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Key Accountabilities :
• Responsibility for all clinical (prescribing / non-prescribing) customers across primary and
secondary care who influence treatment guidelines, patient diagnosis and management. Own
and develop these business relationships through effective account / customer management.
• Own all aspects of the sales process, demonstrating personal accountability and
commitment to achieve business objectives.
• Provide in-depth product and disease area knowledge to a broad range of Healthcare
Professionals, both prescribing and non-prescribing (Primary Care, Secondary Care, PCO,
Consortia, Clinical Networks, NHS Acute Trusts , Foundation Trusts etc.).
• Manage projects and programmes, initiate / organise sales and marketing activities across a
product portfolio.
• Develop and implement both long and short term geography plans, in line with BMS
strategy, for all key target customers in the NHS involved in the commissioning and
delivery of healthcare and to influence these customers to ensure BMS maximise growth
opportunities for current brands.
• Focus on the end results of the sales process, demonstrating personal accountability and
commitment to achieve the objectives of the business – achievement of sales and market
share targets.
• Deliver against all agreed individual and team metrics in order to achieve organisational
goals, whilst investing resources and budgets in line with agreed plans / expenditure.
• Maintain current knowledge of all BMS and competitor products in their respective
specialty areas and applies an in-depth knowledge of disease states during the sales process.
• Demonstrates the ability to appropriately source and leverage internal resources and
stakeholders (Marketing / Medical and Access) in order to maximise business growth and
development.
• Ensure business objectives are met in full compliance with laws, regulations and BMS
standards of Business Conduct and Ethics.
BIOPHARMA BEHAVIOURS
Experiences Desired:
Knowledge Desired:
Developmental Value:
• Enhancement of the ability to influence, sell to, debate, discuss and negotiate with a
wide array of customers.
• Development of a further understanding of the key business drivers and the ability to
create appropriate action plans against them—particularly focusing on leveraging
limited resources to achieve both short- and long-term goals.
• Exposure to a broad and deep customer base, ranging from prescribing physicians to
patient groups to various types of opinion leaders.