MARY RODAS

12371 Claredon Drive #6 Rancho Cucamonga, CA 91739 (909) 243-3185 mrc003

20@westpost.net

QUALIFICATIONS PROFILE
Highly innovative, driven, and resourceful Sales Executive / Trainer offering a
history of achievement while launching new products and developing territories t
o promote advanced medical devices and pharmaceuticals. Vast experience in desig
ning and presenting national training programs delivered to physicians and healt
h care professionals. High energy, positive, and articulate team player with exc
eptional interpersonal skills. Skilled in designing unique marketing strategies
to elevate market visibility. Persistent and goal-oriented in all endeavors. Adr
oitly navigates objections and presents compelling clinical data to convince sta
keholders at all levels. Willing to travel.
Dynamic coach, trainer, and facilitator with engaging and confident public spea
king skills that build enthusiasm for products and services while conveying key
messages and benefits to diverse audiences.
Very productive and efficient at managing competing priorities and projects due
to extraordinary multitasking and organizational abilities.
Relishes the opportunity to tackle new challenges, expand professional skills,
and gain subject matter expertise.
Sales & Business Development Training & Development Pharmaceuticals & Medical
Devices
Marketing & Product Launch Presentations & Webinars Team Leadership Relations
hip Building
Formulary Negotiations Promotions & Special Events Explaining Complex Products
Strategic Planning

PROFESSIONAL EXPERIENCE
ADVANCED REHABILITATION TECHNOLOGIES, San Diego, CA
Distributor of neuro-muscular stimulator equipment.
Consultant, New Territory Development (1/2010-Present)
Spearheaded new business development activities while promoting neuro-muscular s
timulator equipment for pain management and physical therapy. Ensured insurance
authorization by leveraging in-depth payer knowledge of PPOs, HMOs, Medicare, Me
dicaid, and Medi-Medi. Trained clinicians and practitioners in equipment use and
applications.
Key Accomplishments:
Accomplished significant market share of DME in a new territory.
Propelled a monthly sales increase by developing 15 new accounts.

ESSENTIALS MEDICAL SKIN SPA, Rancho Cucamonga, CA

Medical Spa
Director, Marketing and Sales / Co-owner (2003-2010)
Drove all aspects of marketing and promotions while leading strategy development
and implementation to build community visibility and attract clientele. Develop
ed and executed a grand opening plan. Conceived and created direct mail and web
promotions and planned promotional events. Oversaw development and training of t
he medical staff and supervised cross-functional teams, working under the leader
ship of the Medical Director, Daniel Vogt, MD. Maintained compliance with qualit
y assurance objectives and OSHA and HIPAA guidelines. Drafted policies and proce
dures in accordance with state guidelines.
Key Accomplishments:
Optimized sales and revenue growth through focused strategic planning.
Successfully tripled revenue within a period of two years.
Offset the challenge of competitors lower pricing by introducing customer loyal
ty programs and sales incentives.

LUMENIS, INC., Santa Clara, CA

Esthetic Laser Company.
National Marketing Trainer (2006-2008)
Charted the development and presentation of multi-day training seminars and webi
nars delivered to physicians and medical staff. Educated health care professiona
ls on product and treatment marketing, multiple procedure marketing, retail pro
duct placement and sales, merchandising, web advertising, strategic planning, an
d patient consultation.
MARY RODAS PAGE 2

PROFESSIONAL EXPERIENCE
LUMENIS, INC., Santa Clara, CA
Esthetic Laser Company.
National Marketing Trainer (2006-2008) Continued
Key Accomplishments:
Educated and advised numerous physicians and medical professionals practicing n
ationwide, winning positive feedback and praise for content and delivery.
Received selection as the only non-physician in the speakers bureau.
Presented extremely popular and well received webinars, such as Maximize Treatme
nt and Product Sales, Marketing Your Medical Aesthetic Practice, and Combining M
edical and Spa Treatments.
SAN JOAQUIN VALLEY COLLEGE, Rancho Cucamonga, CA
California Community College.
Instructor, School of Business (2007-2009)
Delivered college-level instruction, evaluated course content, and updated curri
culum and course outlines for Business Management, Business Marketing, and Micro
soft Office 2007 classes.

SANOFI-SYNTHELABO, Palm Springs, CA

Medical Device and Pharmaceutical Company.
Medical Center Specialist (2001-2003)
Developed Inland Empire territory by successfully obtaining formulary coverage i
n eight institutions. Established strong relationships with surgeons and hospita
l department managers in a very competitive market. Cultivated physician opinion
leaders into expert speakers. Presented long-term cost benefits and efficacy ou
tcome analysis to overcome objectives offered by physicians and managers.
Key Accomplishments:
Ranked among the Top 25% in nationwide formulary approval and sales goal attain
ment.
Accomplished the successful launch of the highly innovative antithrombotic, Ari
xtra.
Eliminated competitive products and influenced major changes in eight large med
ical facilities in Southern California by working extensively with surgeons and
clinical managers.
BAYER PHARMACEUTICAL, Pasadena, CA
Medical Device and Pharmaceutical Company.
Anti-Infective Specialist (1998-2001)
Presented and promoted anti-infective agents to pulmonologists, otolaryngologist
s, infectious disease specialists, and urologists. Selected and developed physic
ian opinion leaders. Orchestrated office-based clinical trials.
Key Accomplishments:
Attained Top 10% ranking in nationwide sales quota for two years consecutively.
MEAD JOHNSON NUTRITIONALS, DIVISION OF BRISTOL MYERS SQUIBB, Inland Empire, CA
Nutritional and Pharmaceutical Company.
Territory Sales Manager / Hospital Specialist (1990-1998)
Built awareness and broadened usage of enteral and special metabolic nutritional
formulas. Scheduled and planned teleconferences and speaker programs. Managed a
nd presented more than 100 continuing education programs for medical staff. Mark
et share leader for eight years!

EDUCATION
Bachelor of Arts, Communications, Emphasis in Marketing and Public Relations
CALIFORNIA STATE UNIVERSITY, Sacramento, CA