SLA review and analysis of co
ntractual unit costs.
Key Contributions:
* Developed and implemented back-end strategies, procedures, and processes to re
duce costs and improve overall profit margins, including merger of two business
groups, resulting in across-the-board cost savings of 10%.
* Increased program efficiency, reduced task redundancy and implemented a new ti
tle reprint schedule that greatly reduced production and inventory costs by 10%.
* Implemented a message board, which cut phone and correspondence costs by 30%,
and a new shipment schedule, which increased number of shipments and associated
revenues.
* Successfully transferred automatic shipment programs to new fulfillment vendor
. Managed complete life cycle from RFP, due diligence, system design, testing, i
mplementation and training. Fulfillment costs reduced by 25%.
* Regularly analyzed performance of divisions and programs to identify underperf
orming areas and implemented necessary corrective actions, including program shu
tdowns. Divisional profits increased 15% as a result of eliminating processing c
osts.
* Drove incremental revenue increases through development and implementation of
marketing team up-sell and cross-sell programs. Annual reduction of 10-15 backl
ist titles, resulting in 10% revenue increase.
* Partnered with marketing team to plan and roll out innovative customer retenti
on strategies, decreasing attrition rates by 15%.
* Implemented a number of customer service improvement initiatives including a c
ustomer IVR system to answer common questions, online print ability for prepaid
return labels, and a "free shipping" option for applicable situations.
* Developed system for training fulfillment bureau staff, ensuring adequate inst
ruction in client relations for all employees.
SCHOLASTIC, INC. - New York, NY, 1992-1999
Conversion Project Consultant (1997-1999)
Operations Manager, Professional Books Division (1994-1997)
Associate Marketing Manager, Professional Books Division (1992-1993)
Advanced to spearhead development and introduction of new products, programs, an
d services. Managed inventory, materials processing and monthly financial report
s. Executed marketing campaigns to promote company offerings. Analyzed direct ma
il results to ensure profitability.
Key Achievements:
* Led transfer of profitable teacher membership programs to new fulfillment vend
or and managed seamless shutdowns of unprofitable programs. Assisted with RFP pr
eparation and due diligence review.
* Successfully managed direct mail programs and customer service processes for t
eacher membership programs. Supervised fulfillment of annual summer reading prog
ram.
* Coordinated all new product development functions with production, marketing,
editorial, and internal / external vendors to ensure all specs were met prior to
release.
* Developed inventory component tracking system to improve production times, low
er inventory levels, and improve shipment-processing time. Improved processing c
ustomer orders by 20%.
Additional experience as Merchandising Processing System Manager, Special Projec
ts Coordinator, Methods & Procedures Analyst, Worldwide Meetings Analyst, and Tr
avel Accounting Supervisor for Associated Merchandising Corporation (New York, N
Y).
EDUCATION & CREDENTIALS
Project Management Certification Course Requirement
William Patterson University - Wayne, New Jersey
Bachelor of Business Administration (BBA) / Concentration in Organization Behavi
or
Bernard M. Baruch College - New York, NY
Professional Associations / Activities
Direct Marketing Association (1995 to Present)
DMA Credit Association (2000 to Present)